AI – DealerOn

Press Release: DealerOn Launches OnPrompt

DealerOn Admin — Tue, 05 May 2026 20:48:56 +0000

New platform gives dealers visibility into how their business appears across AI-powered search experiences, helping them identify sentiment, competitive positioning, and content gaps. ROCKVILLE, Md., May 5, 2026 /PRNewswire/ — DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, announced the launch of DealerOn OnPrompt, an AI search visibility platform built for automotive dealerships. Search...

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Press Release: DealerOn Unveils Sidekick

DealerOn Admin — Tue, 05 May 2026 20:33:55 +0000

New intelligent tools enhance merchandising, engagement, and insights to help dealers compete in the Artificial Intelligence age. ROCKVILLE, Md., May 5, 2026 /PRNewswire/ — DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, today announced the launch of DealerOn Sidekick, an AI-powered suite of tools designed to elevate dealership website management and performance. Built as...

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AI Search Visitor Behavior

Colleen Harris — Wed, 31 Dec 2025 13:23:46 +0000

The Big Picture AI Search Delivers Stronger Intent and Higher-Quality Engagement AI Search may represent a small slice of dealership traffic today, but here’s what’s surprising: the shoppers it sends are often more serious and more likely to convert than those coming from traditional search. Early data shows that AI‑referred visitors behave differently — they arrive with focus, intent, and...

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AIO and GEO Aren’t Replacing SEO

Jacob Lascsak — Tue, 30 Dec 2025 14:42:12 +0000

When AI tools recommend your dealership, where do shoppers actually land? As we covered in our earlier post, AI Search Traffic: Hype vs. Reality, AI Search is influencing the earliest stages of the buying journey. This post takes the next step: understanding where shoppers land once AI tools point them toward your dealership. And here’s the surprising part: the pages...

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AI Search Traffic: Hype vs. Reality

Colleen Harris — Mon, 29 Dec 2025 22:03:25 +0000

AI is rewriting the rules of automotive From showrooms to search engines, it’s everywhere, and nowhere is the buzz louder than around AI Search. Headlines trumpet that ChatGPT, Gemini, Copilot, and other assistants are poised to reshape dealership traffic overnight. The narrative is dramatic: a tidal wave of digital shoppers, a sudden shift in discovery, and a looming question of...

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LLMs.txt Files and the Impact on GEO & AIO

Colleen Harris — Wed, 24 Sep 2025 20:36:13 +0000

In this article, we’ll explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO), why they matter for dealers, and how DealerOn is leading the way by supporting this emerging standard to keep our dealers competitive in the next era of search. As of September 2025, less than 1% of daily traffic to dealerships...

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How to Optimize Content for AI Discovery

Sean Kerndt — Fri, 29 Aug 2025 15:33:05 +0000

AI-powered search tools are changing how car shoppers discover vehicles and dealers. We break down how dealers can optimize their content for AI-driven discovery, covering conversational queries, structured data, and more. AI-powered apps and assistants like ChatGPT, Gemini, and Claude are changing how shoppers find vehicles and dealerships. Instead of typing queries into a search bar, many consumers now ask...

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