Service Websites – DealerOn

Icon Responsibly

Mike Somerville — Wed, 12 Sep 2018 17:23:33 +0000

When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a message. Websites sometimes use icons instead of text because the goal...

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Leaving cash on the table. You’re all guilty.

DealerOn Admin — Tue, 17 Nov 2015 16:42:28 +0000

You got ‘em! A shiny new customer just drove off your lot with a shiny new car. You spent a lot of money to get them to come into your showroom and really pushed your sales team to capitalize on that opportunity. Your website helped, too. Lot’s of great pictures of vehicles, great specials, and an up-to-date inventory all...

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How to Build Trust With Service Customers From the Start

Acacia Grant — Wed, 04 Jun 2014 21:36:59 +0000

The fixed operations department in the average dealership generates over 50% of a typical dealer’s gross profit, according to NADA. Since this is where you make most of your money, it’s important that you do everything you can to turn each and every visitor to your service lanes into loyal, return customers. While your fixed ops staff may have a...

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Using Content to Market Your Fixed Operations

DealerOn Admin — Wed, 09 Apr 2014 19:04:57 +0000

Every year since 2009, according to NADA’s Dealership Financial Profile data, the average dealer has generated over 50% of their gross profit from Fixed Operations. When I speak at NADA or other national conferences on service department marketing, I get the same reaction – lots of heads nodding, lots of note-taking, lot of dealers telling me, “I know we should...

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Maximizing Service Department Offerings

Ali Amirrezvani — Thu, 24 Jul 2008 20:56:52 +0000

Promote Your Service Dept. to Increase Revenue According to the National Auto Dealers Association in 2007, 46% of the total dealership operating profits was brought in by service departments. Successfully plugging your service bay could up this percentage by giving you two sources of additional revenue: an immediate increase from customers spending more of their service dollars with you, and...

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