DealerOn

Press Release: DealerOn Launches OnPrompt

DealerOn Admin — Tue, 05 May 2026 20:48:56 +0000

New platform gives dealers visibility into how their business appears across AI-powered search experiences, helping them identify sentiment, competitive positioning, and content gaps. ROCKVILLE, Md., May 5, 2026 /PRNewswire/ — DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, announced the launch of DealerOn OnPrompt, an AI search visibility platform built for automotive dealerships. Search...

The post Press Release: DealerOn Launches OnPrompt appeared first on DealerOn.

Press Release: DealerOn Unveils Sidekick

DealerOn Admin — Tue, 05 May 2026 20:33:55 +0000

New intelligent tools enhance merchandising, engagement, and insights to help dealers compete in the Artificial Intelligence age. ROCKVILLE, Md., May 5, 2026 /PRNewswire/ — DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, today announced the launch of DealerOn Sidekick, an AI-powered suite of tools designed to elevate dealership website management and performance. Built as...

The post Press Release: DealerOn Unveils Sidekick appeared first on DealerOn.

Spring Cleaning Your VDPs

Erin Zaborac — Mon, 16 Mar 2026 18:22:28 +0000

Your Vehicle Details Pages (VDPs) are where serious shoppers decide to take the next step, but over time, cluttered layouts, inconsistent photos, and too many calls-to-action can get in the way. A quick spring refresh can sharpen your VDP experience, making it easier for customers to engage with your inventory and move confidently toward conversion. Vehicle Details Pages (VDPs) are...

The post Spring Cleaning Your VDPs appeared first on DealerOn.

Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP

Erin Zaborac — Tue, 10 Mar 2026 18:01:57 +0000

Spring is the perfect time to take a fresh look at your dealership’s website; especially your Search Results Page (SRP), where serious shoppers make decisions. A quick seasonal tune-up can streamline how customers browse your inventory, making it easier for them to find the right vehicle and easier for you to turn that interest into leads. Spring is the season...

The post Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP appeared first on DealerOn.

Start 2026 Strong: Dealer Marketing Lessons from 2025

Erin Zaborac — Tue, 06 Jan 2026 17:00:03 +0000

Over the past year, DealerOn experts shared hard-earned insights across many webinars, covering everything from website performance and shopper experience to SEO, paid media, and measurement. This recap distills the most valuable lessons from 2025, so dealers can start the year ahead with proven strategies that turn online engagement into real-world results. 1. Your Website Is Your First...

The post Start 2026 Strong: Dealer Marketing Lessons from 2025 appeared first on DealerOn.

AI Search Visitor Behavior

Colleen Harris — Wed, 31 Dec 2025 13:23:46 +0000

The Big Picture AI Search Delivers Stronger Intent and Higher-Quality Engagement AI Search may represent a small slice of dealership traffic today, but here’s what’s surprising: the shoppers it sends are often more serious and more likely to convert than those coming from traditional search. Early data shows that AI‑referred visitors behave differently — they arrive with focus, intent, and...

The post AI Search Visitor Behavior appeared first on DealerOn.

AIO and GEO Aren’t Replacing SEO

Jacob Lascsak — Tue, 30 Dec 2025 14:42:12 +0000

When AI tools recommend your dealership, where do shoppers actually land? As we covered in our earlier post, AI Search Traffic: Hype vs. Reality, AI Search is influencing the earliest stages of the buying journey. This post takes the next step: understanding where shoppers land once AI tools point them toward your dealership. And here’s the surprising part: the pages...

The post AIO and GEO Aren’t Replacing SEO appeared first on DealerOn.

AI Search Traffic: Hype vs. Reality

Colleen Harris — Mon, 29 Dec 2025 22:03:25 +0000

AI is rewriting the rules of automotive From showrooms to search engines, it’s everywhere, and nowhere is the buzz louder than around AI Search. Headlines trumpet that ChatGPT, Gemini, Copilot, and other assistants are poised to reshape dealership traffic overnight. The narrative is dramatic: a tidal wave of digital shoppers, a sudden shift in discovery, and a looming question of...

The post AI Search Traffic: Hype vs. Reality appeared first on DealerOn.

Dominating the SERP

Colleen Harris — Tue, 11 Nov 2025 19:35:10 +0000

For dealers, visibility on page one of Google’s search results is vital to winning online shoppers. This article explores how to dominate the SERP through optimized Google Business Profiles, high-performing Vehicle Listing Ads (VLAs), and DealerOn solutions like Listings Manager and Connect Google Inventory Feeds. For automotive dealerships, page one of Google’s Search Engine Results Page (SERP) has always been...

The post Dominating the SERP appeared first on DealerOn.

Why Compliance, Privacy, and Accessibility Are Essential for Dealer Websites

Nathaniel Osgood — Mon, 27 Oct 2025 15:23:45 +0000

Compliance, privacy, and accessibility are more than legal requirements; they’re competitive advantages. Learn how DealerOn’s secure, accessible platform and trusted integrations help dealers create inclusive, high-performing websites that meet modern standards. In today’s digital landscape, dealership websites do far more than showcase inventory, they represent trust, responsibility, and inclusivity. As regulations evolve and consumer expectations rise, ensuring your website meets...

The post Why Compliance, Privacy, and Accessibility Are Essential for Dealer Websites appeared first on DealerOn.

Core Web Vitals and Beyond

Angie Cordova — Tue, 30 Sep 2025 15:06:11 +0000

Website performance isn’t just about speed; it’s about creating a seamless experience that keeps shoppers engaged and ready to convert. Google’s Core Web Vitals (CWV) highlight the most critical measures of usability, from how quickly content loads to how smoothly pages respond and remain stable. A lightning-fast website isn’t just nice to have; it directly impacts conversions. A 0.1 second...

The post Core Web Vitals and Beyond appeared first on DealerOn.

LLMs.txt Files and the Impact on GEO & AIO

Colleen Harris — Wed, 24 Sep 2025 20:36:13 +0000

In this article, we’ll explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO), why they matter for dealers, and how DealerOn is leading the way by supporting this emerging standard to keep our dealers competitive in the next era of search. As of September 2025, less than 1% of daily traffic to dealerships...

The post LLMs.txt Files and the Impact on GEO & AIO appeared first on DealerOn.

How to Optimize Content for AI Discovery

Sean Kerndt — Fri, 29 Aug 2025 15:33:05 +0000

AI-powered search tools are changing how car shoppers discover vehicles and dealers. We break down how dealers can optimize their content for AI-driven discovery, covering conversational queries, structured data, and more. AI-powered apps and assistants like ChatGPT, Gemini, and Claude are changing how shoppers find vehicles and dealerships. Instead of typing queries into a search bar, many consumers now ask...

The post How to Optimize Content for AI Discovery appeared first on DealerOn.

Improving Dealer Website Conversion Through UX

Kelli Liddane — Fri, 22 Aug 2025 20:45:48 +0000

Discover how to boost conversions with better website design and experience. Learn why shoppers leave, what eCommerce leaders get right, and how to create trust-driven digital experiences that sell more cars. The traditional road to the sale once began in the showroom: with a meet and greet, a walkaround, a test drive, and hopefully, a deal. Today, that journey starts...

The post Improving Dealer Website Conversion Through UX appeared first on DealerOn.

How Morgan McClure Chevrolet Doubled Lead Volume Without Increasing Ad Spend

DealerOn Admin — Fri, 08 Aug 2025 20:52:50 +0000

Morgan McClure Chevrolet partnered with DealerOn to overhaul their campaign strategy, focusing on conversions, reallocating budget to high-intent campaigns, and keeping the same ad spend. The results? Lead volume more than doubled with consistent month-over-month growth. When it comes to digital advertising, success isn’t always about spending more, it’s about spending smarter. Morgan McClure Chevrolet’s recent results with DealerOn’s Digital...

The post How Morgan McClure Chevrolet Doubled Lead Volume Without Increasing Ad Spend appeared first on DealerOn.

Control the Container: Smarter GTM Management

Colleen Harris — Wed, 11 Jun 2025 18:39:30 +0000

Managing Google Tag Manager (GTM) containers the right way can make a big difference in your website’s performance. This article explores what a GTM does on your site and what dealers should be aware of when installing a GTM. Google Tag Manager, or GTM for short, is a JavaScript file that can be placed towards the top of your website’s...

The post Control the Container: Smarter GTM Management appeared first on DealerOn.

Why Paid Social Is a Must Have in Your Dealership’s Automotive Media Strategy

Toria Muñoz — Wed, 28 May 2025 15:56:39 +0000

In this article, we’ll break down why paid social deserves a spot in your media mix and how your dealership can use it to drive more traffic, leads, and revenue. As the automotive digital landscape continues to evolve, paid social advertising has become a great tool for reaching shoppers. Advertising on platforms such as Facebook and Instagram gives dealers the...

The post Why Paid Social Is a Must Have in Your Dealership’s Automotive Media Strategy appeared first on DealerOn.

3 Ways to Highlight Electric Vehicles on Your Website

Erin Zaborac — Thu, 01 May 2025 19:33:18 +0000

As global demand for electric vehicles continues to rise and the automotive industry shifts towards electrification, dealerships must adapt their strategies to highlight electric vehicles (EVs) effectively. 1. EV Education and Insights A common roadblock to selling EVs is a lack of information, which simple education can counteract. A recent survey by the Energy and Climate Intelligence Unit (ECIU) revealed...

The post 3 Ways to Highlight Electric Vehicles on Your Website appeared first on DealerOn.

Essential Strategies for Mastering SEO

Jacob Lascsak — Tue, 29 Apr 2025 15:16:57 +0000

We all know car buyers begin their journey online, and the great majority of that traffic begins on a search engine. If your dealership isn’t optimized for local search, you’re missing out on valuable leads. Optimizing on-site and off-site SEO is a task that dealers need to take on in partnership with website and SEO Providers. Here are the best...

The post Essential Strategies for Mastering SEO appeared first on DealerOn.

Optimizing Inventory Merchandising to Boost Engagement and Sales

Christina Cuatto — Thu, 10 Apr 2025 15:16:09 +0000

A dealership’s online inventory can be the deciding factor in whether a shopper becomes a buyer. Here are some practical ways to improve your inventory merchandising and keep customers moving toward a purchase. 1. Prioritize Quality Vehicle Listings Shoppers who click through vehicle photos are already showing serious interest. Listings with 16 to 19 high-quality images tend to capture the...

The post Optimizing Inventory Merchandising to Boost Engagement and Sales appeared first on DealerOn.

Five Ways to Highlight Certified Pre-Owned Vehicles on Your Website

DealerOn CSM Team — Mon, 31 Mar 2025 20:17:32 +0000

In this article, we’ll cover five practical and effective strategies to highlight CPO vehicles on your site, making them easier to find, more compelling to explore, and ultimately, more likely to sell. Certified Pre-Owned (CPO) vehicles provide a great balance of affordability and reliability, giving customers peace of mind with manufacturer-backed benefits. To maximize CPO sales, dealerships need to make...

The post Five Ways to Highlight Certified Pre-Owned Vehicles on Your Website appeared first on DealerOn.

Video: Introducing Data Hub

Colleen Harris — Fri, 21 Mar 2025 20:42:40 +0000

Colleen Harris, Director of Product Insights, introduces Data Hub (formerly Beacon), our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights. Transcript: Hi, I’m Colleen Harris, Director of Product Insights for DealerOn, and I’m excited to introduce our enhanced reporting suite: Data Hub, formerly known as Beacon. Our team has been hard at work delivering updates...

The post Video: Introducing Data Hub appeared first on DealerOn.

What Dealers Need to Know About the Court Decisions Vacating the FTC CARS Rules

Aurko Chatterjee — Wed, 29 Jan 2025 16:56:29 +0000

Recent developments have brought significant regulatory changes to the automotive industry. On January 27, 2025, the Eleventh Circuit Court of Appeals overturned the Federal Communications Commission’s (FCC) 2023 Order on the Telephone Consumer Protection Act (TCPA). Meanwhile, the Fifth Circuit Court of Appeals recently invalidated the FTC’s Combating Auto Retail Scams (CARS) Rule. While these rulings have been met with...

The post What Dealers Need to Know About the Court Decisions Vacating the FTC CARS Rules appeared first on DealerOn.

DealerOn Launches Partner Program: Empowering Partners with Seamless Integration and Exclusive Recognition

Angie Cordova — Tue, 21 Jan 2025 18:35:41 +0000

DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, is proud to announce the launch of its Partner Program – OnMarketplace. ROCKVILLE, Md., Jan. 21, 2025 /PRNewswire/ — DealerOn, a leading provider of automotive dealership websites and digital sales and marketing solutions, is proud to announce the launch of its Partner Program – OnMarketplace. Designed...

The post DealerOn Launches Partner Program: Empowering Partners with Seamless Integration and Exclusive Recognition appeared first on DealerOn.

DealerOn and Lyteflo Partner to Electrify EV Merchandising on Dealer Websites

DealerOn Admin — Mon, 13 Jan 2025 15:00:48 +0000

DealerOn Inc. a leader in automotive tier 3 marketing technology solutions, is joining forces with Lyteflo to elevate EV merchandising for car dealerships. Rockville, MD – 13 January 2025 – DealerOn Inc. a leader in automotive tier 3 marketing technology solutions, is joining forces with Lyteflo to elevate EV merchandising for car dealerships. This dynamic partnership puts Lyteflo’s innovative EV...

The post DealerOn and Lyteflo Partner to Electrify EV Merchandising on Dealer Websites appeared first on DealerOn.

2024 Year in Review

Colleen Harris — Fri, 03 Jan 2025 20:32:44 +0000

As we kick off the new year, it’s the perfect time to reflect on the incredible 2024 we had at DealerOn. The acquisition of Sincro, expansion of relationships with Reynolds and Stream Companies, and countless updates to our platform show that it’s been a time of growth and innovation. As the team gears up for NADA and anticipates the opportunities...

The post 2024 Year in Review appeared first on DealerOn.

Don’t Miss DealerOn at NADA 2025

Justin Robinson-Prickett — Mon, 09 Dec 2024 16:33:01 +0000

Get ready for DealerOn’s biggest year yet at NADA 2025! Visit booth #861 to see the latest innovations in our Cosmos platform, designed to boost leads, sales, and customer engagement. DealerOn is always a highlight of the annual NADA Show, and 2025 will be our best year yet. This year, we are excited to unveil the latest versions of our...

The post Don’t Miss DealerOn at NADA 2025 appeared first on DealerOn.

DealerOn Acquires Sincro from Ansira

DealerOn Admin — Mon, 23 Sep 2024 16:22:11 +0000

Transaction Bolsters DealerOn’s Leadership in the Auto Tech Sector and Expands Suite of Website, Inventory and Marketing Technologies ROCKVILLE, Md., September 26, 2024 – DealerOn, a leading provider of websites and sales and marketing enablement technology for automotive dealerships, today announced that it has acquired Sincro, the automotive dealership solutions business, from Ansira. Financial terms of the transaction were...

The post DealerOn Acquires Sincro from Ansira appeared first on DealerOn.

Under the Hood: Fine-Tuning Your Dealership’s Website with Technical SEO

Sean Kerndt — Fri, 23 Aug 2024 18:42:20 +0000

Your dealership’s website is much more than a group of pages—it’s the engine driving your digital presence and a critical factor in your success. Just like a well-tuned car, a website optimized with technical SEO runs smoothly, efficiently, and at peak performance. Your website is more than just a digital business card; it’s a powerful tool to attract more customers...

The post Under the Hood: Fine-Tuning Your Dealership’s Website with Technical SEO appeared first on DealerOn.

Unlocking the Potential of Your Dealership’s Website Analytics

Sean Kerndt — Tue, 20 Aug 2024 19:00:30 +0000

In today’s competitive automotive market, your dealership’s success hinges on more than just great inventory and sales prowess—it’s about how effectively you can attract and convert leads through your website. Understanding the intricacies of visitor interactions and leveraging that data is key to optimizing your marketing efforts. For car dealerships, understanding what happens on your website is crucial. By analyzing...

The post Unlocking the Potential of Your Dealership’s Website Analytics appeared first on DealerOn.

Understanding the Impact of Single Page Application (SPA) Transition on SRP Pageviews

Sean Kerndt — Thu, 08 Aug 2024 19:55:05 +0000

Our recent transition to a Single Page Application (SPA) framework for Search Result Pages (SRP) has raised concerns about a noticeable decrease in analytics pageview counts. In this article, we explain why this decrease is happening and demonstrate how these changes enhance the user experience. As a leading provider of website solutions for automotive dealerships, we continuously strive to enhance...

The post Understanding the Impact of Single Page Application (SPA) Transition on SRP Pageviews appeared first on DealerOn.

Turbocharge Your Dealership’s Online Presence With Conversion Rate Optimization

Sean Kerndt — Wed, 07 Aug 2024 18:43:33 +0000

Ready to drive more leads from your dealership’s website? Discover how Conversion Rate Optimization (CRO) can turn your site into a conversion machine. Learn essential CRO strategies like streamlining your call-to-action elements, showcasing inventory effectively, and more in this edition of DealerOn University. To get more leads, your website should do more than just look good—it needs to be a...

The post Turbocharge Your Dealership’s Online Presence With Conversion Rate Optimization appeared first on DealerOn.

Maximize Your Dealership Sales This Summer: Essential Digital Marketing Strategies for Automotive Dealers

Sean Kerndt — Thu, 25 Jul 2024 15:51:26 +0000

As 95% of consumers start their car-buying journey online, it’s crucial for dealerships to optimize their digital presence. This summer, leverage expert digital marketing solutions to attract and retain customers while navigating the industry’s challenges. The summer season offers a prime opportunity for car dealerships to boost sales and enhance visibility in a competitive market. A staggering 95% of consumers...

The post Maximize Your Dealership Sales This Summer: Essential Digital Marketing Strategies for Automotive Dealers appeared first on DealerOn.

Customized Journeys: How Website Personalization is Changing the Car Buying Experience

Sean Kerndt — Wed, 10 Jul 2024 15:14:46 +0000

Car buyers expect more from dealership websites than just a generic browsing experience. They need a purchasing journey that feels tailor-made, aligning seamlessly with their individual preferences, needs, and unique buying behaviors. Enter website personalization: a game-changer for dealerships. The era of “one-size-fits-all” websites? It’s well and truly in the rearview mirror. In today’s tech-driven world, dealerships are expected to...

The post Customized Journeys: How Website Personalization is Changing the Car Buying Experience appeared first on DealerOn.

Who We Are: Tenesha Smith-Keeton, Customer Success Manager II

Sean Kerndt — Fri, 21 Jun 2024 20:35:04 +0000

At DealerOn, we are proud to have dedicated team members like Tenesha Smith-Keeton, a Customer Success Manager II on Team Leo. Her passion for serving others, combined with her empathetic approach and strong relationships with colleagues and clients, makes her an invaluable asset. What team are you on and what is your role at DealerOn? On Team Leo, I work...

The post Who We Are: Tenesha Smith-Keeton, Customer Success Manager II appeared first on DealerOn.

Reynolds and DealerOn Team Up to Elevate Dealerships’ Omnichannel Presence

DealerOn Admin — Tue, 28 May 2024 21:06:55 +0000

We’re thrilled to announce an exciting new partnership between DealerOn and Reynolds and Reynolds Company. With this partnership, Reynolds and Reynolds Company recognizes DealerOn as its website and SEO provider of choice. Additionally, customers of Reynolds Marketing Services will now have access to DealerOn’s award-winning support. The partnership seeks to help dealers drive engagement, improve conversions, and increase customer lifetime...

The post Reynolds and DealerOn Team Up to Elevate Dealerships’ Omnichannel Presence appeared first on DealerOn.

Elevate Your Dealership’s Digital Marketing at DMSC24 in Austin, TX

Sean Kerndt — Mon, 20 May 2024 20:36:10 +0000

The Digital Marketing Strategies Conference (DMSC24), set for June 2-4, 2024, in Austin, TX, is a pivotal event for automotive professionals looking to boost their digital marketing acumen. The conference features over 30 sessions on the latest trends such as SEO, social media, and data analytics. Join automotive professionals at DMSC24 in Austin, TX, from June 2-4, 2024, for expert-led...

The post Elevate Your Dealership’s Digital Marketing at DMSC24 in Austin, TX appeared first on DealerOn.

Key Data Privacy Best Practices for Dealership Websites

DealerOn Admin — Mon, 29 Apr 2024 20:58:50 +0000

In today’s digital age, where personal data privacy and security are at the forefront of consumer concerns, dealerships must adopt robust consent and data management policies to thrive. Our latest article dives into how managing customer data not only enhances trust but also drives dealership growth. Learn about the four most common data privacy challenges for dealerships and how to...

The post Key Data Privacy Best Practices for Dealership Websites appeared first on DealerOn.

Who We Are: Erin Mayor, Director of Customer Support

Sean Kerndt — Tue, 02 Apr 2024 21:28:28 +0000

Join us for a chat with DealerOn’s Director of Customer Success, as we dive into how her team contributes to the success of our dealer partners. Alongside a passion for problem-solving, we get a glimpse into her passion for diverse experiences and a gracious attitude that keeps things running smoothly inside and out of DealerOn. What team are you on...

The post Who We Are: Erin Mayor, Director of Customer Support appeared first on DealerOn.

Explore DealerOn’s Latest Product Updates

DealerOn Admin — Wed, 06 Mar 2024 16:00:15 +0000

At DealerOn, we’re continuously developing new products to help our clients not only compete but dominate in their local market. We’re proud to unveil our winter lineup of products, showcasing the latest advancements in digital marketing technology. DealerOn Product Release: Winter 2024 At DealerOn, we’re continuously developing new products to help our clients not only compete but dominate in their...

The post Explore DealerOn’s Latest Product Updates appeared first on DealerOn.

Who We Are: Tien Tran, Customer Success Manager II

DealerOn Admin — Wed, 28 Feb 2024 16:27:40 +0000

Our latest edition of Who We Are is here! This month, we’re getting to know Customer Success Manager II, Tien Tran. Tien’s ambition is fueled by an incredible support system – both her amazing family and supportive team. What team are you on and what is your role at DealerOn? I am a Customer Success Manager II on Team Gemini....

The post Who We Are: Tien Tran, Customer Success Manager II appeared first on DealerOn.

DealerOn Transforms Automotive Website Personalization With New Signals Product and Partners With fullthrottle.ai to Release Signals Experience Cloud (SXC) at NADA 2024

DealerOn Admin — Thu, 01 Feb 2024 15:11:08 +0000

Signals and SXC transform Automotive Website Personalization by enhancing the user experience and increasing marketing efficiency and ROI for dealerships. DealerOn Transforms Automotive Website Personalization With New Signals Product and Partners With fullthrottle.ai to Release Signals Experience Cloud (SXC) at NADA 2024 Signals and SXC transform Automotive Website Personalization by enhancing the user experience and increasing marketing efficiency and...

The post DealerOn Transforms Automotive Website Personalization With New Signals Product and Partners With fullthrottle.ai to Release Signals Experience Cloud (SXC) at NADA 2024 appeared first on DealerOn.

DealerOn and Stream Companies Announce Strategic Alliance

DealerOn Admin — Fri, 26 Jan 2024 17:52:26 +0000

The companies together will deliver a unified solution that streamlines the client experience and drives conversion focused innovation while maximizing dealer profits. DealerOn and Stream Companies Announce Strategic Alliance, Launch Unrivaled Suite of Integrated Products and Services Anchored by a Premier Connected Client Experience The companies together will deliver a unified solution that streamlines the client experience and drives conversion...

The post DealerOn and Stream Companies Announce Strategic Alliance appeared first on DealerOn.

Who We Are: Brittany Brooks, Manager of Customer Support

Sean Kerndt — Thu, 18 Jan 2024 15:01:16 +0000

We’re back with another edition of our Who We Are series! Join us for a chat with one of the leaders of our Customer Support department, Brittany Brooks. We spoke about her approach to leadership, what drove her to a career in customer care, and where she draws inspiration from. What team are you on and what is your role...

The post Who We Are: Brittany Brooks, Manager of Customer Support appeared first on DealerOn.

Remove the Guesswork From Your Customer’s Vehicle Search

Justin Robinson-Prickett — Thu, 30 Nov 2023 20:22:10 +0000

The average car buyer visits an average of five websites during their research process. One of the best ways you can ensure your dealership’s website is the last website they visit before submitting a lead is to offer fast and frictionless options for finding their ideal vehicle. Not all car buyers have the same priorities when looking for their next...

The post Remove the Guesswork From Your Customer’s Vehicle Search appeared first on DealerOn.

DealerOn Expands Market Presence and Product Offerings with fusionZONE Automotive Acquisition

DealerOn Admin — Thu, 09 Nov 2023 19:33:16 +0000

DealerOn, a leading provider of websites and marketing technology for automotive dealerships, has finalized the acquisition of fusionZONE Automotive. This acquisition accelerates DealerOn’s growth and supplements its robust platform and technology services, with fusionZONE’s offerings. Rockville, Maryland – DealerOn, a leading provider of websites and marketing technology for automotive dealerships, has finalized the acquisition of fusionZONE Automotive. This acquisition accelerates...

The post DealerOn Expands Market Presence and Product Offerings with fusionZONE Automotive Acquisition appeared first on DealerOn.

How to Capture a Website Lead When a Car Shopper is Ready to Leave

Justin Robinson-Prickett — Thu, 19 Oct 2023 20:42:49 +0000

The game isn’t over when a car shopper is ready to leave your website. With exit-intent popups, you can make one last “Hail Mary” pass by presenting an offer that keeps your customer engaged. Give car shoppers one last chance to submit a lead on your website by leveraging the power of exit-intent popups. Your website’s purpose is to generate...

The post How to Capture a Website Lead When a Car Shopper is Ready to Leave appeared first on DealerOn.

Take Your Dealership Social Media Marketing to New Heights With Generative AI

Justin Robinson-Prickett — Mon, 16 Oct 2023 16:01:48 +0000

DealerOn’s Advanced Listings Manager, now with Generative AI, revolutionizes content development and management for automotive dealers. Our powerful toolset streamlines the process, enhancing user experience and bolstering our SEO support program for improved visibility and performance in the competitive automotive market. Advanced Listings Manager is now equipped with Generative AI, giving you the power to quickly create high-impact social media...

The post Take Your Dealership Social Media Marketing to New Heights With Generative AI appeared first on DealerOn.

Free Guide: Supercharged Search for Dealerships

Sean Kerndt — Wed, 11 Oct 2023 20:05:56 +0000

If you want to claim your spot at the top of local search results, you need a comprehensive local SEO strategy. Download our free guide “Supercharged Search for Dealerships” to learn in-depth strategies and tactics that can help rocket your website up search rankings. 96% of car buyers start their search online. And the first organic search result is up...

The post Free Guide: Supercharged Search for Dealerships appeared first on DealerOn.

Summer Product Release 2023

Sean Kerndt — Wed, 20 Sep 2023 16:10:16 +0000

Welcome to the future of automotive marketing. Uncover the latest developments on our platform, featuring enhanced compliance, optimized site speed, and the highly anticipated introduction of our Design Studio. While summer may be ending, a new era of game-changing products is just getting started at DealerOn! We’ve got tons of great new products and features designed to enhance the digital...

The post Summer Product Release 2023 appeared first on DealerOn.

Hit the Gas on Car Sales With PPC Advertising

Justin Robinson-Prickett — Mon, 11 Sep 2023 16:00:42 +0000

If you need a quick way to generate website traffic, look no further than PPC advertising. When utilized correctly, PPC advertising is one of the most effective marketing methods for getting your messaging out to potential customers. Learn how your dealership can take advantage of PPC Advertising in this edition of DealerOn University. The struggle to craft an effective marketing...

The post Hit the Gas on Car Sales With PPC Advertising appeared first on DealerOn.

Who We Are: Dylan Nelson, Customer Success Manager III

Sean Kerndt — Fri, 08 Sep 2023 14:55:48 +0000

In this edition of “Who We Are,” we’re honored to introduce you to Customer Success Manager, Dylan Nelson! Dylan spoke with us about his team’s mindset, communication cadence, and the importance of relationship building. What team are you on and what is your role at DealerOn? I am a Customer Success Manager III on Team Libra. How does your team...

The post Who We Are: Dylan Nelson, Customer Success Manager III appeared first on DealerOn.

Cosmos Platform Case Study: Kudick Chevrolet Buick

Sean Kerndt — Tue, 29 Aug 2023 15:48:26 +0000

Upgrading to the Cosmos Platform gave Kudick Chevrolet Buick a powerhouse website loaded with features to delight shoppers and staff alike. The results were a staggering increase in Engagement, Conversion Rate, and Leads. In February 2023, Kudick Chevrolet Buick upgraded to DealerOn’s new all-in-one platform Cosmos. The upgrade gave Kudick a powerhouse new website loaded with features to delight staff...

The post Cosmos Platform Case Study: Kudick Chevrolet Buick appeared first on DealerOn.

Sync Your Dealership Business Listings to Boost SEO

Justin Robinson-Prickett — Wed, 26 Jul 2023 19:28:48 +0000

Ready to boost your local search traffic? In this edition of DealerOn University we break down how you can leverage local business listings to increase your search rankings. Take your dealership SEO to the next level with local business listings. SEO comes in two varieties. The first is traditional SEO, which is the process of optimizing your site to rank...

The post Sync Your Dealership Business Listings to Boost SEO appeared first on DealerOn.

Who We Are: Austin Marean, Customer Success Manager III

Sean Kerndt — Fri, 21 Jul 2023 13:55:23 +0000

Get to know Austin Marean, DealerOn Customer Success Manager III, in this one-on-one interview. We spoke about the power of positivity, her dedication to self-improvement, and the wisdom that comes with experience. What team are you on and what is your role at DealerOn? I am a Customer Success Manager III on the Team Aries Customer Support team. How does your...

The post Who We Are: Austin Marean, Customer Success Manager III appeared first on DealerOn.

What’s New for Dealerships in Google Analytics 4

Justin Robinson-Prickett — Wed, 28 Jun 2023 15:51:09 +0000

Major changes are coming to your website reporting starting July 1, 2023, with the official switchover to Google Analytics 4 from Universal Analytics. The change represents a seismic shift in the reporting landscape for dealerships. We dive into what your dealership can expect from the all-new Google Analytics 4 in this edition of DealerOn University. Preparing for Google Analytics 4...

The post What’s New for Dealerships in Google Analytics 4 appeared first on DealerOn.

Generative AI is Coming to Automotive Paid Search

Justin Robinson-Prickett — Mon, 19 Jun 2023 18:29:03 +0000

AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of DealerOn University. Google unveiled a...

The post Generative AI is Coming to Automotive Paid Search appeared first on DealerOn.

Who We Are: Kelly Schnarrs, Customer Success Manager II

Sean Kerndt — Fri, 16 Jun 2023 14:16:53 +0000

Get to know Kelly Schnarrs, DealerOn Customer Success Manager II, in this one-on-one interview. She gave us the inside scoop on delivering a stellar customer experience, her passion for home projects, and an obsession with finding the perfect gift. What team are you on and what is your role at DealerOn? I’m on Team Leo, woot woot! My role is...

The post Who We Are: Kelly Schnarrs, Customer Success Manager II appeared first on DealerOn.

Transform Your Dealership Website into the Ultimate Lead Machine

Justin Robinson-Prickett — Thu, 25 May 2023 21:27:01 +0000

Modern car buyers demand more from their shopping experience than ever before. In this edition of DealerOn University, we show you how to take your dealership website from a glorified vehicle showroom to an invaluable lead generation tool. Unleash the power of local search to bring shoppers to your website and then provide them with an unforgettable car buying experience....

The post Transform Your Dealership Website into the Ultimate Lead Machine appeared first on DealerOn.

Who We Are: Felipe Suarez, Customer Success Manager

Sean Kerndt — Wed, 17 May 2023 14:32:26 +0000

Learn more about Felipe Suarez, Customer Success Manager, in this one-on-one interview. He spoke with us about his approach to providing excellent customer service, dedication to family and faith, and love of Mariachi. What team are you on and what is your role at DealerOn? I am on the Customer Support Team and work as a Customer Success Manager. How...

The post Who We Are: Felipe Suarez, Customer Success Manager appeared first on DealerOn.

Reputation Management Is Critical to Your Dealership’s Success

Justin Robinson-Prickett — Thu, 11 May 2023 17:30:56 +0000

How your past customers perceive you is extremely important to bringing in new leads to your dealership and reputation management is critical (see what we did there?) to keeping them satisfied with your service. In this edition of DealerOn University, we take a closer look at reputation management and what it means to your dealership. What is reputation management? Marketing...

The post Reputation Management Is Critical to Your Dealership’s Success appeared first on DealerOn.

Free Guide: Online Presence Checklist

Sean Kerndt — Mon, 01 May 2023 18:56:09 +0000

Keeping your dealership business listings accurate is critical to your customer experience and SEO. Audit your dealership’s online business listings with our free guide to ensuring listing accuracy across the web. Accurate business listings are essential not only to your customers, but to your SEO rankings. When search engines find listing inaccuracy online, it causes your search rankings to drop....

The post Free Guide: Online Presence Checklist appeared first on DealerOn.

The Power of SMS Marketing for Dealerships

Justin Robinson-Prickett — Mon, 24 Apr 2023 15:29:32 +0000

If your dealership is looking for an effective way to reach customers, SMS marketing is a tool you need to consider. SMS marketing, also known as text message marketing, is a powerful way to communicate directly with customers in a timely and personal way. E-mail marketing is a cost sink. Most businesses continue to use e-mail as their de...

The post The Power of SMS Marketing for Dealerships appeared first on DealerOn.

Cosmos Platform Case Study: McKie Ford Lincoln

Sean Kerndt — Tue, 18 Apr 2023 16:50:30 +0000

Find out how the Cosmos website platform helps McKie Ford Lincoln give their customers the ultimate car buying experience. Cosmos Drives Results McKie Ford Lincoln upgraded to DealerOn’s revolutionary platform Cosmos in 2021, enticed by Cosmos’ Search Results page, Shop-By-Payment options, and native applications. “The Cosmos platform is a breeze to work with. We can quickly and easily update...

The post Cosmos Platform Case Study: McKie Ford Lincoln appeared first on DealerOn.

Google Needs Your Dealership to E-E-A-T

Justin Robinson-Prickett — Thu, 13 Apr 2023 15:10:55 +0000

In their continuing quest to perfect the search engine, Google is unrolling significant updates to their algorithm. The headline is the change made to their E-A-T acronym—there’s another E in there now—but there are several changes that concern any dealership trying to succeed in the competitive world of SEO. E-A-T E-A-T is Google’s way of prioritizing websites that have similar...

The post Google Needs Your Dealership to E-E-A-T appeared first on DealerOn.

Who We Are: Josh Barry, Customer Success Manager

Sean Kerndt — Fri, 31 Mar 2023 14:19:36 +0000

Let us introduce you to Josh Barry. Josh is a Customer Success Manager on Team Libra and has received numerous accolades from clients and teammates alike. To quote one of our clients “Josh Barry is our rep and he is the best!” Keep reading to find out what makes this Support Superstar tick. What team are you on and what...

The post Who We Are: Josh Barry, Customer Success Manager appeared first on DealerOn.

Build Trust With Car Buyers Through Price Transparency

Justin Robinson-Prickett — Thu, 16 Mar 2023 17:54:28 +0000

Establishing trust with your customers is the foundation for generating website leads. In this edition of DealerOn University, we break down the ways vehicle price transparency can instill trust in your customers. Trust is a cornerstone of any commercial relationship. But too often trust is overlooked, if not outright neglected, in the pursuit of short-term profits. A car is one...

The post Build Trust With Car Buyers Through Price Transparency appeared first on DealerOn.

Cosmos for Kia Dealers Webinar: 3/16/23

Sean Kerndt — Mon, 13 Mar 2023 20:00:47 +0000

Kia Digital is hosting a special webinar for the DealerOn Cosmos Platform on March 16th at 1pm EST! Register today to get an in-depth tour of all the new features that come with this powerful website platform. Cosmos is a native e-commerce platform that exposes payments to car shoppers the moment they arrive at your Kia website. Cosmos leverages an open...

The post Cosmos for Kia Dealers Webinar: 3/16/23 appeared first on DealerOn.

One App To Rule Them All Webinar: 3/22/23

Sean Kerndt — Fri, 03 Mar 2023 16:43:27 +0000

Learn all about the one app you need to manage all your business listings across the web at our special webinar March 22 at 2pm EST. Your business listings are spread out all over the internet and it’s costing you big time. Learn all about the one app you need to manage all your business listings across the web at...

The post One App To Rule Them All Webinar: 3/22/23 appeared first on DealerOn.

Who We Are: Logan Lopez, Enterprise Support Team Lead

Sean Kerndt — Thu, 23 Feb 2023 21:03:45 +0000

Meet Logan Lopez, who not only goes the extra mile for our clients, but goes above and beyond to help everyone within our organization. He was presented with our Champion of the Month award for January 2023 due to his ongoing support of our organization, inside and out, and we are incredibly excited to share his interview with you. What...

The post Who We Are: Logan Lopez, Enterprise Support Team Lead appeared first on DealerOn.

Showcase Your Dealership Reviews On Your Website

Justin Robinson-Prickett — Thu, 16 Feb 2023 20:09:20 +0000

Customer reviews have a major impact on your dealership’s sales, but implementing them on your website has always been a major headache. Find out how you can easily integrate customer reviews into your website in this edition of DealerOn University. Customer reviews have never been more important to car buyers than they are today; this gives reviews the power to...

The post Showcase Your Dealership Reviews On Your Website appeared first on DealerOn.

Five Reasons You Shouldn’t Sleep On Your SEO Strategy

Justin Robinson-Prickett — Mon, 30 Jan 2023 21:46:59 +0000

Businesses of all sizes are looking for ways to cut spending, including taking their foot off the gas of their SEO efforts. Find out why that would be a big mistake for your dealership in this edition of DealerOn University. In an uncertain economic environment, every dollar spent must be meaningful to your business. With a possible recession looming, businesses...

The post Five Reasons You Shouldn’t Sleep On Your SEO Strategy appeared first on DealerOn.

Who We Are: Chau Nguyen, Product Training Specialist

Sean Kerndt — Fri, 06 Jan 2023 17:03:27 +0000

We have a great interview with our Product Training Specialist, Chau Nguyen, in this edition of Who We Are! Read on to learn about her admiration of Barbara Walters, her violin skills, and how she helps our teams become the most knowledgable around. What team are you on and what is your role at DealerOn? I work in the Training...

The post Who We Are: Chau Nguyen, Product Training Specialist appeared first on DealerOn.

Visit the DealerOn Booth at NADA!

DealerOn Admin — Thu, 22 Dec 2022 17:32:11 +0000

Circle your wagons at our Texas-sized booth to say howdy and see our amazing suite of products at NADA! Everything’s bigger in Texas, including our booth, which is loaded with products that make your dealership shine bright. Circle your wagons at booth #5939 to say howdy! Learn More

The post Visit the DealerOn Booth at NADA! appeared first on DealerOn.

Engage Car Buyers With Custom Vehicle Ordering

Justin Robinson-Prickett — Tue, 13 Dec 2022 21:53:48 +0000

If you don’t have the vehicle your customer wants, you could lose them to a competitor. In this edition of DealerOn University, we show you how to keep your customers engaged on your website, even if you don’t have the exact vehicle they are searching for. “Necessity is the mother of invention” has never been truer for the automotive industry....

The post Engage Car Buyers With Custom Vehicle Ordering appeared first on DealerOn.

Who We Are: Kyle Lawson, Quality Assurance Trainer

Sean Kerndt — Fri, 02 Dec 2022 16:58:12 +0000

In this edition of our Who We Are series, we shine the spotlight on Quality Assurance Trainer, Kyle Lawson. Kyle and the rest of the Quality Assurance Trainers Team work tirelessly to ensure DealerOn provides top-notch customer service to our clients. Read on to learn more about Kyle and the crucial role his team plays at DealerOn. What team are...

The post Who We Are: Kyle Lawson, Quality Assurance Trainer appeared first on DealerOn.

Order-A-Vehicle Webinar: 12/7/22

DealerOn Admin — Wed, 30 Nov 2022 20:42:18 +0000

Watch the webinar from December 7th to learn all about the solution that lets you sell vehicles without inventory. Give your customers the ability to build, price, and custom order their own vehicle directly from your website with Order-A-Vehicle, available exclusively from DealerOn. Featuring detailed trim and packaging information, high-resolution photography, and real-time pricing updates, Order-A-Vehicle gives your customers the...

The post Order-A-Vehicle Webinar: 12/7/22 appeared first on DealerOn.

Standardized Google Analytics Have Arrived: Part 2

Dustin Lester — Thu, 17 Nov 2022 17:30:50 +0000

This week, we will feature two guest blog posts from our Data Analytics Program Manager, Dustin Lester, covering his work with the Automotive Standards Council that was presented at the Modern Retailing Conference in Palm Beach, FL, Nov. 13-15. Today in Part 2 of our blog takeover, Dustin will cover how ASC spec for GA4 applies to vendors, and best...

The post Standardized Google Analytics Have Arrived: Part 2 appeared first on DealerOn.

Standardized Google Analytics Have Arrived

Dustin Lester — Wed, 16 Nov 2022 17:54:05 +0000

This week, we will feature two guest blog posts from our Data Analytics Program Manager, Dustin Lester, covering his work with the Automotive Standards Council that was presented at the Modern Retailing Conference in Palm Beach, FL, Nov. 13-15. Today in Part 1 of Dustin’s blog takeover, he will give some context and history to Google Analytics 4 and the...

The post Standardized Google Analytics Have Arrived appeared first on DealerOn.

Level Up Your Leads

DealerOn Admin — Wed, 02 Nov 2022 18:04:34 +0000

There’s a better way to generate leads on your dealership website. Watch this video to find out how gamifying your website takes your lead generation to the next level. Transcript Welcome to Level Up Your Leads presented by DealerOn. The modern shopper is savvy and only getting savvier, so getting leads isn’t as easy as it used to be. Reliably...

The post Level Up Your Leads appeared first on DealerOn.

Who We Are: Brandi Bekken, Support Business Analyst

Sean Kerndt — Fri, 28 Oct 2022 15:52:30 +0000

We’re shining the spotlight on a key member of our Customer Support Team in this edition of Who We Are! Brandi Bekken has the critical behind-the-scenes role of Support Business Analyst, ensuring we are providing the most efficient, productive Support Team possible for our clients. Read on to learn more about this Support superstar. What team are you on and...

The post Who We Are: Brandi Bekken, Support Business Analyst appeared first on DealerOn.

Digital Retail for Car Dealers: What You Need to Know

Sean Kerndt — Mon, 24 Oct 2022 14:26:42 +0000

Digital Retail has dramatically changed the car buying experience for both customers and dealerships. We take an in-depth look at most important questions surrounding Digital Retail in this edition of DealerOn University. Digital retail is in high demand for car buyers. Their expectations have evolved, and they are demanding robust digital features that emulate the in-store experience and can be accessed...

The post Digital Retail for Car Dealers: What You Need to Know appeared first on DealerOn.

More Leads, More Sales for Kia Dealers With Cosmos!

DealerOn Admin — Wed, 19 Oct 2022 18:39:34 +0000

Kia dealers now have access to the most advanced lead generation technology on the market with the Cosmos platform. Cosmos is a native e-commerce platform that exposes payments to car shoppers the moment they arrive at your Kia website. Cosmos leverages an open retailing experience that showcases lease and finance payments or mirrors the payments offered by third party digital retailing...

The post More Leads, More Sales for Kia Dealers With Cosmos! appeared first on DealerOn.

DealerOn Partners With Insignia Group

DealerOn Admin — Thu, 13 Oct 2022 20:02:58 +0000

We are incredibly excited to begin our partnership with Insignia Group and bring vehicle accessories to the Apex Digital Retail experience! Original Press Release: DealerOn and Insignia Group Transform the Sales Process Sell Accessories Online Through Your Digital Retailer ROCK HILL, S.C., Oct. 10, 2022 /PRNewswire/ — Insignia Group announced today a new partnership with DealerOn. Using Insignia Group’s API, DealerOn now offers...

The post DealerOn Partners With Insignia Group appeared first on DealerOn.

Cosmos is Now Available to GM Dealers!

DealerOn Admin — Fri, 07 Oct 2022 15:52:15 +0000

HUGE news, the Cosmos platform is now available to GM dealers! Cosmos is a native e-commerce platform that exposes payments to car shoppers the moment they arrive at your website. We are proud to present Cosmos, a native e-commerce platform that exposes payments to car shoppers the moment they arrive at your website. Cosmos leverages an open retailing experience that...

The post Cosmos is Now Available to GM Dealers! appeared first on DealerOn.

Who We Are: Donovan Tucker, Manager of Customer Support

Sean Kerndt — Fri, 23 Sep 2022 18:15:45 +0000

We had the pleasure of interviewing our Manager of Customer Support, Donovan Tucker, in this edition of Who We Are. Read on to learn about the leader of Team Gemini and everything he brings to the DealerOn organization. What team are you on and what is your role at DealerOn? My name is Donovan Tucker, and I am a...

The post Who We Are: Donovan Tucker, Manager of Customer Support appeared first on DealerOn.

Drive Traffic to Your Dealership with Research Pages

Justin Robinson-Prickett — Thu, 08 Sep 2022 15:14:34 +0000

If you’re not using Model Research Pages, you’re missing out! Read this edition of DealerOn University to find out why your dealership needs to take advantage of this powerful tool for your website. The best way to bring customers to your site is to put yourself in their shoes. If you were in the market for a car, one of...

The post Drive Traffic to Your Dealership with Research Pages appeared first on DealerOn.

Listings Manager is the Missing Piece of Your SEO Puzzle

Justin Robinson-Prickett — Tue, 23 Aug 2022 14:16:23 +0000

The key to Google Business Profile is keeping it accurate, as neglecting it can cost your dealership business. Read on to find out how you can improve your GBP management. Consistency in information online is an important factor in SEO. Even one outdated phone number, old address, or wrong zip code on a single website will be found and harm...

The post Listings Manager is the Missing Piece of Your SEO Puzzle appeared first on DealerOn.

Who We Are: Luis Moran, Lead Desktop Engineer & Security

Sean Kerndt — Fri, 12 Aug 2022 14:03:42 +0000

Grab your beverage of choice and sit down for another installment of our Who We Are series. Read our interview with our Lead Desktop Engineer & Security, Luis Moran to get the full scoop on what it takes to be part of the elite DealerOn IT Team. What team are you on and what is your role at DealerOn?...

The post Who We Are: Luis Moran, Lead Desktop Engineer & Security appeared first on DealerOn.

Protect Your Dealership From Frivolous Lawsuits

Justin Robinson-Prickett — Wed, 10 Aug 2022 14:55:19 +0000

The past few years have seen a rise in lawsuits against businesses for violating Title III of the Americans with Disabilities Act (ADA) with regards to website accessibility. In this DealerOn University we review exactly what is happening, what it could mean to you, and the steps you can take to protect your dealership. ADA Law & Websites The ADA’s...

The post Protect Your Dealership From Frivolous Lawsuits appeared first on DealerOn.

Apex Digital Retail Has Brand New Features Available

Sean Kerndt — Wed, 27 Jul 2022 21:26:40 +0000

Apex Digital Retail has gotten a major upgrade that we couldn’t be more excited to share with you! Sporting a fresh new look and loaded with new features, Apex Digital Retail has evolved into an elite open-retailing solution that can outperform the competition. Read on for a full breakdown of the latest features. Personalization and User Experience Upgrades Our...

The post Apex Digital Retail Has Brand New Features Available appeared first on DealerOn.

Automate Your Vehicle Specials From Beginning to End

Sean Kerndt — Thu, 21 Jul 2022 14:40:18 +0000

Find out how automating your special offers can save your store up to 60 hours of work per month in this edition of DealerOn University. Advertising special offers on the web is a tried-and-true tactic for generating automotive sales leads. On average, 15% of your website visitors find you through special offers placed on various marketing channels, such as Google...

The post Automate Your Vehicle Specials From Beginning to End appeared first on DealerOn.

Who We Are: Glenn Batchler, Project Coordinator

Sean Kerndt — Fri, 01 Jul 2022 15:57:59 +0000

The DealerOn Implementation Team works incredibly hard coordinating website builds for our partners, and we are pleased to shine the spotlight on a key member of the team. Learn all about our rock star Project Coordinator Glenn Batchler in this edition of Who We Are. What team are you on and what is your role/job title? I am currently...

The post Who We Are: Glenn Batchler, Project Coordinator appeared first on DealerOn.

DealerOn To Discontinue Internet Explorer Support

Aurko Chatterjee — Thu, 30 Jun 2022 14:57:20 +0000

DealerOn sites will no longer support Microsoft’s Internet Explorer. Find out why and what this means for your dealership in this DealerOn University. What is happening? Microsoft has formally ended support for Internet Explorer as of June 15, 2022. As a result, DealerOn has decided to end support for the browser as of August 1, 2022. Why is this necessary?...

The post DealerOn To Discontinue Internet Explorer Support appeared first on DealerOn.

Feature Friday: Symphony Local Listings

DealerOn Admin — Fri, 24 Jun 2022 18:22:13 +0000

Symphony Specials automation capabilities are a powerful tool for any automotive dealership on their own, but it gets even better with a little help from their friends. When combined with Listings Manager, Symphony will send special offers directly to your GBP listing! Watch this edition of Feature Friday to learn how Symphony combined with Listings Manager is the power duo...

The post Feature Friday: Symphony Local Listings appeared first on DealerOn.

Who We Are: Anthony Stone, Lead Visual Designer

Sean Kerndt — Fri, 17 Jun 2022 15:09:52 +0000

Starting with Customer Support back in 2013, Anthony Stone became one of the pillars of our fantastic Design Team here at DealerOn. We’re taking a trip to the race track to meet our Lead Visual Designer in this edition of Who We Are. What team are you on and what is your role at DealerOn? I’m currently the lead...

The post Who We Are: Anthony Stone, Lead Visual Designer appeared first on DealerOn.

Get To Know Cyrus: Your New Digital Assistant

Justin Robinson-Prickett — Thu, 16 Jun 2022 14:29:28 +0000

Cyrus, DealerOn’s premier Digital Assistant, gives your dealership the edge in the race to provide shoppers with the ultimate car buying experience. Read on to find out how Cyrus Digital Assistant can nurture leads with great customer service! Because your time is so valuable, it can be hard to prioritize where to spend it. Contact from prospective and returning...

The post Get To Know Cyrus: Your New Digital Assistant appeared first on DealerOn.

Reach More Shoppers With Location Based Advertising

DealerOn Admin — Fri, 10 Jun 2022 17:43:52 +0000

Location based advertising is a powerful method for reaching potential customers. Watch this Feature Friday to learn how Lead Driver from DealerOn helps reach local shoppers. Transcript Below: What is “showrooming?” And how can you use it to your advantage? When a customer on a dealer’s lot uses their mobile device to compare pricing at a competitor’s store, that’s showrooming...

The post Reach More Shoppers With Location Based Advertising appeared first on DealerOn.

It’s On! DealerOn Is A Certified Subaru Provider

DealerOn Admin — Fri, 10 Jun 2022 13:20:36 +0000

We are thrilled to announce DealerOn has been selected as a certified website provider in the Subaru Certified Website Program! Choose the number one provider in leads, page views and conversions. Find out how Cosmos, the industry’s first native, open-retailing website platform turns your casual shoppers into committed buyers by joining us for our special live Subaru events starting June...

The post It’s On! DealerOn Is A Certified Subaru Provider appeared first on DealerOn.

Who We Are: Alex Hedstrom, Manager of Video

Sean Kerndt — Fri, 03 Jun 2022 17:56:15 +0000

We had the pleasure of interviewing our Manager of Video, Alex Hedstrom for this edition of Who We Are. Read on to find out what fuels the DealerOn Marketing efforts. Hint: Its round, covered in cheese, and his favorite can be found in Rockville, Maryland. What team are you on and what is your role/job title? I’m the Manager of...

The post Who We Are: Alex Hedstrom, Manager of Video appeared first on DealerOn.

Start Your Customers Off Right With PriceStak Payments

Michael DeVito — Thu, 26 May 2022 18:17:16 +0000

Your customers want payments the moment they arrive at your site – give it to them now with the all-new PriceStak Payments, only available from DealerOn. Behind homes, college tuitions, and medical bills, cars are the most expensive thing most Americans will purchase in their lifetime. Price in most cases is the deciding factor. Is it too expensive, does it...

The post Start Your Customers Off Right With PriceStak Payments appeared first on DealerOn.

Lead Driver Behavioral Targeting

DealerOn Admin — Wed, 25 May 2022 15:34:29 +0000

Are you ready to boost lead generation on your website? With Lead Driver Behavioral Targeting from DealerOn, you can do just that. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript Are you ready to boost your lead generation? With DealerOn’s Lead Driver Behavioral Targeting, you can do just that. Our...

The post Lead Driver Behavioral Targeting appeared first on DealerOn.

Gamify Your Website Experience to Level Up Your Leads

Michael DeVito — Fri, 20 May 2022 17:39:45 +0000

Leads are the lifeblood of your business. Your website is the absolute best source for the generation of leads, and it’s important that you understand the techniques used to generate them. Modern shoppers are internet savvy, and only growing more so. Getting leads from them requires a bit of finesse. Asking for sign-ups out of the blue isn’t an...

The post Gamify Your Website Experience to Level Up Your Leads appeared first on DealerOn.

Excellence in Customer Service

DealerOn Admin — Wed, 18 May 2022 16:26:51 +0000

Find out how DealerOn is continuing to provide the best customer service in the industry. Transcript Welcome to another Wednesday Workshop from DealerOn. Customer service is one of the ways we at DealerOn focus on creating an excellent experience for our dealer partners – But just because something is good doesn’t mean that it can’t be better. We’ve recently revamped...

The post Excellence in Customer Service appeared first on DealerOn.

3rd Party Website Product Pitfalls

DealerOn Admin — Wed, 11 May 2022 18:06:05 +0000

Dealerships looking to customize their websites can often be tempted to install third party scripts, but these widgets can cause more trouble than they’re worth. Third party products can add bells and whistles to your site, but is the cost too high? We have a solution. Transcript Welcome to another Wednesday Workshop from DealerOn. Dealerships looking to customize their websites...

The post 3rd Party Website Product Pitfalls appeared first on DealerOn.

Who We Are: Ian Zang, Senior Training Specialist

Justin Robinson-Prickett — Fri, 06 May 2022 14:13:25 +0000

Introducing Ian Zang – Senior Training Specialist by day, board game creator by night. Read more about Ian in this week’s Who We Are. What team are you on and what is your role/job title? I’m on the Training Team, and I am a Senior Training Specialist How does your team/role contribute to the success of DealerOn? Our team supports...

The post Who We Are: Ian Zang, Senior Training Specialist appeared first on DealerOn.

Automate Your Digital Showroom

Justin Robinson-Prickett — Thu, 05 May 2022 20:28:35 +0000

You run a dealership, so you know how valuable your time is. While it would be great to spend all of it moving metal, you’re burdened with digital marketing tasks that require your attention. But what if you didn’t have to anymore? What if someone or something could take care of all those pesky tasks for you? Enter the wonderful...

The post Automate Your Digital Showroom appeared first on DealerOn.

Increase Customer Engagement With Digital Retail

DealerOn Admin — Wed, 04 May 2022 14:49:25 +0000

Sales leads: your dealership needs them to run and you can never get enough. But not every lead is equal. The question on every auto dealer’s mind should be, “how do I reliably get good leads?” Ready for the next evolution in digital retailing? Schedule your free APEX Digital Retailing demo today! Transcript Welcome back to another Wednesday Workshop...

The post Increase Customer Engagement With Digital Retail appeared first on DealerOn.

Easily Create & Manage Specials with Specials Manager

Justin Robinson-Prickett — Thu, 28 Apr 2022 13:29:38 +0000

DealerOn has given control back to you with ESM. This specials management tool is engineered to be user-friendly, efficient, and powerful. Learn more in this edition of DealerOn University. Special offers are one of the most reliable moneymakers you have in your toolbox. Many dealers choose to go without, simply because of the sheer amount of time and hassle...

The post Easily Create & Manage Specials with Specials Manager appeared first on DealerOn.

Tech Advances of Digital Assistants

DealerOn Admin — Wed, 27 Apr 2022 12:59:38 +0000

Digital assistants are a must-have technology for a dealership website, but not all chat services are created equal. Learn how we went from simple chatbots to full-service Digital Assistants in this Wednesday Workshop. Give car shoppers the ultimate service with Cyrus Digital Assistant. Schedule your demo to learn more. Transcript Below Welcome back to another Wednesday Workshop from DealerOn. Digital...

The post Tech Advances of Digital Assistants appeared first on DealerOn.

Who We Are: Cesar Hernandez, Manager Of Data Support

Sean Kerndt — Fri, 22 Apr 2022 16:08:04 +0000

Our Manager of Data Support, Cesar Hernandez was able to take time out of his day to give us a look behind-the-scenes at the world of OEM data management, coordinating with our engineering teams, and keeping inventory syndications going full-steam ahead. What team are you on and what is your role at DealerOn? Data Support, I manage the team and...

The post Who We Are: Cesar Hernandez, Manager Of Data Support appeared first on DealerOn.

Supercharge Your Dealership Website Pricing With PriceStak

Justin Robinson-Prickett — Thu, 21 Apr 2022 15:57:19 +0000

Combining everything we know about how to make effective price stacks, PriceStak from DealerOn is the newest automotive retailing solution! When purchasing a car, price is always one of a customer’s foremost concerns. A clear and transparent price stack is therefore a priority. PriceStak from DealerOn gives dealerships the perfect tool to optimize your price stack for maximum customer satisfaction....

The post Supercharge Your Dealership Website Pricing With PriceStak appeared first on DealerOn.

Hybrid Financing Is Here To Stay With Digital Retail

DealerOn Admin — Wed, 20 Apr 2022 15:43:18 +0000

Customers are more comfortable with some aspects of online car buying. How can dealerships adapt to these changing expectations? Ready for the next evolution in digital retailing? Schedule your free APEX Digital Retailing demo today! Transcript Below Welcome to another Wednesday Workshop from DealerOn. How comfortable are your customers with buying a car online? A recent survey from...

The post Hybrid Financing Is Here To Stay With Digital Retail appeared first on DealerOn.

The Ultimate Dealer Google Business Profile

Justin Robinson-Prickett — Thu, 14 Apr 2022 18:18:17 +0000

Google Business Profile isn’t simply a service for shoppers to find your dealership. Find out how to get the most out of your Google Business Profile with this edition of DealerOn University. Getting noticed in the cluttered digital marketplace means you should use every means available. Since 2014, Google has offered a tool to help your customers find you, but many...

The post The Ultimate Dealer Google Business Profile appeared first on DealerOn.

Digital Assistants Give Your Customers The Care They Need

DealerOn Admin — Wed, 13 Apr 2022 16:16:40 +0000

In this edition of Wednesday Workshop we break down how Cyrus Digital Assistant saves you time and money, while eliminating the need for clunky managed chat services. Maximize Shopper Engagement With Cyrus Digital Assistant Transcript Below Welcome to another Wednesday Workshop from DealerOn. Providing the kind of customer service your customers expect can be difficult. Much of it...

The post Digital Assistants Give Your Customers The Care They Need appeared first on DealerOn.

How Does Google Rank Your Dealership Website?

Justin Robinson-Prickett — Thu, 07 Apr 2022 15:47:09 +0000

With the ever-changing landscape of Google Search rankings it’s never a bad practice to stop and review your dealership’s Search strategy. Check out the top factors Google uses to determine search ranking and find out how to leverage them for your dealership website. SEO can be boiled down to a single question: What is Google looking for in a website?...

The post How Does Google Rank Your Dealership Website? appeared first on DealerOn.

Feature Friday: Behavioral Targeting System (BTS)

DealerOn Admin — Fri, 01 Apr 2022 15:33:33 +0000

In this Feature Friday we’re taking a look at the Behavioral Targeting System, or BTS for short. BTS is part of our Lead Driver family of products, designed and developed to dramatically increase your website conversions. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript below Welcome back to another...

The post Feature Friday: Behavioral Targeting System (BTS) appeared first on DealerOn.

4 Tips To Optimize Your Google Display Ads

Justin Robinson-Prickett — Thu, 31 Mar 2022 17:56:12 +0000

New to Google Display Advertising? This simple overview of Google Display Ads tells you everything you need to know to optimize your dealership’s experience. Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you...

The post 4 Tips To Optimize Your Google Display Ads appeared first on DealerOn.

DealerOn Announces Listings Manager

DealerOn Admin — Tue, 29 Mar 2022 14:17:58 +0000

DealerOn announces Listings Manager to automate and synchronize critical business information accurately across the web. With Listings Manager car dealers will never again have to worry about their online presence. Critical citations like Google Business Profile and inventory specials are automatically updated directly from a dealership website. DealerOn announces Listings Manager to automate and synchronize critical business information accurately across the...

The post DealerOn Announces Listings Manager appeared first on DealerOn.

Aaron Thumma, Scrum Master

Sean Kerndt — Fri, 25 Mar 2022 14:41:42 +0000

Scrum Master is a critical role in any Agile project management organization, especially one with as many ground-breaking products being developed as we do at DealerOn. Our Scrum Master, Aaron Thumma, took time out of his busy schedule to speak with us about his role at DealerOn, his love of travel, and more in this edition of Who We Are....

The post Aaron Thumma, Scrum Master appeared first on DealerOn.

Can Website Themes Affect Search Rankings?

Justin Robinson-Prickett — Thu, 17 Mar 2022 18:16:39 +0000

Website themes can be a great way to implement flashy new web features, but do they affect your website SEO? The short answer to the question is yes, though not directly. Google isn’t penalizing specific themes or design choices, but rather structural choices within the themes that determine how well the site performs, which in-turn affects Google Search rankings. While...

The post Can Website Themes Affect Search Rankings? appeared first on DealerOn.

DealerOn Receives “Top Rated Websites” DrivingSales Dealer Satisfaction Award

DealerOn Admin — Tue, 15 Mar 2022 19:53:55 +0000

We are incredibly proud and grateful to accept the 2021 DrivingSales Award for ‘Top Rated’ Website Provider. Ready to maximize your dealership website experience? Schedule Your Cosmos Demo “We congratulate DealerOn, on receiving a ‘Top Rated’ Website Provider Award, an accolade we consider to be one of our industry’s most important because it comes directly from dealers,” said DrivingSales...

The post DealerOn Receives “Top Rated Websites” DrivingSales Dealer Satisfaction Award appeared first on DealerOn.

DealerOn Launches Cosmos

DealerOn Admin — Wed, 09 Mar 2022 15:16:31 +0000

The Cosmos website platform creates a transparent shopping experience for car shoppers that closes the etailer divide, making it possible for new and used car dealers to compete on a level playing field with national brand e-tailers DealerOn launches Cosmos: The Automotive Industry’s first native, “open-retail” ecommerce website platform The Cosmos website platform creates a transparent shopping experience for...

The post DealerOn Launches Cosmos appeared first on DealerOn.

Who We Are: Tim Kaetzel, Senior Manager of Development

Sean Kerndt — Tue, 08 Mar 2022 16:14:12 +0000

One of the leaders of our Development Team was gracious enough to take time out of his schedule to speak with us about life at DealerOn, his passion for software development, and more. Read our latest edition of Who We Are to learn about our Senior Manager of Development, Tim Kaetzel. What team are you on and what is...

The post Who We Are: Tim Kaetzel, Senior Manager of Development appeared first on DealerOn.

Content Delivery Networks Make Your Website Fast and Secure

Justin Robinson-Prickett — Thu, 03 Mar 2022 16:39:38 +0000

DealerOn is able to offer the fastest and most reliable sites to our clients, one of the reasons being the use of Content Delivery Networks, also known as CDN. This network allows content providers to distribute assets in an efficient and safe manner all over the world. Learn more about them in this DealerOn University article. A Content Delivery...

The post Content Delivery Networks Make Your Website Fast and Secure appeared first on DealerOn.

DealerOn Partners With DRAIVER

DealerOn Admin — Wed, 02 Mar 2022 16:14:31 +0000

DealerOn partners with DRAIVER, an AI Powered Logistics platform with a nationwide on-demand vehicle delivery marketplace of drivers. DealerOn partners with DRAIVER, an AI Powered Logistics platform with a nationwide on-demand vehicle delivery marketplace of drivers. Using DealerOn’s native digital retailing solution Apex, customers can now arrange contactless test drives through DRAIVER. ROCKVILLE, Md., March 2, 2022 /PRNewswire/ — DealerOn and DRAIVER...

The post DealerOn Partners With DRAIVER appeared first on DealerOn.

4 Things to Know About PPC Advertising

Justin Robinson-Prickett — Thu, 24 Feb 2022 17:03:34 +0000

Pay-per-click, or PPC, advertising is a cornerstone of any good digital marketing strategy. PPC is also poorly understood, so it can be difficult to get the most out of it. In this edition of DealerOn University we’re going over a few of the things you have to know before using this powerful tool. Number one: What is PPC advertising? PPC...

The post 4 Things to Know About PPC Advertising appeared first on DealerOn.

Google Business Profile for Your Dealership

DealerOn Admin — Wed, 23 Feb 2022 18:22:36 +0000

Your Google Business Profile is incredibly important for your long-term SEO strategy. Using it properly will help your dealership rank in searches. Using it improperly, or ignoring it altogether, can cost you business. In this edition of Wednesday Workshop, we take a look at how Listings Manager can keep your Google Business Profile in-sync with your website. Transcript Below...

The post Google Business Profile for Your Dealership appeared first on DealerOn.

How Often Should Your Keywords Appear In Your Content?

Justin Robinson-Prickett — Thu, 17 Feb 2022 14:37:29 +0000

What exactly is the right amount of keywords to use in order for your content to rank in Google Search? In this DealerOn University article we’re taking a look at what some of the top minds at Google had to say about this commonly asked SEO question. What is the right amount of Keywords? One of the most commonly asked...

The post How Often Should Your Keywords Appear In Your Content? appeared first on DealerOn.

Google E-A-T Page Quality Principle

DealerOn Admin — Wed, 16 Feb 2022 16:59:08 +0000

Google determines the accuracy of a website’s info with an internal metric summed up by the acronym E.A.T., which stands for Expertise, Authority, and Trustworthiness. In this Wednesday Workshop we break down what these mean for your website. Ready to supercharge your SEO? Schedule a free demo and we’ll show you how! Transcript Below Welcome back to another Wednesday...

The post Google E-A-T Page Quality Principle appeared first on DealerOn.

DealerOn Announces Strategic Partnership With Pypestream

DealerOn Admin — Mon, 14 Feb 2022 15:00:59 +0000

DealerOn announces strategic partnership with Pypestream to deliver conversational AI to the automotive industry FOR IMMEDIATE RELEASE DealerOn, Inc. February 14, 2022 DealerOn announces strategic partnership with Pypestream to deliver conversational AI to the automotive industry Partnership marries Pypestream’s industry-leading self-service automation platform and DealerOn’s industry leading website platform to create the Cyrus Digital Assistant for auto dealers ROCKVILLE, MD....

The post DealerOn Announces Strategic Partnership With Pypestream appeared first on DealerOn.

Why are Local Citations so Important to Local SEO?

Justin Robinson-Prickett — Thu, 10 Feb 2022 20:17:18 +0000

The landscape of SEO is always changing. What’s vital one year might fall out of favor the next, only to return the following as a small but integral part for an overall strategy. Local citation management is one such pillar, ruling the roost some ten years ago but now often left by the wayside. Since search engines don’t divulge...

The post Why are Local Citations so Important to Local SEO? appeared first on DealerOn.

State of SEO Budgets

Justin Robinson-Prickett — Thu, 03 Feb 2022 16:41:32 +0000

A modern business’s success begins with SEO. Before they can patronize your store, customers need to find it, and the modern way to do that is on their smartphones via search engines. Today we’re going to look at a snapshot of the modern landscape of SEO, including how much businesses pay, what SEO experts actually do with their time, and...

The post State of SEO Budgets appeared first on DealerOn.

Local Citation Management for Dealerships

DealerOn Admin — Wed, 02 Feb 2022 16:51:15 +0000

Are your local citations in order? Do you know what they are? Do you know how to fix them? In this Wednesday Workshop, we’re going to talk about what your local citations are, why they’re important, and the one tool that will make managing them easy. Keep your local citation’s up to date and in-sync. Schedule a free Listings Manager...

The post Local Citation Management for Dealerships appeared first on DealerOn.

Who We Are: Christina Cuatto, Group Product Manager

Sean Kerndt — Fri, 28 Jan 2022 20:44:15 +0000

We were thrilled to be able to sit down with the leader of our Marketplace Apps Team, Christina Cuatto! Not only is she the face of our Wednesday Workshop series, Christina leads various product initiatives such as Apex Digital Retail, working diligently to bring dealerships innovative web solutions. Learn more about this key member of the DealerOn team in this...

The post Who We Are: Christina Cuatto, Group Product Manager appeared first on DealerOn.

Do’s and Don’ts of Dealership PPC Campaigns

Justin Robinson-Prickett — Thu, 27 Jan 2022 16:20:19 +0000

There’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? We’re going over some accepted truths that just aren’t true. Don’t rely on Broad Match. At first glance, Broad Match seems like a great idea for your keywords. It’s easier and will expand your...

The post Do’s and Don’ts of Dealership PPC Campaigns appeared first on DealerOn.

Ways the Jobs and Infrastructure Bill Could Change Cars

Justin Robinson-Prickett — Thu, 20 Jan 2022 15:50:48 +0000

On November 15, President Biden signed the Jobs and Infrastructure Bill into law. This thousand-page behemoth is wide-ranging, and it includes some potential changes to the way cars are put together. The primary purpose of all of these changes are an attempt to make our commutes a little bit safer. Here’s what you have to know. 1. Anti-rolling study...

The post Ways the Jobs and Infrastructure Bill Could Change Cars appeared first on DealerOn.

Omni-channel Marketing Automation for Your Dealership

DealerOn Admin — Wed, 19 Jan 2022 15:58:16 +0000

Symphony Automation Suite is already an incredible time and labor-saving tool. Find out how it can enhance your customers’ experience with omni-channel marketing automation! Transcript Welcome back to another Wednesday Workshop from DealerOn. How’s your omni-channel marketing strategy? Ok, but could be better? Today we’re going to discuss how Symphony, an automation product from DealerOn, can help. But...

The post Omni-channel Marketing Automation for Your Dealership appeared first on DealerOn.

Above The Fold Content for Dealership Websites

Justin Robinson-Prickett — Thu, 13 Jan 2022 17:23:22 +0000

“Above The Fold” content is one of the most important areas of your dealership website. In this week’s DealerOn University article we introduce you to the basics of Above The Fold content, and why it is so critical to the success of your dealership’s website and SEO campaigns. The term “Above The Fold” started with print media, referring to...

The post Above The Fold Content for Dealership Websites appeared first on DealerOn.

Ways To Showcase Your Dealership Homepage

Justin Robinson-Prickett — Thu, 06 Jan 2022 15:51:10 +0000

Your website is a digital storefront in the modern marketplace. More people will see your site than see your physical store, and with the right design, spend more time there as well. DealerOn’s websites are designed with these goals in mind, and we know that websites are not a one-size-fits-all proposition. Personal aesthetics can and should be a part of...

The post Ways To Showcase Your Dealership Homepage appeared first on DealerOn.

Bill Wittenmyer Joins DealerOn as Chief Sales Officer

Ali Amirrezvani — Mon, 03 Jan 2022 14:15:17 +0000

Omnichannel sales leader Bill Wittenmyer joins DealerOn to drive the company’s next phase of growth. ROCKVILLE, MD., January 3, 2022 DealerOn, the premier digital marketing technologies provider for manufacturers and dealerships, welcomes Bill Wittenmyer as its new Chief Sales Officer. Bill brings 25 years of experience driving revenue, profitability, and performance as a leader in the automotive industry. As a...

The post Bill Wittenmyer Joins DealerOn as Chief Sales Officer appeared first on DealerOn.

Google Algorithm Q4 Updates: What Dealers Need to Know

Justin Robinson-Prickett — Thu, 30 Dec 2021 16:29:00 +0000

Google has once again updated their algorithm, and as usual, they’re holding their cards close to the vest. Here is a list of some important pieces of the update they did make public that you should be aware of. For context, these are “core updates,” which are “significant, broad changes to [Google’s] search algorithms” and are intended to “ensure that...

The post Google Algorithm Q4 Updates: What Dealers Need to Know appeared first on DealerOn.

Five Tips For Great Vehicle Inventory Photos

Justin Robinson-Prickett — Thu, 23 Dec 2021 16:40:48 +0000

A recent study shows that 80% of shoppers are open to purchasing a car online. Even those who don’t want to complete the entire process online will start there, browsing dealership websites to find the perfect vehicle. So you need your inventory to look its best. This week, we have five tips to take great pictures of your inventory. ...

The post Five Tips For Great Vehicle Inventory Photos appeared first on DealerOn.

Who We Are: Tony Soares, Director of SEO

Sean Kerndt — Mon, 20 Dec 2021 15:34:20 +0000

We’re learning everything from what it takes to make it in the competitive automotive SEO world to what it would be like to sit down with Nikola Tesla in this Who We Are interview with Director of SEO, Tony Soares! What team are you on? And what is your role at DealerOn? I am the Director of SEO for...

The post Who We Are: Tony Soares, Director of SEO appeared first on DealerOn.

What Exactly Are Google’s Core Web Vitals?

Justin Robinson-Prickett — Thu, 16 Dec 2021 14:47:25 +0000

Core Web Vitals measure specific parts of your site as stand-ins for larger design concerns. But what are they and what are good scores? Google’s goal is to deliver the websites that searchers want to see. While this includes assessing content, it’s also about user experience. Their Core Web Vitals are an attempt to measure three important aspects of UX:...

The post What Exactly Are Google’s Core Web Vitals? appeared first on DealerOn.

Local SEO is a Dealership’s Best Friend

DealerOn Admin — Wed, 15 Dec 2021 18:30:18 +0000

Local SEO is essential for a winning SEO strategy. In this week’s Wednesday Workshop, we are going over what local SEO is and how DealerOn can help. Ready to supercharge your SEO? Schedule a free demo and we’ll show you how! Transcript below Welcome to another Wednesday Workshop from DealerOn. Local SEO is one of the most important and...

The post Local SEO is a Dealership’s Best Friend appeared first on DealerOn.

Maximize Your Dig Ad Dollars

Justin Robinson-Prickett — Thu, 09 Dec 2021 21:31:56 +0000

If you’re going to compete in today’s online marketplace, you need to get the most out of every digital advertising dollar spent. While there is no substitute for experience, these five tips will get you started on stretching that money to reach as many potential customers as possible. 1. Data and analytics The easiest trap to fall into is...

The post Maximize Your Dig Ad Dollars appeared first on DealerOn.

Car Buyer Trends to Watch Heading Into 2022

Justin Robinson-Prickett — Thu, 02 Dec 2021 18:48:01 +0000

We break down 3 trends in the automotive industry that your marketing department can count on this week’s article. It’s a tough to make predictions in the midst of a once in a century disruption. The following three trends don’t have a clear causation with the pandemic, so they represent a direction in the industry comfortably independent of the current...

The post Car Buyer Trends to Watch Heading Into 2022 appeared first on DealerOn.

Who We Are: Tess Bandos, Customer Success Manager

Sean Kerndt — Wed, 24 Nov 2021 19:32:38 +0000

We were lucky to have the chance to speak with one of our fantastic Customer Success Managers, Tess Bandos, for an in-depth Who We Are interview. Find out how Tess promotes collaboration within her team and much more in the full interview. What team are you on and what is your role at DealerOn? I’m on the Customer Success team...

The post Who We Are: Tess Bandos, Customer Success Manager appeared first on DealerOn.

EVs Making an Impact in the Fleet Market

Justin Robinson-Prickett — Thu, 18 Nov 2021 18:50:24 +0000

The Ford E-Transit, an electric van, is poised to have a seismic effect on the auto industry. Find out why Ford’s E-Transit, due to be released in 2022, is turning heads in the EV fleet race! Ready to supercharge your dealership website experience? Schedule a free demo and we’ll show you how! While the unveiling of EV pickups and...

The post EVs Making an Impact in the Fleet Market appeared first on DealerOn.

Four Tips for Mastering Digital Retail at Your Dealership

Justin Robinson-Prickett — Thu, 04 Nov 2021 16:25:47 +0000

The past two years have spurred a deeper reliance on digital retailing and the results are in: customers love it. A recent Dealer Impact Study by Roadster and NADA found that 86% of car buyers finished some portion of the transaction online. More importantly, they enjoyed the experience! So how can your dealership capitalize on this changing landscape? The first...

The post Four Tips for Mastering Digital Retail at Your Dealership appeared first on DealerOn.

SEO Fact or Fiction: Are There Really 200+ Ranking Factors?

Justin Robinson-Prickett — Thu, 28 Oct 2021 17:31:21 +0000

Way back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have been accurate at the time, and it’s impossible to know for certain, it’s likely that it’s an exaggeration. Don’t chase 200 phantoms. Instead look at these 11 factors we know for certain impact SEO. 1....

The post SEO Fact or Fiction: Are There Really 200+ Ranking Factors? appeared first on DealerOn.

Quick Tips: URL Inspection Tool

DealerOn Admin — Wed, 27 Oct 2021 17:17:12 +0000

URL Inspection is a powerful tool in any webmaster’s arsenal. In this Quick Tips, we’re shining a spotlight on this little known but extremely useful tool inside Google Search Console. Ready to supercharge your SEO? Schedule a free demo and we’ll show you how! Want to take the guesswork out of indexing your webpages on Google? Knowledge is power,...

The post Quick Tips: URL Inspection Tool appeared first on DealerOn.

Who We Are: Dylan McLane, Director of Design and Implementation

Sean Kerndt — Fri, 22 Oct 2021 15:35:30 +0000

We’ve got a fantastic Who We Are interview for you this week! We had the chance to sit down with our Director of Design and Implementation, Dylan McLane and spoke about everything from his passion for soccer to what has made his team’s so successful at DealerOn. Don’t miss it! What team are you on? And what is your...

The post Who We Are: Dylan McLane, Director of Design and Implementation appeared first on DealerOn.

SERP Tips That Will Boost Your Dealership Traffic

Justin Robinson-Prickett — Thu, 21 Oct 2021 15:25:50 +0000

Take these three simple steps to make your SERPs work for you! Find out how your SERPs can help with your SEM strategy in this week’s blog. As anyone who has ever used a search engine will tell you, SERPs include more than just links to relevant websites. There are a wealth of SERP features, the goals of which are...

The post SERP Tips That Will Boost Your Dealership Traffic appeared first on DealerOn.

Automotive SERP Volatility

Justin Robinson-Prickett — Thu, 14 Oct 2021 18:21:47 +0000

Why is your dealership at the top of search results one week and buried on the second page the next? The answer is SERP volatility. SERP is short for Search Engine Results Page(s) and is a quick way to refer to the page of websites returned on any search query. The goal of SEO and SEM is to be as...

The post Automotive SERP Volatility appeared first on DealerOn.

Symphony Can Save You Time & Money!

DealerOn Admin — Wed, 13 Oct 2021 17:00:42 +0000

DealerOn can help you save the money and countless hours being spent on specials. Schedule your free Symphony Automation Suite demo today! Transcript Did you know that the average car dealer spends up to $50,000 a year creating and managing special offers? DealerOn can help you save the money and countless hours being spent on specials. See for yourself! Schedule...

The post Symphony Can Save You Time & Money! appeared first on DealerOn.

New Car Inventory Shortage Extended

Justin Robinson-Prickett — Fri, 08 Oct 2021 17:14:37 +0000

What’s with the lack of new car inventory? We’ve got the scoop on the ongoing shortage of new car inventory. I don’t have to tell you that there are no cars out there. You can look out the windows of your store and see the mostly-empty lots for yourself. In this space, I talked a bit about the superconductor shortage...

The post New Car Inventory Shortage Extended appeared first on DealerOn.

Building an Omnichannel Experience for Your Dealership

DealerOn Admin — Wed, 06 Oct 2021 15:31:52 +0000

Are you giving your customers the omnichannel experience they demand? Make sure you are reaching your customers wherever they are with this week’s Wednesday Workshop. Ready to take your digital advertising campaigns to the next level? Schedule a free demo and we’ll show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn, your experts in dealership...

The post Building an Omnichannel Experience for Your Dealership appeared first on DealerOn.

Website Conversion Metrics for Dealerships

Justin Robinson-Prickett — Thu, 30 Sep 2021 16:27:52 +0000

Your website’s primary purpose is to generate conversions in the form of leads. Measuring how well your site does this is an important part of optimization. Today we’re going to go over which metrics you should be looking at and what they mean for a dealership’s online presence. Conversion Rate What’s a good conversion rate? The generally accepted number is...

The post Website Conversion Metrics for Dealerships appeared first on DealerOn.

Top Five Google Ads Myths

DealerOn Admin — Wed, 29 Sep 2021 14:22:26 +0000

Google Ads can be a great tool for your dealership, but are you getting the most out of it? Not if you believe these five common myths! Ready to take your digital advertising to the next level? Schedule a free demo and we’ll show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn the experts in dealership...

The post Top Five Google Ads Myths appeared first on DealerOn.

Search Marketing Insights From Google Ad Conference

Justin Robinson-Prickett — Thu, 23 Sep 2021 14:58:57 +0000

Not long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. We collected these five SEM lessons to share with you. 1. Ad spend on e-commerce is projected to double in the next 4 years Ad spend grew 50% in 2020, and if that change stays constant, you...

The post Search Marketing Insights From Google Ad Conference appeared first on DealerOn.

DealerOn: Engineered For Your Success

DealerOn Admin — Wed, 22 Sep 2021 14:28:56 +0000

DealerOn’s class-leading uptime and smooth inventory syndication give your dealership the stability you need. Schedule your demo today so we can show you how DealerOn is engineered for your success! Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript below Does it feel like your dealership’s digital marketing is out...

The post DealerOn: Engineered For Your Success appeared first on DealerOn.

EV Charge Times: What Dealers Need to Know

Justin Robinson-Prickett — Thu, 16 Sep 2021 15:47:00 +0000

The ranges and charge times on EVs are shorthand for how good they are. But what do they mean and how to some of the most popular models stack up? EVs—that’s electric vehicles—are on a sales tear over the first quarter of the year. With technology continuing to advance and demand pushing a greater abundance of charge points out in...

The post EV Charge Times: What Dealers Need to Know appeared first on DealerOn.

The Landscape of Car Shopping Online In Today’s Market

DealerOn Admin — Wed, 15 Sep 2021 14:48:44 +0000

What are the significant ways the online car retailing landscape are changing? We walk you through the basics in this week’s Wednesday Workshop. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn, your experts in dealership digital marketing. The online retailing landscape...

The post The Landscape of Car Shopping Online In Today’s Market appeared first on DealerOn.

Where Are All the New Cars?

Justin Robinson-Prickett — Thu, 09 Sep 2021 15:50:32 +0000

Find out how the pandemic has impacted the automotive supply chain, why it was so vulnerable, and what’s being done to fix it. Have you been out to your lots lately and wondered where all your inventory is? Dealerships all over the world are asking the same question. I’ve talked about the causes a bit in the past, but a...

The post Where Are All the New Cars? appeared first on DealerOn.

Get More Out of Digital Retailing

DealerOn Admin — Wed, 08 Sep 2021 16:27:45 +0000

Digital Retail is a critical piece of your dealership’s digital experience. Make sure you’re extracting as much value as you can from your digital retail solution with this week’s Wednesday Workshop. Ready for the next evolution in digital retailing? Schedule your free APEX Digital Retailing demo today! Transcript Below Welcome back to another Wednesday Workshop from DealerOn, the experts in...

The post Get More Out of Digital Retailing appeared first on DealerOn.

The Dark Side of Vroom

Justin Robinson-Prickett — Thu, 02 Sep 2021 16:32:53 +0000

Vroom wanted to revolutionize automotive retailing, but in the process have racked up a truly harrowing number of customer complaints. The steady move to a digital model in automotive retailing got a shot in the arm courtesy of the pandemic. As shopping online for every necessity became the norm, many white collar workers found themselves with plummeting expenses. It was only natural...

The post The Dark Side of Vroom appeared first on DealerOn.

Who We Are: Javier Urbina, Product Manager

Sean Kerndt — Fri, 27 Aug 2021 18:13:34 +0000

We had a great interview with a key member of our Product Team, Javier Urbina. Javier has a key role in bringing many of DealerOn’s products to life and we were thrilled that he was able to find the time to chat with us. What team are you on and what is your role/job title? I’m a Product...

The post Who We Are: Javier Urbina, Product Manager appeared first on DealerOn.

Location Based Ads Privacy Update: What It Means For Your Dealership

Justin Robinson-Prickett — Thu, 26 Aug 2021 16:07:02 +0000

Location based ads are in the process of changing due to new privacy laws, but what does that mean for dealerships like yours? Privacy is undergoing a renaissance in the online world. Excellent news for consumers, who have overwhelmingly fed this demand, but not quite as good for advertisers. While the updates can be concerning for marketing purposes, the news...

The post Location Based Ads Privacy Update: What It Means For Your Dealership appeared first on DealerOn.

Car Shoppers Love Saving Time With Digital Retail

DealerOn Admin — Wed, 25 Aug 2021 18:11:04 +0000

Car shoppers and car dealers both agree on one thing – car buying takes too long. Digital Retailing allows the bulk of the deal to be completed online, and minimizes time spent at the dealership. Ready for digital retailing? Schedule your free APEX Digital Retailing demo today! Transcript Car shoppers and car dealers both agree on one thing – car buying...

The post Car Shoppers Love Saving Time With Digital Retail appeared first on DealerOn.

The Real Cost of 3rd Party Leads

DealerOn Admin — Wed, 18 Aug 2021 15:02:21 +0000

Find out why third-party leads are never worth the hefty price tag! Third-Party portal leads aren’t worth it, here are five reasons why you should stop paying for them today. Ready to maximize your dealership website experience? Schedule a free demo and we’ll show you how! Transcript Welcome back to another Wednesday Workshop from DealerOn. In the constant quest for...

The post The Real Cost of 3rd Party Leads appeared first on DealerOn.

Webroomers and Dealerships: What You Need to Know

Justin Robinson-Prickett — Thu, 12 Aug 2021 14:46:07 +0000

While other businesses panic about webroomers, yours is sitting pretty. Or is it? Check out these four tips on how to cater to the needs of webroomers, your most common type of customer. 86% of all consumers research a car online before setting foot inside a dealership. In other corners of retail, this is a phenomenon known as webrooming, and...

The post Webroomers and Dealerships: What You Need to Know appeared first on DealerOn.

Five Ways to Improve Your Dealership Search Rankings

DealerOn Admin — Wed, 11 Aug 2021 15:41:52 +0000

SEO is a hugely important part of your online marketing presence. In this week’s Wednesday Workshop we’re going to go over five great ways to improve your SEO. Ready to take your SEO to the next level? Schedule a free demo and we’ll show you how! Transcript Welcome back to another Wednesday Workshop from DealerOn. SEO is a hugely important...

The post Five Ways to Improve Your Dealership Search Rankings appeared first on DealerOn.

Shoppers Love Saving Time With Digital Retail

Justin Robinson-Prickett — Tue, 10 Aug 2021 14:49:08 +0000

Digital automotive retailing was long thought to be too big a hurdle for customers to clear. But with the pandemic-fueled shift to a more online culture, opinions have changed. For decades, the car buying experience was one model. Sure, there were variations, but the central theme was as constant as the tides. A customer would go to a dealership and...

The post Shoppers Love Saving Time With Digital Retail appeared first on DealerOn.

Five PPC Trends For Dealerships to Watch

Justin Robinson-Prickett — Thu, 05 Aug 2021 15:39:21 +0000

PPC, or pay-per-click advertising, is an important pillar in a complete online marketing strategy. As with everything in this sphere, PPC is constantly changing. Today, we’re going to look at the big trends this year in PPC and talk about how to position your store to take advantage. 1. Proactive analysis is king. Because the pandemic was unprecedented, the...

The post Five PPC Trends For Dealerships to Watch appeared first on DealerOn.

Who We Are: Brittany Beene, Employee Experience Advocate

Sean Kerndt — Fri, 30 Jul 2021 18:09:57 +0000

Since her first day at DealerOn Brittany Beene has been instrumental in making DealerOn a positive place to work, learn, and grow. We’re thrilled to share her Who We Are interview with you. What team are you on and what is your role/job title? I am one of our employee experience advocates on the people team. How does your team/role...

The post Who We Are: Brittany Beene, Employee Experience Advocate appeared first on DealerOn.

Google Analytics: Guide to Confusing SEO Terms

Justin Robinson-Prickett — Thu, 29 Jul 2021 15:41:34 +0000

Check out our useful guide to understanding Google Analytics! Google Analytics is one of the most useful tools you have! Get the most out of it by learning these terms. The essential utility of Google Analytics is so baked into the entire concept of SEO that it’s just assumed you can navigate it. Yet many of the terms are written...

The post Google Analytics: Guide to Confusing SEO Terms appeared first on DealerOn.

Wednesday Workshop: Intro to Technical SEO

DealerOn Admin — Wed, 28 Jul 2021 15:00:16 +0000

Technical SEO is a vital but often overlooked component of SEO. So we’re taking a dive into the (not so) basics of Technical SEO in this Wednesday Workshop. Ready to take your SEO to the next level? Schedule a free demo and let us show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn. When it...

The post Wednesday Workshop: Intro to Technical SEO appeared first on DealerOn.

Improve your customer experience with these six tips!

Justin Robinson-Prickett — Thu, 22 Jul 2021 15:48:54 +0000

For customer experience, your website is only the beginning. These six tips will help improve your customer experience. Customer experience, or CX, is an elusive concept that is nonetheless one of the most important parts of your long term success. As with most things in the modern landscape, CX begins with a slick, modern, and easy-to-use website, but it doesn’t...

The post Improve your customer experience with these six tips! appeared first on DealerOn.

Quick Tips: Google Search Console

DealerOn Admin — Wed, 21 Jul 2021 16:52:57 +0000

Watch this Quick Tips to learn more about Google Search Console and how it can help your website. Ready to take your SEO to the next level? Schedule a free demo and let us show you how! More Quick Tips From DealerOn Core Web Vitals Webroomers vs Showroomers Google Lighthouse

The post Quick Tips: Google Search Console appeared first on DealerOn.

GMB for Dealerships

Justin Robinson-Prickett — Thu, 15 Jul 2021 15:35:12 +0000

Google My Business manages to be both incredibly useful and free. Using it is one of the easiest choices you will make as a dealership. The only difficulty arises in how to use it effectively. Today, we’re going to walk you through the basic steps of setting up GMB for your dealership. Information needs to be accurate and consistent Your...

The post GMB for Dealerships appeared first on DealerOn.

Wednesday Workshop: Ways to Improve Page Speed

DealerOn Admin — Wed, 14 Jul 2021 15:32:44 +0000

These tips will get your page moving! If your page isn’t fast, it won’t be seen. Watch this Wednesday Workshop for tips on boosting your page speed. Ready to maximize your dealership website experience? Schedule a free demo and let us show you how! Transcript Below Welcome back to another Wednesday Workshop from DealerOn. Page speed is one of the...

The post Wednesday Workshop: Ways to Improve Page Speed appeared first on DealerOn.

EVs On the Horizon

Justin Robinson-Prickett — Thu, 08 Jul 2021 15:00:32 +0000

Are electric vehicles the way of the future? Electric vehicles are an exciting new market. Learn the basics of this burgeoning technology. EVs had a strong first quarter While the entire industry is in the process of rebounding, the biggest story to come out of the first quarter sales report concerns EVs. Once a niche market, EVs and hybrids are...

The post EVs On the Horizon appeared first on DealerOn.

Wednesday Workshop: Improving Your Customer Experience

DealerOn Admin — Wed, 07 Jul 2021 14:08:33 +0000

Your customer experience is important. Learn the first steps toward making it as good as you possibly can. Ready to maximize your dealership website experience? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn SEO & SEM Teamwork Marketing Channels Overview Why CAPTCHAs May Be Costing You Conversions The Importance of a...

The post Wednesday Workshop: Improving Your Customer Experience appeared first on DealerOn.

Who We Are: Carolina Cacioli, Web Design Project Lead

Sean Kerndt — Fri, 02 Jul 2021 16:30:27 +0000

We had a great chat with one of the leaders of our amazingly talented Design Team, Carolina Cacioli! We discuss what makes DealerOn’s website design so effective and much more in this week’s Who We Are. What team are you on and what is your role/job title? I am on the Design Team, where I’m a Web Designer Project Lead...

The post Who We Are: Carolina Cacioli, Web Design Project Lead appeared first on DealerOn.

Everything You Need to Know About Google FLoC

Justin Robinson-Prickett — Thu, 01 Jul 2021 15:10:29 +0000

FLoC is Google’s attempt to replace third-party cookies. What do you need to know? In an effort to protect the privacy of web users, Google has announced that Chrome will no longer support third party cookies. The solution is FLoC, a Google initiative appearing on their proprietary browser. Since 65% of all web browsing occurs on Chrome, it’s a good idea...

The post Everything You Need to Know About Google FLoC appeared first on DealerOn.

Quick Tips: Facebook Inventory Advertising

DealerOn Admin — Wed, 30 Jun 2021 14:51:24 +0000

Facebook has made some helpful updates to inventory management, we take a look at them in this week’s Quick Tips. Ready to take your digital advertising campaigns to the next level? Schedule a free demo and let us show you how! More Quick Tips From DealerOn Core Web Vitals Webroomers vs Showroomers Google Lighthouse Vanity URLs Embedd vs Uploading...

The post Quick Tips: Facebook Inventory Advertising appeared first on DealerOn.

Where Did All the Semiconductors Go?

Justin Robinson-Prickett — Thu, 24 Jun 2021 17:26:42 +0000

Semiconductors are a small thing that we need a lot of. Where are they? Car dealers are suffering supply shortage when demand is high but not for the reasons you think! Demand for new cars has begun to rebound in a big way, but automotive dealers have found themselves suffering a supply crunch. So right as customers are ready to...

The post Where Did All the Semiconductors Go? appeared first on DealerOn.

Wednesday Workshop: What Exactly is FLoC Advertising?

DealerOn Admin — Wed, 23 Jun 2021 15:28:36 +0000

Google is changing the way online advertisers target users! FLoC is Google’s attempt to ensure user privacy while maintaining the ability to target ads. Here’s everything we know so far. Ready to take your digital advertising campaigns to the next level? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn SEO & SEM...

The post Wednesday Workshop: What Exactly is FLoC Advertising? appeared first on DealerOn.

Five Takeaways From Q1 Auto Sales

Justin Robinson-Prickett — Thu, 17 Jun 2021 15:20:17 +0000

The automotive market is looking up this year, but what should we take home from the news? Kelley Blue Book has compiled the industry’s Q1 sales figures, and in stark contrast to the previous year, the news is largely good. With increasing numbers of people vaccinated, the damage wrought by the pandemic is slowly but surely being repaired. 400,000 more new...

The post Five Takeaways From Q1 Auto Sales appeared first on DealerOn.

Quick Tips: Core Web Vitals

DealerOn Admin — Wed, 16 Jun 2021 14:43:22 +0000

Ready for another Quick Tips? This week we take a look at how Google uses Core Web Vitals in page ranking. Ready to take your SEO to the next level? Schedule a free demo and let us show you how! Transcript Why are Core Web Vitals a ranking factor for Google? Core Web Vitals help measure the quality of user...

The post Quick Tips: Core Web Vitals appeared first on DealerOn.

Four Ways AI Will Change Dealer Websites

Justin Robinson-Prickett — Thu, 10 Jun 2021 14:44:35 +0000

AI is the must-have tool for the next generation of websites. What can it do for your dealership? Technology has finally advanced to the point that AI (Artificial Intelligence) is becoming a reality. While large companies are making headway using AI as a tool in their customer service, many smaller businesses are wondering if it makes sense to take the...

The post Four Ways AI Will Change Dealer Websites appeared first on DealerOn.

Wednesday Workshop: How to Improve Your Website Header

DealerOn Admin — Wed, 09 Jun 2021 14:18:42 +0000

Your website header is the introduction to your dealership. Make a good first impression with this guide. Ready to maximize your dealership website experience? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn SEO & SEM Teamwork Marketing Channels Overview Why CAPTCHAs May Be Costing You Conversions The Importance of a Vanity URL...

The post Wednesday Workshop: How to Improve Your Website Header appeared first on DealerOn.

Five SEO Myths to Stop Believing

Kelcey Drapp — Thu, 03 Jun 2021 05:00:25 +0000

These five SEO myths are about as real as Bigfoot or the Loch Ness Monster and it’s time to stop believing them. The abbreviation “SEO” was first used as early as 1997. Since then, there have been thousands of articles on multitudes of made-up theories about organic search, including the suggestion that “SEO is dead.” Many of these fallacies have...

The post Five SEO Myths to Stop Believing appeared first on DealerOn.

Wednesday Workshop: SEO and SEM Teamwork

DealerOn Admin — Wed, 02 Jun 2021 16:25:13 +0000

SEO and SEM are better together than apart. Learn why you should be doing both in this week’s Wednesday Workshop. Ready to take your SEO to the next level? Schedule a free demo and let us show you how! More Wednesday Workshop Videos From DealerOn Marketing Channels Overview Why CAPTCHAs May Be Costing You Conversions The Importance of a Vanity URL Image Optimization...

The post Wednesday Workshop: SEO and SEM Teamwork appeared first on DealerOn.

Who We Are: Darius Byrd, SEO Manager

Justin Robinson-Prickett — Fri, 28 May 2021 15:00:15 +0000

We had the pleasure of sitting down with one of the key members of our SEO Team, Darius Byrd. Darius is a SEO Manager at our Dallas location, and we had a blast discussing Search Optimization, anime, and what drives him to perform at his best. What team are you on and what is your role/job title? I am Darius Byrd, one...

The post Who We Are: Darius Byrd, SEO Manager appeared first on DealerOn.

Avoid These Five SEO Pitfalls on Your Website

Justin Robinson-Prickett — Thu, 27 May 2021 17:55:06 +0000

Google’s algorithm is constantly changing. What is vital for SEO one day might not be so the next. Currently, there are five common pitfalls, and I’m going to go over each of them and outline a few simple guidelines to keep your site from falling in. 1. Keyword cannibalization Did you know your own site can compete with itself? In...

The post Avoid These Five SEO Pitfalls on Your Website appeared first on DealerOn.

Quick Tips: Webroom vs Showroom Shoppers

DealerOn Admin — Wed, 26 May 2021 14:27:46 +0000

Do your dealership customers fit the Webroom or Showroom shopper persona? Find out by watching this week’s Quick Tips! Ready to boost your dealership’s web leads? Schedule your free demo and we’ll show you how!

The post Quick Tips: Webroom vs Showroom Shoppers appeared first on DealerOn.

Intro to Google Responsive Search Ads

Justin Robinson-Prickett — Thu, 20 May 2021 17:51:25 +0000

Learn about Google’s Responsive Search Ads! Google’s Responsive Search Ads have the potential to be your best friend in online marketing, but you have to use them right. Google has changed the way it does ads for search campaigns. In mid-February, Google debuted responsive search ads, giving advertisers a powerful new tool in online advertising. What is a Responsive Search...

The post Intro to Google Responsive Search Ads appeared first on DealerOn.

Marketing Channels Overview

DealerOn Admin — Wed, 19 May 2021 07:00:10 +0000

Which marketing channel is right for you? Today, we go over the five channels of online marketing so you can decide which are right for you. Transcript Welcome back to another Wednesday Workshop from DealerOn. Modern businesses need an online marketing strategy. Deciding which channels to use is critical. Today, we’re going to go over the pros and cons of...

The post Marketing Channels Overview appeared first on DealerOn.

Who We Are: Alyssa Adams, Director of Customer Success

Sean Kerndt — Fri, 14 May 2021 18:01:55 +0000

We were lucky to be joined by a couple of DealerOn All-Stars for this week’s Who We Are; Alyssa Adams, Director of Customer Success, and The Official Good Boy of DealerOn, Moose. What team are you on and what is your role/job title? I am part of the Customer Success Team out of Michigan. My role is the Director of...

The post Who We Are: Alyssa Adams, Director of Customer Success appeared first on DealerOn.

Life After Browser Cookies

Justin Robinson-Prickett — Thu, 13 May 2021 15:27:28 +0000

Google announced a huge change to Chrome! What does this mean for advertisers? With Google’s announcement that Chrome will no longer support third-party cookies, the landscape of advertising has changed yet again. In January of this year, Google announced a plan to phase out support for third-party cookies on Chrome over the course of two years. This makes it the...

The post Life After Browser Cookies appeared first on DealerOn.

Quick Tips: Google Lighthouse

DealerOn Admin — Wed, 12 May 2021 17:18:29 +0000

In this week’s Quick Tips we take a look at Google Lighthouse, a Chrome DevTools app used for improving the quality of web pages.

The post Quick Tips: Google Lighthouse appeared first on DealerOn.

Google Analytics: Behavior Flow Report

Justin Robinson-Prickett — Thu, 06 May 2021 19:30:04 +0000

Where is your lead-generation funnel going wrong? The Behavior Flow report knows! Google’s Behavior Flow report is an excellent tool to help you optimize your site for lead generation. The Behavior Flow Report is a Google analytics tool that can show you what parts of your site are getting the hits and what parts are being left out in the...

The post Google Analytics: Behavior Flow Report appeared first on DealerOn.

Why CAPTCHAs May Be Costing You Conversions

DealerOn Admin — Wed, 05 May 2021 14:15:25 +0000

Does your site really need a CAPTCHA challenge? Are CAPTCHAs a necessary evil or just an evil? Find out in this week’s Wednesday Workshop. Transcript Below Welcome back to another Wednesday Workshop from DealerOn. I’d be willing to bet that no one has ever gotten to the end of a form on the internet and been happy to see a...

The post Why CAPTCHAs May Be Costing You Conversions appeared first on DealerOn.

SEO in 2021 and Beyond

Justin Robinson-Prickett — Thu, 29 Apr 2021 15:06:57 +0000

SEO is less of a goal and more of an ongoing process likely to outlast us all. Search engines are constantly updating their algorithms, and it’s up to businesses to respond. Remember Google’s Core Web Vitals? I’ve talked about Google’s Core Web Vitals in this space many times before. They’re shaping up to be an important part of SEO going...

The post SEO in 2021 and Beyond appeared first on DealerOn.

Quick Tips: Vanity URLs

DealerOn Admin — Tue, 27 Apr 2021 18:13:41 +0000

Vanity URLs can be a great tool for your online presence, watch this week’s Quick Tips to find out how!

The post Quick Tips: Vanity URLs appeared first on DealerOn.

Who We Are: Courtney Mahoney, Director of Enterprise Customer Success

Sean Kerndt — Fri, 23 Apr 2021 18:20:04 +0000

We’ve got another great Who We Are for you! This week it’s DealerOn’s own Courtney Mahoney, Director of Enterprise Customer Success. We cover everything from team building to beef jerky in this special interview. What team are you on and what is your role/job title? Thank you so much for having me! I’m Courtney Mahoney, Director of Enterprise Customer Success...

The post Who We Are: Courtney Mahoney, Director of Enterprise Customer Success appeared first on DealerOn.

All About Bounce Rates

Justin Robinson-Prickett — Thu, 22 Apr 2021 16:44:17 +0000

Bounce rate remains one of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is a simple, at-a-glance metric of how engaged one’s users are. But numbers without context can be misleading, or even damaging. What’s a good Bounce Rate? Let’s say you’re looking at analytics...

The post All About Bounce Rates appeared first on DealerOn.

Enhancements to Facebook Inventory Ads

Justin Robinson-Prickett — Thu, 15 Apr 2021 15:20:26 +0000

In an effort to make Facebook a more attractive platform for car dealerships, the social network has made a few enhancements designed to address the most common complaints. 1. The Manage Inventory tab On your dealership’s page, you have a new Manage Inventory tab that makes it much easier to, well, manage your inventory (it’s well named). It’s a single...

The post Enhancements to Facebook Inventory Ads appeared first on DealerOn.

The Importance of a Vanity URL

DealerOn Admin — Wed, 14 Apr 2021 15:14:57 +0000

Have you ever copied and pasted a URL and it ended up being a long string of seemingly random numbers and letters? It’s ugly, unwieldy, and doesn’t give much of a clue to what the destination is. The solution is a vanity URL. Transcript below. Welcome back to another Wednesday Workshop from DealerOn. Have you ever copied and pasted a...

The post The Importance of a Vanity URL appeared first on DealerOn.

Goal Tracking With Google Analytics

Justin Robinson-Prickett — Thu, 08 Apr 2021 15:22:56 +0000

Google has an analytics tool called Goals that can help you measure the efficacy of your site in a way that will let you know, at a glance, if it’s doing what you need it to. I know what you’re thinking: “My site gets leads for me, and I know when that happens because then I have a lead.” You’re...

The post Goal Tracking With Google Analytics appeared first on DealerOn.

Image Optimization Tips

DealerOn Admin — Wed, 07 Apr 2021 15:05:27 +0000

Images are an often overlooked part of SEO. When there are roughly 80 million Google Image searches every day, which is nearly a quarter of all traffic on Google, that’s a problem. Today, we’re going to go over a few ways to optimize the images on your site. Ready to maximize your dealership website experience? Schedule a free demo and...

The post Image Optimization Tips appeared first on DealerOn.

Google Search Overview: 2021

Justin Robinson-Prickett — Thu, 01 Apr 2021 16:23:54 +0000

Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on...

The post Google Search Overview: 2021 appeared first on DealerOn.

Chat Bots for Dealerships

Justin Robinson-Prickett — Wed, 31 Mar 2021 15:50:21 +0000

Chat bots are not a new piece of technology, but they are finally at the point where they can do what business owners have wanted from the beginning. Today, we’re going to examine these versatile pieces of software and a few of the ways you can use them for your dealership website. Welcome back to another Wednesday Workshop from DealerOn....

The post Chat Bots for Dealerships appeared first on DealerOn.

Interview With Trisha Habucke, Digital Retail Director at Ford Motor Company

Justin Robinson-Prickett — Mon, 29 Mar 2021 15:53:40 +0000

Trisha Habucke is the Digital Retail Experience Director at Ford Motor Company. A pioneer in the digital space, Trisha led the team that developed and launched the first comprehensive shopping site for Ford, as well as was managing and funding a Digital Innovation lab that captured two Marketing Technology patents. Trisha attended Northwood University where she earned degrees in Marketing...

The post Interview With Trisha Habucke, Digital Retail Director at Ford Motor Company appeared first on DealerOn.

Tips for Optimizing Your Price Stack (Part 2)

DealerOn Admin — Wed, 24 Mar 2021 14:57:30 +0000

Last week, we went over a few ways to improve your price stack. This week, we have four more tips to ensure your price stack is designed for success. Transcript Below Welcome back to another Wednesday Workshop from DealerOn. Last week, we went over a few ways to improve your price stack. This week, we have four more tips to...

The post Tips for Optimizing Your Price Stack (Part 2) appeared first on DealerOn.

8 Ways to Determine Link Value in SEO

Justin Robinson-Prickett — Thu, 18 Mar 2021 18:22:12 +0000

Backlinks are an important part of your SEO profile. I’ve covered backlinks in this space before, but if you don’t have the time or energy to go through the archives, here’s the short version. Backlinks, which are links on other websites to yours, are one of the factors search engines use when determining your site’s ranking in a relevant search....

The post 8 Ways to Determine Link Value in SEO appeared first on DealerOn.

Embedded vs Uploading Videos: Which is Better for Search Engines?

DealerOn Admin — Wed, 17 Mar 2021 19:44:52 +0000

DealerOn Quick Tips are bite-size videos of Dealership Search Marketing news and advice. We cover everything automotive digital storefronts, search optimization, and display advertising. Embedded vs Uploading Videos: Which is Better for Search Engines? DealerOn Quick Tips are bite-size videos of Dealership Search Marketing news and advice. We cover everything automotive digital storefronts, search optimization, and display advertising. Follow us...

The post Embedded vs Uploading Videos: Which is Better for Search Engines? appeared first on DealerOn.

Women Who Changed the Automotive Industry

Justin Robinson-Prickett — Thu, 11 Mar 2021 18:06:06 +0000

Over the years, many remarkable women have shaped the automotive industry. In honor of Women’s History Month, we’ve decided to profile ten of these amazing women and their contributions to the industry. Bertha Benz invents road trips and brake pads If Bertha’s last name sounds familiar, it should. She was married to Karl Benz. Yes, that Karl Benz. In an...

The post Women Who Changed the Automotive Industry appeared first on DealerOn.

Optimizing Your Price Stack (Part 1)

DealerOn Admin — Wed, 10 Mar 2021 18:08:45 +0000

When making the decision to buy a car, the price is often the most important part of a customer’s decision-making process. That means that the price stack should be a priority when designing your search results and vehicle details pages. Today we’re going over four ways you can optimize your price stack to give your customers the best experience. Welcome...

The post Optimizing Your Price Stack (Part 1) appeared first on DealerOn.

Google My Business Analytics Updates

Justin Robinson-Prickett — Thu, 04 Mar 2021 17:35:24 +0000

Last month, Google My Business debuted a new way to track your performance on the platform. We’re going to go over them in detail so you know exactly how these changes affect you. First and foremost, the insights have moved. If you’ve logged onto your GMB account lately, you’ve probably received a message to that effect. Clicking on “See new profile...

The post Google My Business Analytics Updates appeared first on DealerOn.

Black Pioneers in the Automotive Industry

Justin Robinson-Prickett — Thu, 25 Feb 2021 17:39:33 +0000

Many of the innovations in the automotive industry were contributed by members of the Black community. In honor of Black History Month, we’ve compiled a list of some of the top Black pioneers in automotive history. One of America’s greatest strengths is the diversity of our population. With talents and experiences from all over the world to draw from, there’s...

The post Black Pioneers in the Automotive Industry appeared first on DealerOn.

Get the Most Out of Your Homepage (Part 2)

DealerOn Admin — Wed, 24 Feb 2021 16:03:14 +0000

If you want your business to thrive, you need your website to be its best. Today, we’re going to go over a few tips on how to use certain design elements effectively and ensure that your site is gathering leads and looking great at the same time. Transcript Welcome back to another Wednesday Workshop from DealerOn. If you want your...

The post Get the Most Out of Your Homepage (Part 2) appeared first on DealerOn.

Who We Are: Jayna Freeman, Director of Customer Support

Sean Kerndt — Tue, 23 Feb 2021 17:59:23 +0000

We sat down with our Director of Customer Support to discuss her philosophy on delivering quality dealership support, travelling around the world, and superpowers. What team are you on and what is your role/job title? My name is Jayna Freeman and I’m the Director of Customer Support for DealerOn. I oversee the Customer Support, Enterprise, Data Support, and Training teams....

The post Who We Are: Jayna Freeman, Director of Customer Support appeared first on DealerOn.

Night of the Zombie Cars

Justin Robinson-Prickett — Thu, 18 Feb 2021 17:30:13 +0000

When an OEM discontinues a model, that doesn’t mean that all extant examples instantly vanish as though snapped out of existence by Thanos. Dealerships will sell off the vehicles they have, producing the bizarre effect of sales figures for cars that don’t technically exist anymore. Here are five models that are gone but still purchased last year by satisfied customers and collectors. 2016 Dodge Dart...

The post Night of the Zombie Cars appeared first on DealerOn.

Get the Most Out of Your Homepage (Part 1)

DealerOn Admin — Wed, 17 Feb 2021 17:04:38 +0000

DealerOn’s innovative and effective designs include four basic options, and today, we’re going to go over the pros and cons of each so you can make the decision that’s right for your dealership. Welcome back to another Wednesday Workshop from DealerOn. When it comes to the design of your homepage you want to put the very best foot forward. The...

The post Get the Most Out of Your Homepage (Part 1) appeared first on DealerOn.

Get the Most Out of Your Homepage, Part 2

Justin Robinson-Prickett — Thu, 11 Feb 2021 17:27:13 +0000

We’re going over homepage blocks, things to consider when designing the mobile version of your site, and of course the best way to work with DealerOn to get the website you need. What’s a Homepage Block? A homepage “block” is a container for web content. It can contain any number of things, including but not limited to a widget such...

The post Get the Most Out of Your Homepage, Part 2 appeared first on DealerOn.

What is Display Advertising?

DealerOn Admin — Wed, 10 Feb 2021 15:35:28 +0000

This week, we’re talking about display ads and answering any questions you might have on how to get the most effective ones for your dealership. Transcript: Welcome back to another Wednesday Workshop from DealerOn. Display advertising has been around almost as long as the concept of making money on the internet. Initially taking the form of banner ads, display advertising...

The post What is Display Advertising? appeared first on DealerOn.

Dealership Trends to Watch in 2021

Justin Robinson-Prickett — Thu, 04 Feb 2021 13:01:59 +0000

2020 was an unprecedented year, and by the looks of it, 2021 is shaping up to be another one. Here are some things to keep an eye on as you guide your dealership through the troubled waters of the upcoming year. What is the Economy Doing? Sales through 2020 were bad, but they finished upwards of the most dire predictions....

The post Dealership Trends to Watch in 2021 appeared first on DealerOn.

4 Ways to Get Customer Testimonials

DealerOn Admin — Wed, 03 Feb 2021 14:55:54 +0000

Customer reviews can be some of the most effective advertising your brand can get. Of course, there’s one big problem with them: unlike your other advertising, you have very little control over your customer reviews. When you get them, who leaves them, and what they say. But today we’re going to go over a few ways you can exercise what...

The post 4 Ways to Get Customer Testimonials appeared first on DealerOn.

Get the Most Out of Your Homepage

Justin Robinson-Prickett — Thu, 28 Jan 2021 15:39:01 +0000

You only get one chance to make a first impression with your dealership website. Let’s explore how to get the most out of your homepage. The Internet is a big place. It can be scary, it can be offensive, and it can be weird. But it can also be the best way to connect with a customer base that might...

The post Get the Most Out of Your Homepage appeared first on DealerOn.

Client or Server Side? How Your Website Should Render

DealerOn — Wed, 27 Jan 2021 15:01:34 +0000

Every industry has a series of questions that are almost guaranteed to provoke arguments among professionals. Web design is no different. We’re going to weigh in on one of the central debates of web design: what’s better, client side or server side rendering? Client or Server Side? How Your Website Should Render Transcript: Welcome back to another Wednesday Workshop from...

The post Client or Server Side? How Your Website Should Render appeared first on DealerOn.

10 Takeaways From the 2020 Local Customer Review Survey

Justin Robinson-Prickett — Thu, 21 Jan 2021 14:44:53 +0000

The Local Customer Review Survey of 2020 has a wealth of information. We’ve gleaned 10 things for you to keep in mind. For the past decade, the Local Customer Review Survey has sought to illuminate the ways in which customers use online reviews to choose which businesses to patronize. While any information gleaned from 2020, this most unusual of years,...

The post 10 Takeaways From the 2020 Local Customer Review Survey appeared first on DealerOn.

4 Ways to Build Brand Awareness With Social Media

DealerOn — Wed, 20 Jan 2021 14:37:59 +0000

Are you using your dealership social media presence effectively? This week’s Wednesday Workshop has tips to make sure that you are! Transcript: Welcome back to another Wednesday Workshop from DealerOn. Social media can be one of the most cost-efficient ways to promote your dealership. The challenge is knowing how to effectively use these platforms to be noticed in an increasingly cluttered field. Today, we’re...

The post 4 Ways to Build Brand Awareness With Social Media appeared first on DealerOn.

Emotional Intelligence in Online Sales

Justin Robinson-Prickett — Thu, 14 Jan 2021 15:23:31 +0000

Understanding emotional intelligence is critical to developing lasting relationships with your customers. This week, we discuss how emotional intelligence can be effectively integrated into your online marketing efforts. Emotional Intelligence in Online Sales At its root, the internet is a paradox. It connects the world, but in so doing it misses some crucial parts of the human experience. Social media...

The post Emotional Intelligence in Online Sales appeared first on DealerOn.

Five Traffic Violation Firsts

Justin Robinson-Prickett — Thu, 07 Jan 2021 16:53:01 +0000

For almost as long as cars have existed, so have laws to govern them. In some cases longer, but we’ll get there. Today, I’m counting down five of the earliest scofflaws to ever get themselves in legal hot water over something they did behind the wheel. 1. Reverend C.H. North gets the first parking ticket in 1935 Just because he was a...

The post Five Traffic Violation Firsts appeared first on DealerOn.

Find Out What the CPRA Means For Your Website Today!

DealerOn — Wed, 06 Jan 2021 19:33:49 +0000

California internet privacy laws have you scratching your head? Our own Tina Cuatto breaks down what it means for you and your dealership website in our this week’s Wednesday Workshop.

The post Find Out What the CPRA Means For Your Website Today! appeared first on DealerOn.

2020: Year in Review

Justin Robinson-Prickett — Thu, 31 Dec 2020 15:44:30 +0000

2020 was a challenging year for so many reasons, but while we’re all happy to have it in the rearview mirror there were a lot of reason for celebration as well. DealerOn is proud of the way we rose to meet those challenges with and on behalf of our dealership partners. Every member of the DealerOn family from our dedicated Support team to our innovative Engineers have been laser-focused on ensuring the success...

The post 2020: Year in Review appeared first on DealerOn.

Market Check-In

Justin Robinson-Prickett — Wed, 30 Dec 2020 15:56:08 +0000

The market has been chaotic since the pandemic started. This week, we break down some of the indicators to see where it might be going. Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. With the pandemic still effecting markets in unpredictable ways, it’s never a bad idea to check in and...

The post Market Check-In appeared first on DealerOn.

Happy Holidays From DealerOn

Ali Amirrezvani — Wed, 23 Dec 2020 18:07:41 +0000

Well, it’s been a year for the books hasn’t it? It seems like every day brings new and unexpected challenges. DealerOn is proud to face these challenges head on with our dealership partners. Everyone from our fantastic Support Team to our brilliant Engineers are all-in on ensuring the success of our dealers; from expanded coverage hours to Digital Retailing and...

The post Happy Holidays From DealerOn appeared first on DealerOn.

4 Ways COVID is Changing Programmatic Advertising

Justin Robinson-Prickett — Thu, 17 Dec 2020 15:52:08 +0000

Programmatic advertising is a fast-growing sector in the industry for good reason: Why buy and sell ad inventory in real time when you can make a computer do it? And despite my original, Terminator-based objections to the process, it’s apparently completely safe and efficient. And as with everything else, programmatic advertising isn’t immune to the changes the pandemic has wrought...

The post 4 Ways COVID is Changing Programmatic Advertising appeared first on DealerOn.

Most Important SEO Updates in 2020 Part 2

Kelcey Drapp — Wed, 16 Dec 2020 16:10:55 +0000

Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. Last week, in part 1 of this series, we talked about four of the biggest changes to SEO in 2020. Today we’re going to discuss 4 more. If you haven’t watched last week’s video, you might want to check it out now. Don’t...

The post Most Important SEO Updates in 2020 Part 2 appeared first on DealerOn.

The Fastest Production Car… Ever

Justin Robinson-Prickett — Thu, 10 Dec 2020 17:04:22 +0000

On October 10, the SSC Tuatara supercar set the land speed record for a production car. On a stretch of road between Las Vegas and Pahrump, as ideal a place as exists for such an undertaking, the Tuatara ran two trials, the first at 301mph and the second at 331mph. This was then averaged for the official record speed of...

The post The Fastest Production Car… Ever appeared first on DealerOn.

Most Important SEO Updates in 2020 Part 1

Kelcey Drapp — Wed, 09 Dec 2020 15:27:45 +0000

Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. As search engines continue to refine exactly what they look for, SEO is an ever-changing landscape. Today, in part one of this series, we’re going to talk about four of biggest changes to SEO in 2020. Next week, we’ll be back with part...

The post Most Important SEO Updates in 2020 Part 1 appeared first on DealerOn.

The Art of the Gimmick: 5 Things You Should Consider Before Using One to Market Your Business

Justin Robinson-Prickett — Thu, 03 Dec 2020 15:12:36 +0000

Designing a gimmick for your dealership can be a great way to drive sales. But is it the right choice for you? For better or for worse, The Karate Kid is one of Gen X’s defining movies. When it received a revival two years ago, I was skeptical, despite spending a portion of my youth absolutely convinced in the efficacy...

The post The Art of the Gimmick: 5 Things You Should Consider Before Using One to Market Your Business appeared first on DealerOn.

5 Ways Emotional Intelligence Can Help Your Sales

Justin Robinson-Prickett — Thu, 19 Nov 2020 16:23:11 +0000

Purchasing a car is consistently rated as one of the most stressful and unpleasant experiences by consumers. It goes without saying that you want to change this perception. Never fret, employing a bit of emotional intelligence will go a long way. “Emotional intelligence” is a term getting thrown around with increasing regularity in business circles. It’s a general term for...

The post 5 Ways Emotional Intelligence Can Help Your Sales appeared first on DealerOn.

Traffic is Down but Accidents are Up

Justin Robinson-Prickett — Thu, 12 Nov 2020 16:01:19 +0000

I hate to be the bearer of bad news, especially now. But there’s a troubling trend that needs a little more attention so we can all get it under control. Somewhat counterintuitively, while the pandemic has reduced traffic on roads, traffic accidents, especially fatal ones, have increased to an alarming degree. This phenomenon isn’t isolated to one corner of the...

The post Traffic is Down but Accidents are Up appeared first on DealerOn.

Top 10 Horror Cars

Justin Robinson-Prickett — Thu, 29 Oct 2020 14:53:55 +0000

It’s October, so let’s get spooky. But how spooky can cars really be? These ten cars from horror movies, books, and TV shows aimed to find out. As always, the rankings are entirely mine and done with all the deliberation of a chimpanzee determining which part of the termite mound he’s going to stab. Feel free to chime in with...

The post Top 10 Horror Cars appeared first on DealerOn.

Optimizing Your Landing Pages

DealerOn Admin — Wed, 28 Oct 2020 14:48:09 +0000

Are your landing pages optimized for conversion? Watch this week’s Wednesday Workshop video to see how your pages rank!

The post Optimizing Your Landing Pages appeared first on DealerOn.

A New Market that Might Just Save Your Dealership

Justin Robinson-Prickett — Thu, 22 Oct 2020 14:56:17 +0000

The pandemic has done and continues to do untold damage across all sectors of the economy. Automotive retailing, with its focus on in-person deals, has been among the hardest hit. In this space I’ve talked about success stories, those dealerships that have managed to adapt to the demands of the pandemic, and somehow thrive. Now, I want to talk about...

The post A New Market that Might Just Save Your Dealership appeared first on DealerOn.

What Is Google’s Core Web Vitals Checking On?

DealerOn Admin — Wed, 21 Oct 2020 13:39:43 +0000

Google Web Core Vitals is a great new tool, but to use it effectively you need to know what metrics it’s measuring. We walk you through its basic functionality so you can get the most out of it.

The post What Is Google’s Core Web Vitals Checking On? appeared first on DealerOn.

Adapting Your Sales Methods to the New Normal

Justin Robinson-Prickett — Thu, 15 Oct 2020 20:09:56 +0000

When the pandemic crashed into our lives last March, the prognosis in the automotive retailing industry was apocalyptic. Selling cars has been almost perversely different from every other retailing experience in the modern age: haggling is the norm, deals are done face to face and sealed with a handshake, and cars are almost never purchased without a test drive. ...

The post Adapting Your Sales Methods to the New Normal appeared first on DealerOn.

Independent Website Analysis Can Be Misleading

DealerOn Admin — Wed, 14 Oct 2020 15:01:53 +0000

Independent website analysis looks like it provides concrete answers to questions about your site. A number of factors make this information misleading at best.

The post Independent Website Analysis Can Be Misleading appeared first on DealerOn.

The Bronco and the Wagoneer are Back!

Justin Robinson-Prickett — Thu, 08 Oct 2020 15:01:12 +0000

More than any other consumer good, our cars are an expression of our identities. That’s why, when a discontinued model rises Lazarus-like from the grave, it’s news. Both Ford and Fiat Chrysler are bringing back two famous SUVs that were last seen in the ‘90s, trying to recapture their past glory. Both companies have revealed the direction they’re going, but...

The post The Bronco and the Wagoneer are Back! appeared first on DealerOn.

Helping Your Inventory Sell Itself

DealerOn Admin — Wed, 07 Oct 2020 13:04:27 +0000

With showrooms closed, dealers need new ways to connect customers with merchandise. This week’s Wednesday Workshop has solutions!

The post Helping Your Inventory Sell Itself appeared first on DealerOn.

The Miniature Car with a Potentially Huge Impact

Justin Robinson-Prickett — Thu, 01 Oct 2020 14:11:28 +0000

The Citroën Ami looks like something out of an early ‘70s sci-fi movie, a tiny motorized box that transports our protagonist from one side of a futuristic city to meet with the supercomputer that runs their civilization. Released in the spring to the European market, the Ami is a shade below eight feet long, seats two, and gets around with...

The post The Miniature Car with a Potentially Huge Impact appeared first on DealerOn.

Meet our Director of OEM Project Management, Jim Robertson

DealerOn Admin — Wed, 30 Sep 2020 13:24:22 +0000

DealerOn is the sum of its parts and without our amazing employees and their stories we wouldn’t be who we are. Meet Jim, our Director of OEM Project Management.

The post Meet our Director of OEM Project Management, Jim Robertson appeared first on DealerOn.

The Future of Online Merchandising

Justin Robinson-Prickett — Thu, 24 Sep 2020 12:44:29 +0000

When customers’ transportation needs and income take a nosedive at the same time, you don’t need to be a marketing guru to know it’s not good news for car dealerships. I’m not here to pile on more gloom and doom. On the contrary; while the market is not in the best shape, the news isn’t universally bad. So keep in...

The post The Future of Online Merchandising appeared first on DealerOn.

Adapting Your Sales Methods to the New Normal

DealerOn Admin — Wed, 23 Sep 2020 16:02:31 +0000

The recession and the pandemic have hit dealerships hard, but one store has managed not just to survive, but thrive.

The post Adapting Your Sales Methods to the New Normal appeared first on DealerOn.

The Market is Changing, But Not How You Think

Justin Robinson-Prickett — Thu, 17 Sep 2020 16:25:42 +0000

When the pandemic first landed on us in late March, we all knew it would have an effect on the automotive retailing industry. Prognostications were everywhere, and they were uniformly bleak. As with most things, the truth ended up being far more complex and unexpected. Social distancing has turned dealerships into ghost towns. The initial thought was that this, combined...

The post The Market is Changing, But Not How You Think appeared first on DealerOn.

How Far Will You Go for a Deal?

Justin Robinson-Prickett — Thu, 10 Sep 2020 13:30:29 +0000

When you leave the house to buy groceries, chances are you’re picking the closest market. You might go to the next-closest if you need something specific and the place nearest to you tends to run out of things. You’re not going any farther than that. While groceries are a significant part of any household’s budget, they’re on a different scale...

The post How Far Will You Go for a Deal? appeared first on DealerOn.

Not Driving Your Car? Here’s How to Keep It Working

Justin Robinson-Prickett — Thu, 03 Sep 2020 13:56:23 +0000

Due to the continuing pandemic, your car is probably seeing a lot less use. You might not have started it in weeks, maybe even months depending on where you live. Problem is, cars are designed to be used, and leaving them to gather dust can permanently damage the complex machinery that makes them function. If you plan on an extended...

The post Not Driving Your Car? Here’s How to Keep It Working appeared first on DealerOn.

Google Guaranteed

DealerOn Admin — Wed, 02 Sep 2020 16:42:12 +0000

The new Google Guaranteed program is a subscription service that allows businesses to add a new badge to their search results. But is it worth the price tag?

The post Google Guaranteed appeared first on DealerOn.

4 Ways Independent Website Analysis Can End Up Misleading You

Justin Robinson-Prickett — Thu, 27 Aug 2020 12:29:08 +0000

In the quest to get the best website possible, we often turn to independent website analysts. While these companies will provide you with an audit of your site and a grade for how it performs on specific criteria, it’s less helpful than it seems. This information, devoid of context, can mislead as often as it informs, leaving you with a...

The post 4 Ways Independent Website Analysis Can End Up Misleading You appeared first on DealerOn.

Google’s Rich Results Tool

DealerOn Admin — Wed, 26 Aug 2020 13:42:22 +0000

Not sure what kind of structured data is in your website’s code? Google’s Rich Results Tool is out of beta and ready to tell you. Learn how to leverage this information to give your site the edge it needs.

The post Google’s Rich Results Tool appeared first on DealerOn.

10 Strangest Cars Ever Made

Justin Robinson-Prickett — Thu, 20 Aug 2020 14:12:02 +0000

Cars have been an integral part of our lives for long enough that we know what’s more or less normal looking and what’s not. Sometimes, in the pursuit of a specific design goal, the cars get really weird. Today, for a little fun, I’m going to count down my personal picks for the ten strangest cars ever built. Some of...

The post 10 Strangest Cars Ever Made appeared first on DealerOn.

Save Time & Money with Symphony Specials

DealerOn Admin — Wed, 19 Aug 2020 13:44:43 +0000

Save time and money with symphony specials, it will be your best investment this year.

The post Save Time & Money with Symphony Specials appeared first on DealerOn.

Improve Your Homepage in 4 Steps

Justin Robinson-Prickett — Thu, 13 Aug 2020 17:41:46 +0000

The Internet is a big place. It can be scary, it can be offensive, and it can be weird. But it can also be the best way to connect with a customer base that might never even know you exist. The key is your homepage. There are four easy steps you can take to make your homepage sing. 1. Introduce...

The post Improve Your Homepage in 4 Steps appeared first on DealerOn.

Responding to Reviews (The Right Way)

Kelcey Drapp — Thu, 06 Aug 2020 12:34:41 +0000

When auditing the web presence of a business for Local Search signals, one of the things I always look at is reviews on major platforms; such as Google My Business, Facebook, and Yelp. Reviews can tell a lot about a business; such as the reputation and public perception the business holds, and how they handle complaints or conflicts with customers....

The post Responding to Reviews (The Right Way) appeared first on DealerOn.

Start Your Happily Ever After With APEX Digital Retailing

DealerOn Admin — Wed, 05 Aug 2020 12:14:23 +0000

Start your happily ever after with APEX Digital Retailing by DealerOn. APEX allows car shoppers to quickly and easily customize payments to meet their specific needs, all while delivering your dealership high quality leads. Learn More!

The post Start Your Happily Ever After With APEX Digital Retailing appeared first on DealerOn.

The Story of Japan’s Dekotora Culture

Justin Robinson-Prickett — Tue, 28 Jul 2020 19:31:44 +0000

Peek into Dekotora, the wonderful world of Japan’s wildest truck customization subculture! Customization has been a part of car culture from the beginning. Sometimes, it’s a matter of function, seen in the invention of stock car racing when bootleggers built souped-up hot rods to outrun the cops. Sometimes, it’s out of the simple joy of creating a one-of-a-kind vehicle that...

The post The Story of Japan’s Dekotora Culture appeared first on DealerOn.

Realities of End to End Digital Retailing

DealerOn Admin — Tue, 28 Jul 2020 17:46:29 +0000

Have a no-nonsense look at the future of digital retailing for car dealerships. Is an end-to-end experience what the customer even wants?

The post Realities of End to End Digital Retailing appeared first on DealerOn.

5 Things Other Businesses Can Teach You About Coupons

Justin Robinson-Prickett — Thu, 23 Jul 2020 11:45:54 +0000

The first coupon of the modern era appeared in 1887 for Coca-Cola. Personally, I believe the concept of the discount was invented shortly after the idea of commerce, when one Babylonian shopkeeper offered “Free Fatted Calf Tuesdays,” but I can’t prove it. The point is, the humble coupon has been an important part of any business’s success for at least...

The post 5 Things Other Businesses Can Teach You About Coupons appeared first on DealerOn.

Why Soft Credit Pulls Can Be Misleading

DealerOn Admin — Wed, 22 Jul 2020 12:41:13 +0000

Many of your customers will come through your doors with a soft credit pull in hand. This can cause a number of problems when you initiate a hard credit pull during a sale.

The post Why Soft Credit Pulls Can Be Misleading appeared first on DealerOn.

Google Releases Rich Results Tool

Justin Robinson-Prickett — Wed, 15 Jul 2020 22:19:41 +0000

Rejoice, websites of the world. Google’s new Rich Results Tool has been released from beta, meaning it is available for use by the public. That’s amazing news, but what is it exactly? Google’s Rich Results Tool allows you to test your website’s structured data and determines if you can utilize some of the more interesting and helpful features in Google’s...

The post Google Releases Rich Results Tool appeared first on DealerOn.

Digital Retailing Made Easy

DealerOn Admin — Tue, 14 Jul 2020 21:25:07 +0000

APEX, a new technology from DealerOn, revolutionizes the car buying experience for both dealers and customers by making the experience not only easy, but intuitive! APEX allows the customer to browse your entire lot from the convenience of their computer or mobile device and design a payment plan for their vehicle of choice. The result is the most complete and...

The post Digital Retailing Made Easy appeared first on DealerOn.

7 Ways To Get The Right Keywords

Justin Robinson-Prickett — Thu, 09 Jul 2020 13:00:03 +0000

In the continual quest to sharpen one’s SEO to a razor-like edge, there is perhaps no whetstone quite as important as keywords. After all, when someone opens up Google to make a search, they type in words. Obvious, I know, but sometimes it pays to step back and look at things in such a way as to take nothing for...

The post 7 Ways To Get The Right Keywords appeared first on DealerOn.

Going Touchless in the Pandemic

Justin Robinson-Prickett — Wed, 08 Jul 2020 12:51:58 +0000

Switching your service department to a touchless model is the right decision during the pandemic. This video will give you a few tips that will protect your customers and your business.

The post Going Touchless in the Pandemic appeared first on DealerOn.

5 Tips To Help With Yelp

Justin Robinson-Prickett — Thu, 02 Jul 2020 13:13:54 +0000

Yelp is no business’s favorite website, but in the modern online landscape, it’s impossible to avoid. So you really have two choices: be mad about it, or take some action to make Yelp as friendly as possible for your dealership. I can’t offer any perfect rule that will turn Yelp into your new bestie, but there are a few things...

The post 5 Tips To Help With Yelp appeared first on DealerOn.

How Headings Help SEO

Justin Robinson-Prickett — Wed, 01 Jul 2020 12:49:20 +0000

Learn all about headings and how they help your SEO in this week’s Wednesday Workshop! Video Transcript: Welcome back to another Wednesday Workshop from DealerOn! Your website is your virtual storefront in the biggest marketplace in human history. It’s important for it to look its best. Today, I’m going to walk you through how headings can help your website look...

The post How Headings Help SEO appeared first on DealerOn.

Boost Phone Calls With One Simple Mobile Trick

Justin Robinson-Prickett — Thu, 25 Jun 2020 13:53:02 +0000

Today’s blog will help supercharge your mobile site’s lead-gathering potential with a single small addition. Ever leave the grocery store with something you didn’t intend to buy? Maybe you ignored hundreds of years of wisdom and went shopping while hungry and now you’re carting home a family-sized bag of Mac and cheese (whether it was intended for a family or...

The post Boost Phone Calls With One Simple Mobile Trick appeared first on DealerOn.

A Picture Is Worth 1,000 Test Drives

DealerOn Admin — Wed, 24 Jun 2020 15:50:19 +0000

Your inventory is ready for its close up! This week’s Wednesday Workshop will run down some simple tips to showcase the best sides of your inventory. Video Transcript: Welcome back to another Wednesday Workshop from DealerOn. We hope you are staying safe and healthy. Every business faces a unique set of difficulties brought on by the pandemic. For dealerships, this...

The post A Picture Is Worth 1,000 Test Drives appeared first on DealerOn.

The Cannonball Run Record Has Been Shattered

Justin Robinson-Prickett — Wed, 17 Jun 2020 15:55:46 +0000

The Cannonball Run, an illegal street race immortalized in a pair of Burt Reynolds comedies from the early ’80s, has kept track of finishing times since its inception in 1971. During the present lockdown, the record has been absolutely demolished. While the COVID pandemic has changed life in a number of terrible ways, and right now we all need some...

The post The Cannonball Run Record Has Been Shattered appeared first on DealerOn.

Shifting Your Marketing to Demand Capture

Justin Robinson-Prickett — Thu, 11 Jun 2020 15:10:34 +0000

It’s time to change how you think about marketing. Shifting to a Demand Capture model is the best way to stretch your dollar and position yourself for the eventual recovery. We go over what that means and how you can start today. Though it’s far from the worst potential outcome of COVID-19, the virus has raised some difficult questions when...

The post Shifting Your Marketing to Demand Capture appeared first on DealerOn.

To Snippet or Not to Snippet

DealerOn Admin — Wed, 10 Jun 2020 12:53:21 +0000

Rich Snippets are a new tool in the kit of web developers, but how useful are they really? This week’s Wednesday Workshop gives a rundown on the basics and will help you determine if you need them or not.

The post To Snippet or Not to Snippet appeared first on DealerOn.

Make The Right First Impression With These Landing Page Tips

Justin Robinson-Prickett — Thu, 28 May 2020 15:49:47 +0000

People love making snap judgments. It saves us time. That’s why the old saying “you never get a second chance to make a first impression” is so true. Humans take one look at someone or something and make an immediate decision whether or not to invest any more time or money into it. When it comes to the increasingly important...

The post Make The Right First Impression With These Landing Page Tips appeared first on DealerOn.

Growing Your Social Media Following

DealerOn Admin — Wed, 27 May 2020 12:31:06 +0000

With revenues down across the board, it’s a good time to discuss the one thing that doesn’t cost you a dime: social media. Your various social media accounts are entirely free, and now is a great time to work on growing your following. Video Transcript: Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. ...

The post Growing Your Social Media Following appeared first on DealerOn.

SEO in the Time of Covid-19 Update

DealerOn Admin — Tue, 26 May 2020 19:16:35 +0000

It’s been two months since COVID-19 put an unexpected pause to our daily lives. Sheltering at home has produced a corresponding increase in online activity, but how does that translate to SEO? In the past two months, our team has been trying to determine just that, by monitoring the impacts to organic traffic volume, search behavior, and make/model pageviews. COVID-19...

The post SEO in the Time of Covid-19 Update appeared first on DealerOn.

5 Ways Your Dealership Can Support Your Community During COVID-19

Kelcey Drapp — Thu, 21 May 2020 14:19:18 +0000

We’re all in this together! Your dealership is a pillar of the community, with resources that can be invaluable for helping the less fortunate in this time of crisis. These five tips are a wonderful place to start, showing your friends and neighbors that they can count on you and your dealership. It’s no secret that COVID-19 has caused a...

The post 5 Ways Your Dealership Can Support Your Community During COVID-19 appeared first on DealerOn.

Building Your Brand in Troubled Times

DealerOn Admin — Wed, 20 May 2020 12:49:44 +0000

Learn the most effective ways to shepherd your brand through the current crisis with these three tips! Video Transcript: Welcome back to another Wednesday Workshop from DealerOn. We hope this video finds you well. As the nation weathers the pandemic, and the likely economic downturn to follow, it’s difficult to know what to do with your business. Today, we’re going...

The post Building Your Brand in Troubled Times appeared first on DealerOn.

Everything You Wanted to Know About Sponsoring a Team But Were Afraid to Ask

Justin Robinson-Prickett — Thu, 14 May 2020 13:57:47 +0000

You’ve seen the plaques up at many a local business. On each one is a picture. The sun is bright, the grass is green, and two rows of kids, decked out in identical uniforms, smile for the camera. A simple black letterboard displays their team name. The plaque says something like “The Junior Eagles, Proudly Sponsored by” and then the...

The post Everything You Wanted to Know About Sponsoring a Team But Were Afraid to Ask appeared first on DealerOn.

4 Bad Link Outreach Practices to Avoid

Kelcey Drapp — Wed, 13 May 2020 11:25:44 +0000

Maximize your SEO with these four link-building tips!

The post 4 Bad Link Outreach Practices to Avoid appeared first on DealerOn.

5 Things to Optimize on Your Website While You’re Safe at Home

Justin Robinson-Prickett — Thu, 07 May 2020 13:51:24 +0000

When the world feels out of control, one of the best things you can do is pick a problem you can solve. You get the satisfaction of having fixed something and the utility of whatever it was you fixed. While you’re responsibly staying at home, it’s a good time to look at your website and make certain it’s humming along...

The post 5 Things to Optimize on Your Website While You’re Safe at Home appeared first on DealerOn.

Testing Your Site’s Speed

DealerOn Admin — Wed, 06 May 2020 13:00:46 +0000

Learn how to make sure your site is up to speed! Video Transcript Welcome back to another Wednesday Workshop from DealerOn. We hope you are staying safe and healthy. As many of us are either quarantined or sheltering in place, we’re turning to the internet to keep us from climbing the walls. This puts additional strain on our nation’s...

The post Testing Your Site’s Speed appeared first on DealerOn.

Adapting Your Service Department During Social Distancing

Justin Robinson-Prickett — Thu, 30 Apr 2020 14:09:03 +0000

Your service department has always been vital to your bottom line. Now, with the necessary social distancing measures we’re undertaking to combat the spread of the coronavirus, it can save your dealership. Your service department is considered an essential service in almost every state, so it’s the one part of your dealership that will remain open and earning for you....

The post Adapting Your Service Department During Social Distancing appeared first on DealerOn.

Where to Spend Your Marketing Budget Now

DealerOn Admin — Wed, 29 Apr 2020 13:32:10 +0000

The post Where to Spend Your Marketing Budget Now appeared first on DealerOn.

The Psychology of Why You Need Monthly Payments

Justin Robinson-Prickett — Thu, 23 Apr 2020 12:41:08 +0000

Money is such an important part of life that we often don’t think about it beyond, “It’d be nice to have more.” The truth is that money effects our minds in profound ways that are only beginning to be understood. You, as a car dealer, make a living on the third-most expensive thing a person is going to purchase in...

The post The Psychology of Why You Need Monthly Payments appeared first on DealerOn.

Introducing Symphony

DealerOn Admin — Wed, 22 Apr 2020 12:36:52 +0000

In today’s market, specials are a critical part of your dealership’s success, yet most dealers are understaffed and stretched thin. With DealerOn’s new release, Symphony automates all of your specials and specials landing pages direct from OEM incentives and rebates. Keep everything up to date automatically and never lift a finger again!

The post Introducing Symphony appeared first on DealerOn.

5 Ingredients of a Tasty Offer

Justin Robinson-Prickett — Thu, 16 Apr 2020 13:00:31 +0000

Want an offer that appeals to your customers? We’ve got just the recipe! Special offers are one of the most important tools any dealership has when it comes to moving metal. The downside is the creating offers that will speak to your customers often isn’t quick and easy. When you are struggling to keep your head above water in these...

The post 5 Ingredients of a Tasty Offer appeared first on DealerOn.

Engage Your Customers From Their Homes With APEX From DealerOn

DealerOn Admin — Wed, 15 Apr 2020 12:50:35 +0000

With website traffic at it’s apex during this time of COVID-19 there is no better time to take advantage of APEX – DealerOn’s answer to digital retailing. Video Transcript Hello! Today I’m introducing a new product from DealerOn called APEX. APEX is our answer to Digital Retailing. Equipped with everything from stackable rebates to TradePending’s trade-in tool it has everything your customers need to...

The post Engage Your Customers From Their Homes With APEX From DealerOn appeared first on DealerOn.

3 Ways Cost Transparency Helps Your Dealership

Justin Robinson-Prickett — Thu, 09 Apr 2020 13:01:43 +0000

With an unprecedented number of shoppers visiting your online showroom from the comfort of their homes, competition has never been more stiff. Transparency around pricing is one of the best ways to gain customers. Pretend you’re a customer. You’re stuck at home, unable to make the trip to your local dealership whose doors are closed amidst the COVID-19 crisis. You...

The post 3 Ways Cost Transparency Helps Your Dealership appeared first on DealerOn.

Establishing North Star Metrics

Aurko Chatterjee — Wed, 08 Apr 2020 12:31:05 +0000

Video Transcript Welcome back to another Wednesday Workshop from DealerOn. Online Marketing for dealers has always been measured in absolute terms and metrics like – “what’s my Cost Per Click?” or “What’s my cost per VDP View”? Vendors have always focused on the flavor of the day or the trendiest metric from the latest conference. Today I’ll be talking to...

The post Establishing North Star Metrics appeared first on DealerOn.

The Next Wave of COVID-19 Assistance From DealerOn and our Partners

Ali Amirrezvani — Fri, 03 Apr 2020 22:13:39 +0000

To our valued Partners: The COVID-19 outbreak has brought unprecedented challenges and business uncertainty for our dealers across the country, and we wanted to reach out to each of you to lend our support. Ever since we started DealerOn 15 years ago our goal has been to be more than just a vendor – to be a true partner...

The post The Next Wave of COVID-19 Assistance From DealerOn and our Partners appeared first on DealerOn.

How has COVID-19 impacted Google My Business?

Kelcey Drapp — Thu, 02 Apr 2020 12:11:24 +0000

Over the last couple of years, we’ve shared a lot of Google My Business updates with you in our Wednesday Workshop videos; everything from your listing becoming your new home page, to other GMB adaptations you must make to stay competitive. Now, during this time of great commercial uncertainty, it is more essential than ever to make sure you’re monitoring...

The post How has COVID-19 impacted Google My Business? appeared first on DealerOn.

Why Your Customers Need Monthly Payments More Than Ever

Justin Robinson-Prickett — Thu, 26 Mar 2020 15:20:21 +0000

A car is the second largest purchase most people make in their lifetime. Regardless of the particulars, whether it’s pre-owned or fresh off the assembly line, whether it’s bought or leased, a car will be expensive. Even if a customer gets the most modestly priced vehicle for their lifestyle, they’re going to be paying a significant sum. How much they...

The post Why Your Customers Need Monthly Payments More Than Ever appeared first on DealerOn.

SEO in the Time of Covid-19

DealerOn Admin — Fri, 20 Mar 2020 00:37:18 +0000

Over the last few weeks we have seen Covid-19 go from a minor concern to a major obstacle in our daily lives. During this same time DealerOn as a company has taken every precaution in order to keep our employees 100% healthy and our workflow 100% operational. This includes starting our work from home initiative last week and proactively stress-testing...

The post SEO in the Time of Covid-19 appeared first on DealerOn.

FREE Digital Retailing for ALL Customers until June 30th

Ali Amirrezvani — Mon, 16 Mar 2020 14:04:17 +0000

As Americans are struggling with the uncertainty surrounding the ongoing global threat posed by COVID-19 we want to do our part to help each and every one of our partners through this trying time. While we have already begun to see a decline in sales (per DMS data) in many markets, traffic over the last several weeks to dealership websites...

The post FREE Digital Retailing for ALL Customers until June 30th appeared first on DealerOn.

5 Reasons Specials Are Effective

Justin Robinson-Prickett — Thu, 12 Mar 2020 12:56:57 +0000

Learn more about how special offers help you move cars, and how you can use them more effectively. 5 Reasons Specials Are Effective Specials are a hugely important part of retail, but many car dealers find themselves reluctant to use them. There’s the concern of the razor-thin profit margin most new vehicles provide. There’s also the time and energy involved...

The post 5 Reasons Specials Are Effective appeared first on DealerOn.

How to Identify Bot Traffic in Google Analytics

Kelcey Drapp — Wed, 11 Mar 2020 13:00:23 +0000

Video Transcript Welcome back to another Wednesday Workshop from DealerOn! Have you ever noticed traffic sources in Google Analytics that don’t seem like they should be coming to your website? This kind of unknown traffic comes automated program known as a bot. Simply put, bot traffic is any online traffic that is not produced by a human, and this type...

The post How to Identify Bot Traffic in Google Analytics appeared first on DealerOn.

7 Tips for Link Building Success

Justin Robinson-Prickett — Thu, 05 Mar 2020 13:00:58 +0000

When determining where your page ends up on search results, the one thing Google takes into account more than any other factor are links. Not your links, but the links from other sites to yours (known as “backlinks,” because they link back to you). Getting a lot of these backlinks is a process known as link building, and it’s one...

The post 7 Tips for Link Building Success appeared first on DealerOn.

What Happens if You Stop SEO?

Kelcey Drapp — Wed, 04 Mar 2020 14:54:17 +0000

Video Transcript: Welcome back to another Wednesday Workshop from DealerOn! SEO has great longevity. It is not uncommon for businesses to stop and start SEO; whether they are changing providers or going in a new direction. Unlike some other digital marketing tactics, the benefits of SEO can last longer than you might think. So this begs the question…why do I...

The post What Happens if You Stop SEO? appeared first on DealerOn.

Image Carousels Cost Conversions

Justin Robinson-Prickett — Thu, 27 Feb 2020 13:00:35 +0000

There’s an old joke that a camel is a horse designed by committee. With its gangly legs, the face that’s somehow both goofy and smug, and of course the famous hump, you can see why. The joke gets to the core of a truism that has been at the heart of design philosophy from the beginning. That idea is, put...

The post Image Carousels Cost Conversions appeared first on DealerOn.

What Exactly is Keyword Cannibalization?

Kelcey Drapp — Wed, 26 Feb 2020 13:00:54 +0000

Find out what keyword cannibalization is, how to identify it on your site, and best of all, a strategy to get things back on track! Video Transcript Welcome back to another Wednesday Workshop from DealerOn! By now, you probably know that having the correct keywords in your content is important for good SEO; but we want to emphasize the word...

The post What Exactly is Keyword Cannibalization? appeared first on DealerOn.

Is Voice Search the Future of SEO?

DealerOn Admin — Thu, 20 Feb 2020 13:00:13 +0000

Voice Search is Here: What you and your dealership need to know. Every January I’m asked what the future of SEO will be. Some years the answers are simple. In the late 2000’s it was responsive web design, in 2013 it was contextual search with Hummingbird, and last year it was mobile-first indexing. The years between big changes the answer...

The post Is Voice Search the Future of SEO? appeared first on DealerOn.

BEACON ROI

DealerOn Admin — Wed, 19 Feb 2020 13:00:40 +0000

How to sell more vehicles your customers love with BEACON ROI. Video Transcript Hi and welcome back to another edition of Wednesday Workshop from DealerOn. A few weeks ago, I introduced our new Reporting suite, BEACON, and today I’d like to focus on one of its key companion features – BEACON ROI. BEACON ROI is a tool for you to...

The post BEACON ROI appeared first on DealerOn.

Impact of a Custom-Written Landing MRP

Justin Robinson-Prickett — Thu, 13 Feb 2020 13:00:06 +0000

We walk around every day with a computer that has access to the bulk of all human knowledge in our pockets. Is it any shock that people want to use it? 95% of consumers research a vehicle purchase online before ever setting foot inside a dealership, and the only thing shocking about that figure is how low it is. Imagine...

The post Impact of a Custom-Written Landing MRP appeared first on DealerOn.

DealerOn is Heading to NADA 2020!

Michael DeVito — Wed, 12 Feb 2020 13:00:32 +0000

We’re headed to Vegas for NADA! Be sure sure to check out our 2 can’t miss speakers this weekend and when you’re done, stop by booth 246C to see all the latest and greatest DealerOn has to offer. We can’t wait to see you there!

The post DealerOn is Heading to NADA 2020! appeared first on DealerOn.

5 Ways to Make Google My Business Work for You

Justin Robinson-Prickett — Thu, 06 Feb 2020 13:00:46 +0000

The internet is the single most important public sphere in the 21st Century, and Google is how most of us navigate it. Google has leaned in to their position as the yellow pages of the future and has provided businesses with a vital tool to help customers find them. Google My Business is a free initiative from the company that...

The post 5 Ways to Make Google My Business Work for You appeared first on DealerOn.

Getting Rid of Fake Reviews

Kelcey Drapp — Wed, 05 Feb 2020 13:00:52 +0000

What do you do if you get a fake review? Video Transcript Welcome back to another Wednesday Workshop from DealerOn! “Reviews drive almost immediate conversions”, so they’re pretty important for your business’ success. No one likes to get negative Google My Business reviews; but there’s no bigger headache than receiving a FAKE negative review. This week we are going...

The post Getting Rid of Fake Reviews appeared first on DealerOn.

9 Ways To Maximize Your Social Media Footprint

Justin Robinson-Prickett — Thu, 30 Jan 2020 13:00:44 +0000

When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter. They’re ubiquitous, they’re intrusive, and they’re completely free. But...

The post 9 Ways To Maximize Your Social Media Footprint appeared first on DealerOn.

Introducing BEACON Reporting

DealerOn Admin — Wed, 29 Jan 2020 16:39:08 +0000

Guiding your dealership’s path to profitability and performance in 2020, DealerOn is proud to announce the latest addition to our platform, BEACON. In this weeks Wednesday Workshop, we’ll scratch the surface on this innovative new reporting suite available to all DealerOn customers! Transcript of video Hi everyone, I’m Tina and today I’m proud to introduce DealerOn’s new reporting platform...

The post Introducing BEACON Reporting appeared first on DealerOn.

Web Forms Aren’t Dead – Here’s Why

Michael DeVito — Thu, 23 Jan 2020 13:00:22 +0000

You may have heard “no one uses forms anymore” or worse yet the proclamation that “web forms are dead”. Contrary to those industry talking heads who are slinging the latest greatest shiny, web forms are not only VERY much alive and kicking, but also remain one of the most cost effective and tried and true ways to generate leads for...

The post Web Forms Aren’t Dead – Here’s Why appeared first on DealerOn.

Can Website Security Affect SEO?

Kelcey Drapp — Wed, 22 Jan 2020 15:06:31 +0000

Is your website’s security affecting your SEO? Find out how to ensure your site is secure in this week’s Wednesday Workshop! Video Transcript Welcome back to another Wednesday Workshop from DealerOn! As we’ve discussed before, there are over 200 ranking factors that can impact how well your site ranks in search results. Some of these factors are big and obvious,...

The post Can Website Security Affect SEO? appeared first on DealerOn.

Responsive VS Adaptive

DealerOn Admin — Thu, 16 Jan 2020 14:00:00 +0000

What’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier about their digital marketing efforts. In this article, we’ll discuss the pros and cons of these two popular website building techniques. Both are viable if implemented well, but responsive’s pros are steadily growing in number. Adaptive...

The post Responsive VS Adaptive appeared first on DealerOn.

What is Crawl Budget?

Kelcey Drapp — Wed, 15 Jan 2020 14:00:04 +0000

Learn what a crawl budget is and how can you increase the rate at which pages are crawled in this week’s Wednesday Workshop. Video Transcript There are a lot of confusing concepts in SEO, especially when it comes to how the search algorithm evaluates your website. One of the more confusing technical SEO elements is crawl budget. As there are...

The post What is Crawl Budget? appeared first on DealerOn.

When It Comes to the Internet, Speed Kills

Justin Robinson-Prickett — Thu, 09 Jan 2020 13:00:43 +0000

Not speed, exactly, but lack thereof. Let’s cast our minds back to the dark days when the Internet was just getting started. In that halcyon time, it wasn’t unusual to wait long minutes for a single image to load. If you wanted to watch a video, you might as well notify your next of kin. These days, we’re living in...

The post When It Comes to the Internet, Speed Kills appeared first on DealerOn.

5 Ways To Recession-Proof Your Website

Justin Robinson-Prickett — Thu, 02 Jan 2020 13:30:58 +0000

5 Ways to Recession-Proof Your Dealership If someone tells you they can see the future, they’re probably looking to put one over on you. It doesn’t matter who you are, all you can do is hope for the best while preparing for the worst. On that latter point, more than one indicator is hinting that we’re heading for a recession...

The post 5 Ways To Recession-Proof Your Website appeared first on DealerOn.

How will SEO change in 2020?

Kelcey Drapp — Wed, 18 Dec 2019 13:00:01 +0000

The decade is almost over, and with each new year has come many changes. In her final Wednesday Workshop video of 2019, Kelcey discusses some big changes coming our way for SEO in 2020. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! This will be our last Wednesday Workshop of the year, so you know we have to...

The post How will SEO change in 2020? appeared first on DealerOn.

ADA Compliance – How accessible is your website?

DealerOn Admin — Wed, 11 Dec 2019 17:17:25 +0000

The Americans with Disabilities Act, otherwise known as ADA requires that places of public accommodation are fully accessible. Your website is no exception. There is a lot of gray area in the law as it stands today, but it hasn’t stopped the huge increase in lawsuits over the last year with websites that don’t meet these standards. This has been...

The post ADA Compliance – How accessible is your website? appeared first on DealerOn.

How Users Interact with Search Results

Kelcey Drapp — Wed, 04 Dec 2019 13:00:51 +0000

Have you ever thought about how users interact with the search results page? It is not as simple as one might think! Check out this week’s video, so you can have a better understanding of search visibility. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! You know that having things like SEO and SEM in your digital marketing tool...

The post How Users Interact with Search Results appeared first on DealerOn.

How are SEO and SEM different?

Kelcey Drapp — Wed, 20 Nov 2019 13:00:07 +0000

One of the biggest misconceptions in the realm of digital marketing is the difference between SEO and SEM. This week, we discuss three key differences between these two very important online business practices. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! There are a lot of acronyms in the digital marketing landscape. Between APIs, CTRs, NAPs and SERPs,...

The post How are SEO and SEM different? appeared first on DealerOn.

7 tips to keep you off of the SEO naughty list this holiday season

Kelcey Drapp — Wed, 13 Nov 2019 13:00:30 +0000

Make sure you’ve completed your Seasonal SEO Checklist before you go walking in a winter wonderland! In this week’s video, Kelcey shares some important tips and reminders to keep you off of the SEO naughty list this year. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! The winter holidays are fast approaching and it’s always such an exciting...

The post 7 tips to keep you off of the SEO naughty list this holiday season appeared first on DealerOn.

Disowning the Disavow Tool

Kelcey Drapp — Wed, 30 Oct 2019 15:50:09 +0000

In this week’s Wednesday Workshop, Kelcey shares why it’s time to stop using the disavow tool in Google Search Console so liberally. Using this tool incorrectly can come with some pretty negative consequences. Watch now or read on to find out why you should disown the disavow tool. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! Have you...

The post Disowning the Disavow Tool appeared first on DealerOn.

What you really need to know about the H1 tag

Kelcey Drapp — Wed, 23 Oct 2019 13:00:31 +0000

There are a lot of things that go into optimizing an H1 tag on a web page. Have you ever stopped to consider whether or not this onpage element even matters? In this week’s video, we will discuss just what exactly an H1 tag is, and what you need to know about it. VIDEO TRANSCRIPT Welcome back to another Wednesday...

The post What you really need to know about the H1 tag appeared first on DealerOn.

Who changed my Google My Business listing?

Kelcey Drapp — Wed, 02 Oct 2019 13:00:59 +0000

Kelcey will be away from the office for a couple of weeks as she embarks on her honeymoon in Thailand; but not to worry! She has given us a few tasty tidbits of SEO knowledge to chew on in her absence. Have you ever dealt with a change in your Google My Business listing that you are certain you didn’t...

The post Who changed my Google My Business listing? appeared first on DealerOn.

Is rank tracking by zip code an effective way to measure Local SEO success?

Kelcey Drapp — Wed, 18 Sep 2019 13:00:21 +0000

If you’re measuring the effectiveness of your SEO campaigns via rank tracking by zip code, you’re not alone; but doing this will not help you see accurate results. In this week’s video, we break down why this is the case, and what a good measure of success looks like. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. ...

The post Is rank tracking by zip code an effective way to measure Local SEO success? appeared first on DealerOn.

4 Ways to Optimize your Website for Voice Search

Kelcey Drapp — Wed, 11 Sep 2019 20:55:42 +0000

The use of voice search is only becoming more and more prevalent. Do you know if you’re optimizing for it? In this week’s video, we’ll discuss how to improve your website for both voice search and traditional search methods. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. In case you missed it, mobile traffic has taken the lead over...

The post 4 Ways to Optimize your Website for Voice Search appeared first on DealerOn.

Understanding Factors that Affect Click Through Rate

Kelcey Drapp — Wed, 04 Sep 2019 13:00:39 +0000

Do you understand what click through rate is, and how it is affected? In this week’s video, we dive into some recent studies and tests that help us understand how to achieve a better CTR; and thus, improved organic search visibility. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! In past workshops, we’ve discussed that there are over...

The post Understanding Factors that Affect Click Through Rate appeared first on DealerOn.

Can pages blocked by robots.txt still rank?

Kelcey Drapp — Wed, 28 Aug 2019 13:00:27 +0000

Isn’t it crazy when pages that should be blocked by robots.txt end up in search results anyway? During this week’s Wednesday Workshop, we break down just how and why this happens. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Last month, during our video on Technical SEO, we discussed that Google will no longer support robots.txt files that...

The post Can pages blocked by robots.txt still rank? appeared first on DealerOn.

DD27 Wrap-Up: Do Citations Still Matter?

Kelcey Drapp — Wed, 21 Aug 2019 15:00:45 +0000

Our team is finishing up another great Digital Dealer conference. Before heading back to the office, we’re posing the question: do citations still matter? Find out on this week’s video. VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. Our team is in Las Vegas today, wrapping up another great Digital Dealer Conference. We’ve had a blast meeting all of...

The post DD27 Wrap-Up: Do Citations Still Matter? appeared first on DealerOn.

Will We See You at Digital Dealer 27?

Kelcey Drapp — Wed, 14 Aug 2019 16:15:43 +0000

Members of all teams will be attending Digital Dealer 27 in Las Vegas. We hope to see you there. Come by to meet us and learn how we can help your business. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. We wanted to let you know that we will be attending Digital Dealer 27 in Las Vegas next...

The post Will We See You at Digital Dealer 27? appeared first on DealerOn.

FAQ for Local SEO

Kelcey Drapp — Wed, 07 Aug 2019 21:36:47 +0000

Believe it or not, many clients ask many of the same questions. We’re always happy to answer any quandaries our dealers may pose; but today, we’re covering some FAQs to help everyone have a better understanding of Local SEO. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Throughout the course of a week, there are certain questions our...

The post FAQ for Local SEO appeared first on DealerOn.

Taking the Pain out of Asking for Google Reviews

Kelcey Drapp — Wed, 31 Jul 2019 16:20:00 +0000

Asking for Google reviews can be a total pain; but it is essential to good SEO strategy. This week, we cover how to get these coveted GMB reviews in a less painful way. VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. By now, you probably know that your review score is important for Local SEO; but sometimes, it can...

The post Taking the Pain out of Asking for Google Reviews appeared first on DealerOn.

Codes Decoded: A guide for HTTP Status Codes

Kelcey Drapp — Wed, 24 Jul 2019 20:32:48 +0000

There are dozens of status codes that a page on a website can display to its users; but what the heck is a status code anyway? This week, we dive into the specifics of HTTP status codes and how they matter for SEO. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Have you ever tried to go to...

The post Codes Decoded: A guide for HTTP Status Codes appeared first on DealerOn.

Crash Course in Technical SEO for 2019

Kelcey Drapp — Wed, 17 Jul 2019 23:03:28 +0000

Technical SEO definitely isn’t easy, and it often befuddles us; but it’s just as important as the more creative elements of optimization for search engines. Check out this video, so you can “get techy with it” in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. When trying to get the most out of SEO for your site,...

The post Crash Course in Technical SEO for 2019 appeared first on DealerOn.

Christmas in July with Google My Business

Kelcey Drapp — Wed, 10 Jul 2019 22:35:01 +0000

Google has gifted us with some pretty cool updates this year, almost like it’s Christmas! Plus, Christmas has come a second time this year; gifting us with six GMB updates to improve your organic presence. VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. Christmas has come twice this year; and this time, it’s Christmas in July! Just when we...

The post Christmas in July with Google My Business appeared first on DealerOn.

Happy Independence Day from DealerOn

Kelcey Drapp — Wed, 03 Jul 2019 19:20:15 +0000

Welcome to the latest Wednesday Workshop. In honor of Independence Day, the DealerOn Offices will be closed on July 4th. Make sure you update your Google My Business hours to reflect any changes to your operations this holiday! VIDEO TRANSCRIPT Welcome to another Wednesday Workshop from DealerOn. We’ve been on a brief hiatus from filming regular videos over the last...

The post Happy Independence Day from DealerOn appeared first on DealerOn.

Have you heard about these recent Google updates?

Kelcey Drapp — Wed, 29 May 2019 14:35:57 +0000

In this week’s Wednesday Workshop, Kelcey shares the details about a few recent Google updates. Watch and find out what’s different on the mobile search front. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re bringing you up-to-speed on the latest Google news. If you’ve performed a Google search on your smartphone recently, you may have...

The post Have you heard about these recent Google updates? appeared first on DealerOn.

Will Google start charging for local search?

Greg Gifford — Wed, 22 May 2019 19:41:18 +0000

In this week’s Wednesday Workshop, we break down Google’s recent survey about paid features in Google My Business and what it might signal for the future. See what’s cool, what’s not that special, and what’s absolutely mind-blowing – watch it now! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. We’ve got a crazy bit of news for you...

The post Will Google start charging for local search? appeared first on DealerOn.

Google Q&A is now auto-suggesting answers!

Greg Gifford — Wed, 01 May 2019 21:36:31 +0000

In this week’s video, we’re sharing breaking news about Google My Business Q&A! On mobile browsers, if a user starts typing in a question in the GMB Questions & Answers section, Google will auto-suggest answers! Check out the video for all the details and a quick video demonstration: VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week...

The post Google Q&A is now auto-suggesting answers! appeared first on DealerOn.

Your primary GMB category carries more weight

Greg Gifford — Wed, 24 Apr 2019 14:19:26 +0000

In this week’s video, we share another important tip about Google My Business category choices. While you’ve got multiple category fields available, your primary category is the most important. Google’s algorithm gives much more weight to your primary category, which helps you to show up better in searches related to that category. Watch the video for all the details… (if...

The post Your primary GMB category carries more weight appeared first on DealerOn.

The secret to recovering filtered Yelp reviews

Greg Gifford — Wed, 20 Mar 2019 15:00:09 +0000

Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating. VIDEO...

The post The secret to recovering filtered Yelp reviews appeared first on DealerOn.

SEO is an investment… Don’t give up too soon!

Greg Gifford — Wed, 13 Mar 2019 15:00:40 +0000

In this week’s Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated… when actually, SEO in an investment in the future. SEO isn’t about big gains and winning tomorrow, it’s about incremental gains that help you dominate in the future. VIDEO TRANSCRIPT Welcome back...

The post SEO is an investment… Don’t give up too soon! appeared first on DealerOn.

Which categories should you choose in GMB?

Greg Gifford — Wed, 06 Mar 2019 15:00:25 +0000

In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories. VIDEO TRANSCRIPT Welcome back to another Wednesday...

The post Which categories should you choose in GMB? appeared first on DealerOn.

Are you missing out on hot leads from your GMB listing?

Greg Gifford — Wed, 27 Feb 2019 15:00:14 +0000

In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to...

The post Are you missing out on hot leads from your GMB listing? appeared first on DealerOn.

Do you have magical customer service?

Greg Gifford — Wed, 20 Feb 2019 22:54:01 +0000

In this week’s Wednesday Workshop, I share some insight from my recent trip to Disneyland. The entire Disney park experience is magical, and they’ve carefully crafted the customer experience to help wow every guest at the park. From scientific testing of trash can placement to careful training on how to interact with guests, they’ve built an amazing example of customer...

The post Do you have magical customer service? appeared first on DealerOn.

The 10 best SEO-themed Valentine’s Day cards

Greg Gifford — Wed, 13 Feb 2019 22:12:27 +0000

In this week’s Wednesday Workshop video, we share the 10 best SEO-themed Valentine’s Day cards. After scouring the internet and paring down the choices to the top ten, we ended up with a list of pretty funny cards. Check them out and let us know what you think in the comments below! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

The post The 10 best SEO-themed Valentine’s Day cards appeared first on DealerOn.

Search Valet | Master Your Site’s Search Tool

Nathaniel Osgood — Fri, 08 Feb 2019 15:23:26 +0000

Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a...

The post Search Valet | Master Your Site’s Search Tool appeared first on DealerOn.

NADA 2019 Mean Tweets

Greg Gifford — Wed, 30 Jan 2019 21:39:20 +0000

In this week’s Wednesday Workshop video, we’re continuing our most time-honored tradition… It’s the 2019 edition of NADA mean tweets! WE got several vendors and dealers to read mean tweets that people had written about them, and as always, it’s hilarious.

The post NADA 2019 Mean Tweets appeared first on DealerOn.

4 Google Ranking Factors You Probably Aren’t Aware Of

Kelcey Drapp — Thu, 24 Jan 2019 21:47:48 +0000

There are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, experimenting with various elements of optimization is how we learn more about how sites best perform in search. Most of us are very aware of some of the biggest factors, including: keyword...

The post 4 Google Ranking Factors You Probably Aren’t Aware Of appeared first on DealerOn.

Come see us at NADA 2019!

Greg Gifford — Wed, 23 Jan 2019 21:10:01 +0000

In this week’s Wednesday Workshop, we share all the exciting details about what we have planned at NADA 2019 in San Francisco this weekend. If you’re going out to the conference, make sure you watch this week’s video and then stop by the booth to chat with us! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s...

The post Come see us at NADA 2019! appeared first on DealerOn.

Why you need a blog, and why it matters for SEO

Greg Gifford — Wed, 16 Jan 2019 14:49:51 +0000

In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it...

The post Why you need a blog, and why it matters for SEO appeared first on DealerOn.

Why GMB is your New Home Page

Greg Gifford — Fri, 11 Jan 2019 14:40:33 +0000

It’s time to break out of bad habits and change the way you think about SEO. People aren’t using Google the same way they used to, and Google is changing as well. Far too many dealers and marketers equate adding lots of pages to a website to SEO. One of the most common questions dealers ask me is “how many...

The post Why GMB is your New Home Page appeared first on DealerOn.

Greg’s Local SEO Presentation from the Kain Automotive conference

Greg Gifford — Wed, 09 Jan 2019 21:49:08 +0000

In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.

The post Greg’s Local SEO Presentation from the Kain Automotive conference appeared first on DealerOn.

Automotive SEO predictions for 2019

Greg Gifford — Wed, 02 Jan 2019 21:41:11 +0000

In our first Wednesday Workshop video of the new year, I share my predictions for Automotive SEO in 2019. Google has made a lot of changes recently, and I’ll walk you through where I think things are going this year. If you’re curious about what’s important for your dealership’s digital marketing plan in 2019, watch and learn! VIDEO TRANSCRIPT Welcome...

The post Automotive SEO predictions for 2019 appeared first on DealerOn.

The most popular videos of 2018

Greg Gifford — Wed, 26 Dec 2018 15:00:53 +0000

It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order: 10. Pay attention to Google Q&A 9. 5 tips for optimizing...

The post The most popular videos of 2018 appeared first on DealerOn.

A warning about website graders

Greg Gifford — Wed, 19 Dec 2018 15:33:48 +0000

In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t...

The post A warning about website graders appeared first on DealerOn.

Do You YouTube?

Justin Robinson-Prickett — Tue, 18 Dec 2018 14:48:09 +0000

Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership. According to David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, the average...

The post Do You YouTube? appeared first on DealerOn.

The 2018 Local Search Ranking Factors

Greg Gifford — Wed, 12 Dec 2018 17:15:13 +0000

In this week’s Wednesday Workshop, we share the highlights of the recently released Local Search Ranking Factors study for 2018. Find out which signals have changed since last year’s study, what experts are spending more time on this year, and what you need to pay attention to in 2019. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This...

The post The 2018 Local Search Ranking Factors appeared first on DealerOn.

Building the Best Mobile Landing Pages

Michael DeVito — Thu, 06 Dec 2018 19:39:35 +0000

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits all approach. Your mobile traffic isn’t equivalent to your desktop-traffic making it important to optimize for each...

The post Building the Best Mobile Landing Pages appeared first on DealerOn.

Were you hit by the recent review spam attack?

Greg Gifford — Wed, 05 Dec 2018 14:30:07 +0000

In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the...

The post Were you hit by the recent review spam attack? appeared first on DealerOn.

What Kind of Content is Good Content?

Darius Byrd — Thu, 29 Nov 2018 15:11:01 +0000

A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*” — and all of them use the exact same text. That’s not going to help your customers,...

The post What Kind of Content is Good Content? appeared first on DealerOn.

Dealer Edition: How to Prep for the Holiday Season

Aurko Chatterjee — Fri, 16 Nov 2018 22:17:46 +0000

You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your...

The post Dealer Edition: How to Prep for the Holiday Season appeared first on DealerOn.

Happy Halloween (and an update to Google Posts)

Greg Gifford — Wed, 31 Oct 2018 19:01:28 +0000

In this week’s video, a few costumed SEO team members joined us to wish everyone a happy Halloween… But we’re also sharing an exciting update to Google Posts that was released last week on Android phones! VIDEO TRANSCRIPT Welcome back to another spooky edition of the Wednesday Workshop from DealerOn. First and foremost, we want to wish everyone a very...

The post Happy Halloween (and an update to Google Posts) appeared first on DealerOn.

Google Analytics 101: Segments

Mike Somerville — Tue, 30 Oct 2018 22:06:11 +0000

Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks,...

The post Google Analytics 101: Segments appeared first on DealerOn.

Google has moved where Google Posts appear!

Greg Gifford — Wed, 10 Oct 2018 18:59:31 +0000

In this week’s Wednesday Workshop video, we share all the details about Google’s recent decision to move Google Posts lower in the Knowledge Panel. Learn what’s changed and how it will affect your dealership. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn. This week we’ve got some sad news…Once again Google has made a change that a lot...

The post Google has moved where Google Posts appear! appeared first on DealerOn.

Catch DealerOn at a local event this fall!

Greg Gifford — Wed, 03 Oct 2018 16:52:14 +0000

Fall conference season is in full swing, and DealerOn is out on the road! In this week’s Wednesday Workshop video, we’re sharing a list of all the events we’re attending over the next few months… If there’s one near you, come check out all the amazing digital marketing tips we’ll be sharing to help your dealership rock in 2019! VIDEO...

The post Catch DealerOn at a local event this fall! appeared first on DealerOn.

SEO Through the Years: How the Importance of Backlinks Has Changed

Kelcey Drapp — Mon, 01 Oct 2018 15:22:25 +0000

Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and how their impact has changed over time can help you build a better...

The post SEO Through the Years: How the Importance of Backlinks Has Changed appeared first on DealerOn.

How do you optimize your blog posts?

Greg Gifford — Wed, 26 Sep 2018 13:40:41 +0000

Blogs are no longer a luxury add-on, they’re an absolute necessity for every dealership. We get tons of questions from dealers who want to know how to optimize their blog posts, so this week we’re here to help! Watch this week’s Wednesday Workshop video to learn how to use the Yoast SEO plugin to do your own SEO on your...

The post How do you optimize your blog posts? appeared first on DealerOn.

Should you worry about Google’s recent update?

Greg Gifford — Wed, 19 Sep 2018 13:40:31 +0000

In early August, Google rolled out a major algorithm update and many sites saw huge fluctuations in visibility and website traffic. Now that the dust has settled and experts have had time to analyze what’s changed, we’re here with a Wednesday Workshop video to explain the update. Watch and learn what Google changed and how it affects your dealership –...

The post Should you worry about Google’s recent update? appeared first on DealerOn.

Icon Responsibly

Mike Somerville — Wed, 12 Sep 2018 17:23:33 +0000

When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a message. Websites sometimes use icons instead of text because the goal...

The post Icon Responsibly appeared first on DealerOn.

It’s important to keep your team motivated and happy

Greg Gifford — Wed, 12 Sep 2018 14:58:10 +0000

In this week’s Wednesday Workshop, we talk about the fact that success isn’t only about digital marketing. Your staff is a key component… If your team is educated, motivated, and happy, you’ll be more successful. In the spirit of happy, motivated team members, we also share some highlights of DealerOn’s first ever SEOlympics, a team-building event held in the Dallas...

The post It’s important to keep your team motivated and happy appeared first on DealerOn.

Facebook Gets Rid of Reviews and Changes to Recommendations

Greg Gifford — Fri, 07 Sep 2018 18:41:56 +0000

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler...

The post Facebook Gets Rid of Reviews and Changes to Recommendations appeared first on DealerOn.

Are you responding to reviews the right way?

Greg Gifford — Wed, 05 Sep 2018 16:20:00 +0000

In this week’s Wednesday Workshop, we talk about responding to bad reviews. Most dealers (and many reputation management providers) post the same generic response to every negative review… and that’s the worst thing your dealership can do! It’s important to let customers know that you’re responding to the actual review – it shows that you care about your customers. Watch...

The post Are you responding to reviews the right way? appeared first on DealerOn.

Google’s Latest Ad Updates

Aurko Chatterjee — Thu, 30 Aug 2018 21:20:03 +0000

In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership should begin leveraging IMMEDIATELY. If you haven’t linked Google Ads and Google My...

The post Google’s Latest Ad Updates appeared first on DealerOn.

Facebook reviews have changed!

Greg Gifford — Wed, 29 Aug 2018 21:06:51 +0000

In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re talking...

The post Facebook reviews have changed! appeared first on DealerOn.

Pods vs. Banners

Mike Somerville — Wed, 22 Aug 2018 17:20:51 +0000

The curiosity is killing you, we know. What’s the verdict, pods or banners? Well, before we say it’s time to lean towards pods, let’s explain why. What are pods? Pods are simply larger scale images or hyperlinks that define user flow into a few designated areas on a website. This creates tactical conversion path creation. Pods tend to create the...

The post Pods vs. Banners appeared first on DealerOn.

How do you know if you need Local SEO?

Greg Gifford — Wed, 22 Aug 2018 14:38:23 +0000

We know that Local SEO applies to car dealers, but we know lots of marketers and business owners from other verticals watch our videos as well. In this week’s Wednesday Workshop video, we share a simple test that will show you if you need Local SEO or not – watch and learn! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

The post How do you know if you need Local SEO? appeared first on DealerOn.

How to use a call tracking number in your Google My Business listing

Greg Gifford — Wed, 15 Aug 2018 15:52:39 +0000

For years, it was always a bad idea to put a tracking number in your Google listing because it screwed up your NAP (name, address, phone) consistency signal for Google’s algorithm. Finally, Google changed things and now it’s perfectly OK to use a tracking number in Google My Business. In this week’s Wednesday Workshop video, we walk you through the...

The post How to use a call tracking number in your Google My Business listing appeared first on DealerOn.

How to Handle Negative Reviews

Greg Gifford — Thu, 09 Aug 2018 14:06:10 +0000

Damage Control: How to Handle Negative Reviews Reviews aren’t just a way 88% of users decide if a business is trustworthy or not, but they also have a pretty big impact on your local SEO. So, this means you should probably give those review sites some attention, and take the time to ask for reviews from your customers and start...

The post How to Handle Negative Reviews appeared first on DealerOn.

Google My Business is your new home page

Greg Gifford — Wed, 08 Aug 2018 15:14:14 +0000

In this week’s Wednesday Workshop, we’re talking about a scary subject… People aren’t using Google the way they used to. Customers simply don’t browse websites anymore – most comparison is done on the actual search results page. Your Google My Business listing is your new home page. There’s a wealth of information listed, and in many cases, potential customers don’t...

The post Google My Business is your new home page appeared first on DealerOn.

Learn the Basics of SEO

Greg Gifford — Wed, 01 Aug 2018 21:21:48 +0000

We talk to dealers all the time who want to learn more about SEO, and in this week’s Wednesday Workshop, we’re here to help! Several months ago, I recorded a video training course for SEMrush – it includes 31 lessons that cover the fundamentals of SEO. If you’re looking to learn how SEO actually works or you’d like to refresh...

The post Learn the Basics of SEO appeared first on DealerOn.

Why is Google Advocating for HTTPS?

Michael DeVito — Mon, 30 Jul 2018 18:27:41 +0000

About a year ago, DealerOn made the switch to have all of our sites serve over HTTPS. This decision was made in order to create a more secure environment for our dealers and their customers, since HTTPs sites prevent intruders from doctoring data like IP addresses, geography, and device type. Google has long advocated to have all sites serving over...

The post Why is Google Advocating for HTTPS? appeared first on DealerOn.

Four brand building activities that help your SEO rock

Greg Gifford — Wed, 18 Jul 2018 14:39:32 +0000

In this week’s Wednesday Workshop, we’re sharing 4 easy brand building tips that will help build a strong foundation for your SEO efforts. Google is increasingly looking at entities instead of just websites, so building your brand helps Google see that you’re an awesome result to show in local automotive searches. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

The post Four brand building activities that help your SEO rock appeared first on DealerOn.

The Top Three Ways Enterprise Specials Manager Makes Special Offers Rock

Michael DeVito — Mon, 16 Jul 2018 19:52:17 +0000

If you have a special out there that is going to dominate the market, then you need to do everything in your power to make sure it gets noticed, and that requires using cutting-edge technology. DealerOn’s Enterprise Special Manager (ESM) puts that power into the dealer’s hands by enabling easy and efficient creation and editing of special offers. Here are...

The post The Top Three Ways Enterprise Specials Manager Makes Special Offers Rock appeared first on DealerOn.

Keyword optimization basics for SEO

Greg Gifford — Wed, 11 Jul 2018 14:01:19 +0000

In this week’s Wednesday Workshop, we cover the basics of keyword optimization for SEO. Google’s much smarter nowadays, but it’s still important to get the basics of keyword optimization covered. Watch and learn how to set the right foundation to your SEO efforts. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, we’re taking it back to...

The post Keyword optimization basics for SEO appeared first on DealerOn.

Happy Fourth of July!

Greg Gifford — Wed, 04 Jul 2018 15:20:34 +0000

Happy Fourth of July from all of us at DealerOn! We hope you enjoy your holiday and have tons of fun with friends and family!

The post Happy Fourth of July! appeared first on DealerOn.

SEM KPIs That Actually Sell Cars

Justin Robinson-Prickett — Tue, 03 Jul 2018 20:52:45 +0000

If you are not measuring and optimizing your campaigns toward metrics that really matter, like units sold, customer paid RO’s and ROI, you might be hurting your business. Are you frustrated of getting reports from your digital advertising provider every month that show excellent improvements in all of the KPIs they have deemed important? But when you look at your...

The post SEM KPIs That Actually Sell Cars appeared first on DealerOn.

Google is releasing a new URL Inspection Tool

Greg Gifford — Wed, 27 Jun 2018 14:49:16 +0000

In this week’s Wednesday Workshop video, we share the exciting news about Google’s new URL Inspection Tool that’s being added to Search Console. The new tool will be released in the coming weeks, and will allow you to analyze individual pages and see technical details straight from Google’s index. Watch the video for all the details! VIDEO TRANSCRIPT Welcome back...

The post Google is releasing a new URL Inspection Tool appeared first on DealerOn.

Feature Friday: DealerOn’s Enterprise Specials Manager!

Michael DeVito — Fri, 22 Jun 2018 14:33:15 +0000

Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just...

The post Feature Friday: DealerOn’s Enterprise Specials Manager! appeared first on DealerOn.

Is your site content stuck in 2005?

Greg Gifford — Wed, 20 Jun 2018 21:41:45 +0000

In this week’s Wednesday Workshop, we’re talking about the content on your dealership website. Google wants to see amazing content that’s relevant and helpful… but most dealers are stuck in a rut using SEO tactics from 2005. Watch this week’s video to learn how to reset your thinking and write better content on your site.

The post Is your site content stuck in 2005? appeared first on DealerOn.

Three Ways to Get Noticed with Geo-Fencing

Mike Somerville — Tue, 19 Jun 2018 13:00:21 +0000

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of ways you can utilize this high-tech tool. So, how can geo-fencing help your dealership? I’m glad you asked. First, if you’re...

The post Three Ways to Get Noticed with Geo-Fencing appeared first on DealerOn.

Want to recover filtered Yelp reviews? Here’s how…

Greg Gifford — Wed, 13 Jun 2018 14:30:49 +0000

Yeah, we’re all frustrated with Yelp… Most dealers have tons of awesome positive reviews that get filtered and don’t count towards their aggregate score. In this week’s Wednesday Workshop video, we share a simple process that can help you recover many of those filtered reviews. Watch and learn how you can get those reviews back and boost your score… VIDEO...

The post Want to recover filtered Yelp reviews? Here’s how… appeared first on DealerOn.

A Deeper Dive into Accelerated Mobile Pages

Kelcey Drapp — Mon, 11 Jun 2018 21:01:33 +0000

Accelerated Mobile Pages, or AMP, is an open source initiative Google launched in October 2015 designed to create pages that load quickly on mobile devices. AMP are lightweight pages that use a subset of HTML with few extensions, and are Google’s response to Apple News and Facebook’s Instant Articles. Those AMP pages take out all the nuts and bolts of...

The post A Deeper Dive into Accelerated Mobile Pages appeared first on DealerOn.

5 tips to boost GMB engagement

Greg Gifford — Wed, 06 Jun 2018 14:30:21 +0000

As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday Workshop video, we share 5 easy tips to help boost your engagement signals in ways that can be detected by Google. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week we’re sharing some...

The post 5 tips to boost GMB engagement appeared first on DealerOn.

These Mobile Mistakes Are Costing You Money

Mike Martinez — Tue, 05 Jun 2018 14:09:37 +0000

It’s not rocket science: doing the same over and over again isn’t going to improve your results, so if you’re making the same mobile mistake over and over again, it’s going to keep costing you money. But I’m here to help. I’m going to talk about a few common mobile mistakes that can cost you some serious cash. First things...

The post These Mobile Mistakes Are Costing You Money appeared first on DealerOn.

Can-I-Afford-It-Moments: The Digital Tools You’ll Need

Amir Amirrezvani — Thu, 31 May 2018 15:30:21 +0000

We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the micro-moments dealers should pay attention to, as well as some useful tips to get you...

The post Can-I-Afford-It-Moments: The Digital Tools You’ll Need appeared first on DealerOn.

Pay attention to your internal link structure

Greg Gifford — Wed, 30 May 2018 16:26:47 +0000

In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to...

The post Pay attention to your internal link structure appeared first on DealerOn.

Find local digital marketing meetups

Greg Gifford — Wed, 23 May 2018 19:58:03 +0000

In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly...

The post Find local digital marketing meetups appeared first on DealerOn.

How to Reach Customers at the End of the Car-Buying Journey

Amir Amirrezvani — Mon, 21 May 2018 15:59:34 +0000

Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s been optimized for conversion – but all that high-tech digital weaponry in your arsenal won’t amount to much if you...

The post How to Reach Customers at the End of the Car-Buying Journey appeared first on DealerOn.

Does your dealership need AMP?

Greg Gifford — Wed, 16 May 2018 14:59:46 +0000

In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP....

The post Does your dealership need AMP? appeared first on DealerOn.

Do you know where you GMB traffic is coming from?

Greg Gifford — Fri, 11 May 2018 20:46:31 +0000

Your Google My Business listing has a huge impact on you rank, so tracking those GMB organic clicks is a no brainer, right? Definitely, but recently we’ve seen attribution problems with GMB clicks where hundreds of them are incorrectly attributed as direct in Google Analytics. If someone clicks your GMB link from a mobile device, it’ll show as direct and...

The post Do you know where you GMB traffic is coming from? appeared first on DealerOn.

Google updated the rules about online reviews

Greg Gifford — Wed, 09 May 2018 16:41:55 +0000

In this week’s Wednesday Workshop video, we share the details about Google’s recent updates to its Terms of Service regarding reviews. All reviews have to be unbiased, and you have to provide the same experience to every customer… What does that really mean? It’s a fancy way of telling businesses that they can’t use review gates anymore. Watch this week’s...

The post Google updated the rules about online reviews appeared first on DealerOn.

Website Optimization 101: Navigation Best Practices

Mike Somerville — Mon, 07 May 2018 20:44:38 +0000

How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard-earned users will be heading that way if they can’t get where they want...

The post Website Optimization 101: Navigation Best Practices appeared first on DealerOn.

5 Tips for optimizing your Google My Business listing

Greg Gifford — Wed, 02 May 2018 19:50:01 +0000

In this week’s video, we share 5 tips to help you optimize your Google My Business listing… Since most of the time, customers will have their first interaction with your Knowledge Panel or your dealership in a local pack result, it’s important to optimize your listing and maximize visibility. Use these five tips to make sure you’re providing the best...

The post 5 Tips for optimizing your Google My Business listing appeared first on DealerOn.

Balancing Mobile and Desktop Goals

Michael DeVito — Mon, 30 Apr 2018 14:00:58 +0000

Did you know that mobile conversion rates are less than 50% of desktop conversion rates? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re not optimizing for the device and bringing in those leads, you’re falling behind...

The post Balancing Mobile and Desktop Goals appeared first on DealerOn.

How to use Google Q&A to write better website content

Greg Gifford — Wed, 25 Apr 2018 14:15:52 +0000

In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help...

The post How to use Google Q&A to write better website content appeared first on DealerOn.

Three Audiences Your Marketing Team Should Know About

Aurko Chatterjee — Tue, 24 Apr 2018 17:29:57 +0000

If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized. When defining your...

The post Three Audiences Your Marketing Team Should Know About appeared first on DealerOn.

Ford Selects DealerOn as Official Website Provider

DealerOn — Wed, 18 Apr 2018 16:00:01 +0000

The post Ford Selects DealerOn as Official Website Provider appeared first on DealerOn.

Check out our SEO Presentation from Innovative Dealer Summit

Greg Gifford — Wed, 18 Apr 2018 15:27:14 +0000

This week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, Colorado a few weeks ago. I shared a lot of great tips on Local SEO and some amazing new information on Google Posts and Google Questions and Answers. It’s about 45 minutes long, so make sure...

The post Check out our SEO Presentation from Innovative Dealer Summit appeared first on DealerOn.

How Not to Write for SEO

Kelcey Drapp — Mon, 16 Apr 2018 18:38:59 +0000

We know that you’re creating content for the benefit of your users, right? You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user experience and SEO is a fine line every site owner is walking, but luckily...

The post How Not to Write for SEO appeared first on DealerOn.

Feature Friday: New Vehicle Details Page

Michael DeVito — Thu, 12 Apr 2018 20:16:01 +0000

Details are important, and we don’t want to push them aside. That’s why our Vehicle Details Pages arrange your info in a simple, easy-to-navigate way that keeps your bounce rates low and your leads up, and that gives your users all the info they need in only 3 seconds. What else could you ask for? Your users start to get...

The post Feature Friday: New Vehicle Details Page appeared first on DealerOn.

DealerOn Rocked NADA 2018 in Las Vegas

DealerOn — Fri, 06 Apr 2018 16:26:50 +0000

The post DealerOn Rocked NADA 2018 in Las Vegas appeared first on DealerOn.

See DealerOn at Digital Dealer 24 in Orlando!

DealerOn — Fri, 30 Mar 2018 18:41:48 +0000

The post See DealerOn at Digital Dealer 24 in Orlando! appeared first on DealerOn.

The 2018 Edition of NADA Mean Tweets

Greg Gifford — Wed, 28 Mar 2018 16:23:44 +0000

We’re back from NADA, which means it’s time for Mean Tweets! This video is our most popular video year after year, and we’ve got some really funny ones for you this time around… Enjoy!

The post The 2018 Edition of NADA Mean Tweets appeared first on DealerOn.

How to Optimize Your Search Results Pages

Mike Somerville — Wed, 21 Mar 2018 16:17:22 +0000

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing out on a huge opportunity for conversions. We did some research and found what tools, designs, and...

The post How to Optimize Your Search Results Pages appeared first on DealerOn.

How to use Barnacle SEO to increase your visibility in organic searches

Greg Gifford — Wed, 21 Mar 2018 14:21:20 +0000

In this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just can’t beat the big powerful sites like Yelp… but you CAN use Barnacle SEO to latch on to those sites and gain more visibility through their authority. Watch the video to learn how… VIDEO TRANSCRIPT...

The post How to use Barnacle SEO to increase your visibility in organic searches appeared first on DealerOn.

Are you paying attention to Google Q&A?

Greg Gifford — Wed, 14 Mar 2018 18:04:44 +0000

In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel. Studies have shown that the automotive vertical is...

The post Are you paying attention to Google Q&A? appeared first on DealerOn.

How To Read Your SEO Report

Greg Gifford — Mon, 12 Mar 2018 14:41:01 +0000

We all want proof that our hard work is paying off, but the real result we all want to see is some cash flow to our bottom line. As SEOs, our job is not only to provide expert knowledge and strategies, but to prove to our clients that what we’re doing is working. But as the customer, how do you...

The post How To Read Your SEO Report appeared first on DealerOn.

The quality of your video matters…

Greg Gifford — Wed, 07 Mar 2018 14:45:33 +0000

Video is becoming a vital tool for dealership marketing, and as more and more dealerships are investing in video, we see more and more REALLY bad quality videos. In this week’s Wednesday Workshop, we’re talking about video quality and the difference it makes when a video is a customer’s first impression of the dealership. You don’t need super expensive studio...

The post The quality of your video matters… appeared first on DealerOn.

4 Myths About Responsive Web Design Debunked

Michael DeVito — Mon, 05 Mar 2018 13:28:26 +0000

Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting on board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have something to do with the myths surrounding RWD. But first, what exactly is Responsive Web...

The post 4 Myths About Responsive Web Design Debunked appeared first on DealerOn.

We can’t wait to see you in Vegas for NADA 2018!

DealerOn — Wed, 28 Feb 2018 15:00:56 +0000

The post We can’t wait to see you in Vegas for NADA 2018! appeared first on DealerOn.

Learn the latest inside tips for Local SEO

Greg Gifford — Wed, 28 Feb 2018 14:31:50 +0000

This week’s Wednesday Workshop video is a lot longer than normal – we wanted to share my awesome presentation from an event in Portland a few weeks ago. I haven’t shared one of my presentations in a while, and this one’s full of amazing tips and updates about Local SEO. It’s about 45 minutes long, so make sure you’ve got...

The post Learn the latest inside tips for Local SEO appeared first on DealerOn.

An easier way to ask customers for Google reviews

Greg Gifford — Wed, 21 Feb 2018 20:39:01 +0000

In this week’s Wednesday Workshop video, we’re sharing a tip to make it easier for you to get reviews on Google. It’s too confusing to tell customers to search for your dealership, look to the right, find the review stars, click the blue link to the right, and then click the blue button at the top of the window that...

The post An easier way to ask customers for Google reviews appeared first on DealerOn.

Don’t Lose Leads To Bad Browser Compatibility

Mike Somerville — Mon, 19 Feb 2018 13:00:50 +0000

It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site, then that’s a definite no. It’s easy to get caught up in Chrome – which is...

The post Don’t Lose Leads To Bad Browser Compatibility appeared first on DealerOn.

Cars.com Acquires Dealer Inspire

Ali Amirrezvani — Thu, 15 Feb 2018 15:35:53 +0000

If you spend a bit of time at auto conferences and around the social media watering holes where auto folks hang out, you’ll find that there’s a family in this industry. We may compete vigorously for customers and customer budgets, but I count so many people in this industry amongst my closest friends. Auto is a family and when a...

The post Cars.com Acquires Dealer Inspire appeared first on DealerOn.

The 5 best SEO-themed Valentine’s Day cards

Greg Gifford — Wed, 14 Feb 2018 14:57:11 +0000

Happy Valentine’s Day! As always, we like to do fun videos for special holidays, so today, we’re sharing the 5 best SEO-themed Valentine’s Day cards. We searched deep in the corners of the internet to bring you these 5 hilarious and nerdy SEO Valentine’s cards… Enjoy! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. Today’s video is short...

The post The 5 best SEO-themed Valentine’s Day cards appeared first on DealerOn.

Come see us at NADA in Vegas!

Greg Gifford — Wed, 07 Feb 2018 22:01:31 +0000

NADA is right around the corner, so for this week’s Wednesday Workshop video, we’re sharing all the details about what we’ve got planned… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn! We’ve made it through the first month of 2018, and NADA is right around the corner! Can you believe it’s time to go back already? NADA’s in...

The post Come see us at NADA in Vegas! appeared first on DealerOn.

DealerOn Wins “Top Rated” Website and SEO Tools and Services in 2017 DrivingSales Dealer Satisfaction Awards

DealerOn — Fri, 02 Feb 2018 17:20:28 +0000

For the seventh year, in a row, DealerOn has again been recognized for the “Top Rated” Website Award from DrivingSales’ Dealer Satisfaction Awards. As of 2018, DealerOn is the only company to have won this prestigious award for the past seven years. And, for the first time, DealerOn also received the “Top Rated” SEO Tools and Services Award! These awards...

The post DealerOn Wins “Top Rated” Website and SEO Tools and Services in 2017 DrivingSales Dealer Satisfaction Awards appeared first on DealerOn.

DealerOn Wins BrightLocal’s Best Local SEO Blog of 2018!

Greg Gifford — Thu, 01 Feb 2018 22:12:04 +0000

We were THRILLED to learn that we’ve won the Best Local SEO Blog in BrightLocal’s annual poll! The competition was stiff—we were running against over 40 excellent blogs as a brand new, write-in entry, and were the only company in digital auto to be considered. We’re happy to say our commitment to education and the spread of expert knowledge won...

The post DealerOn Wins BrightLocal’s Best Local SEO Blog of 2018! appeared first on DealerOn.

4 Awesome Tips to Help Dealers Online

Greg Gifford — Wed, 31 Jan 2018 17:40:23 +0000

For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future). VIDEO TRANSCRIPT...

The post 4 Awesome Tips to Help Dealers Online appeared first on DealerOn.

Is your dealership site too slow for Google’s new mobile speed update?

Greg Gifford — Mon, 29 Jan 2018 19:16:37 +0000

Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of their fingers (and they want them now), having a fast mobile...

The post Is your dealership site too slow for Google’s new mobile speed update? appeared first on DealerOn.

Feature Friday: Structured Data

Michael DeVito — Fri, 26 Jan 2018 21:35:18 +0000

Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you. The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels,...

The post Feature Friday: Structured Data appeared first on DealerOn.

Have you heard about the new car subscription service?

Greg Gifford — Wed, 24 Jan 2018 21:47:40 +0000

If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors… Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set...

The post Have you heard about the new car subscription service? appeared first on DealerOn.

Here’s How Facebook Marketplace Will Impact Automotive

Aurko Chatterjee — Tue, 23 Jan 2018 21:28:58 +0000

Bob Dylan hit it on the head when he said, “The times, they are a-changin’.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon as it hits the market. Well, some of you may have heard about the new kid...

The post Here’s How Facebook Marketplace Will Impact Automotive appeared first on DealerOn.

Awesome Digital Marketing Conferences You Should Attend in 2018

Greg Gifford — Wed, 17 Jan 2018 16:26:25 +0000

In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year. We know that most of you...

The post Awesome Digital Marketing Conferences You Should Attend in 2018 appeared first on DealerOn.

The ADA Update is Almost Here. How Accessible is Your Site?

DealerOn — Tue, 16 Jan 2018 20:51:19 +0000

With an upcoming update for the ADA (American with Disabilities Act), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against marginalized groups. When you see a ramp next to a set of stairs or sign language interpreter, you’re seeing...

The post The ADA Update is Almost Here. How Accessible is Your Site? appeared first on DealerOn.

How To Navigate Error Pages Like An Expert

Mike Somerville — Mon, 15 Jan 2018 14:41:44 +0000

To err is human, and to get an error page is just another part of having a website. We’re all uncomfortably familiar with the 404 error page, but that’s just the tip of the iceberg. There are plenty of other ways you can cause an error on your website, and a few things your visitors can do too. If you...

The post How To Navigate Error Pages Like An Expert appeared first on DealerOn.

Feature Friday: Service Plus

Michael DeVito — Fri, 12 Jan 2018 15:37:53 +0000

Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong. But don’t...

The post Feature Friday: Service Plus appeared first on DealerOn.

Do you have a new “phantom” Google My Business listing?

Greg Gifford — Wed, 10 Jan 2018 14:48:09 +0000

Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about! In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you...

The post Do you have a new “phantom” Google My Business listing? appeared first on DealerOn.

Always test everything!

Greg Gifford — Wed, 03 Jan 2018 16:45:07 +0000

For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us! That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but...

The post Always test everything! appeared first on DealerOn.

Target the RIGHT Keywords

Greg Gifford — Tue, 02 Jan 2018 14:30:41 +0000

Last month, my column at Search Engine Land tackled a topic that the SEO industry sometimes struggles with: educating clients. I still believe that a well-educated client is a happy one, and if you ever struggle to understand exactly what it is your SEO vendor does, it might be time for an honest conversation with them. As SEO professionals, we should stay transparent about...

The post Target the RIGHT Keywords appeared first on DealerOn.

Feature Friday: Pricing Tool

Michael DeVito — Fri, 22 Dec 2017 19:38:57 +0000

If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside...

The post Feature Friday: Pricing Tool appeared first on DealerOn.

Here’s the video equipment we use

Greg Gifford — Wed, 20 Dec 2017 19:24:19 +0000

For this week’s Wednesday Workshop, we thought we’d give you a little behind-the-scenes peek… Dealers are always asking us how we shoot our videos, what equipment we use, and what software we use – so this week, we’re showing you!

The post Here’s the video equipment we use appeared first on DealerOn.

Feature Friday: Auto Parts Kit Integration

Michael DeVito — Fri, 15 Dec 2017 13:06:12 +0000

They say not to put your eggs all in one basket, but sometimes one basket is all you need. If your site doesn’t offer a reputable, trustworthy page dedicated to selling parts and accessories, you’re missing out on some serious profits. That’s where DealerOn’s Auto Parts Kit Integration comes in. Tap into some serious cash and make your customers’ shopping...

The post Feature Friday: Auto Parts Kit Integration appeared first on DealerOn.

Mobile & Voice Search: Marketing According to the Beatles

Greg Gifford — Wed, 13 Dec 2017 21:45:26 +0000

Welcome back to another Wednesday Workshop from DealerOn! This week, you’ll need to take a bit of extra time… We’re sharing Shaun’s amazing Beatles themed digital marketing presentation from Digital Dealer a few months back. It’s full of amazing info and insights, and it’ll get your dealership ready to kick some butt in 2018. Sit back, grab a notepad, and...

The post Mobile & Voice Search: Marketing According to the Beatles appeared first on DealerOn.

It’s time for a company refresh meeting…

Greg Gifford — Wed, 06 Dec 2017 17:31:24 +0000

This week’s video is short and sweet, because we’re smack dab in the middle of our company-wide “refresh” meeting today… But for today’s Wednesday Workshop, we wanted to ask – have you ever had a similar meeting for your dealership? Your employees will be re-focused and your customers will love what you’re doing…

The post It’s time for a company refresh meeting… appeared first on DealerOn.

4 Mobile Design Elements That Will Never Go Out of Style

Mike Somerville — Fri, 01 Dec 2017 17:34:09 +0000

It’s hard to keep up in the ever-evolving world of mobile devices. Earlier this year we wrote about design features for mobile that should never see the light of day, and all of that is still true, but you still have to figure out what your site should look like when someone’s holding it in their hand. Lucky for you,...

The post 4 Mobile Design Elements That Will Never Go Out of Style appeared first on DealerOn.

Feature Friday: Custom Inventory Pages

Michael DeVito — Fri, 01 Dec 2017 13:00:50 +0000

You only have a few minutes to keep someone’s attention once they’re on your site, so make the most of those minutes! Keep your visitors interested and convert them into customers by presenting your products in a concise, easy-to-use inventory page that Google can index. When creating your inventory pages, you want to make the process as simple as possible,...

The post Feature Friday: Custom Inventory Pages appeared first on DealerOn.

The most popular videos of 2017

Greg Gifford — Wed, 29 Nov 2017 22:37:39 +0000

In this week’s Wednesday Workshop video, we’re sharing our most popular videos of 2017. Check out the list of links to watch any you haven’t seen yet: 10. Last week’s Thanksgiving message 9. Summer speaking events 8. Google’s Mobile First Index 7. A few truths about SEO 6. Massive fine for fake reviews 5. Don’t hide text on the home...

The post The most popular videos of 2017 appeared first on DealerOn.

Feature Friday: Spanish Websites

Michael DeVito — Fri, 24 Nov 2017 13:00:37 +0000

When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong. That’s...

The post Feature Friday: Spanish Websites appeared first on DealerOn.

A Special Thanksgiving Message from DealerOn

Greg Gifford — Wed, 22 Nov 2017 16:14:03 +0000

This week’s Wednesday Workshop is a special Thanksgiving message… We’re so incredibly thankful to all of our customers, friends, and everyone who watches our weekly videos. We hope you have an amazing Thanksgiving weekend, filled with great food and fun times with family and friends!

The post A Special Thanksgiving Message from DealerOn appeared first on DealerOn.

Four Things You Should Never Do When Redirecting

Michael DeVito — Mon, 20 Nov 2017 15:12:43 +0000

Whether you’ve moved your site to a new domain or are testing out a new update, eventually you’re going to have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your visitors and increase your bounce rates. If you want to avoid slowing...

The post Four Things You Should Never Do When Redirecting appeared first on DealerOn.

Feature Friday: eWallet Coupons

Michael DeVito — Fri, 17 Nov 2017 16:05:11 +0000

When was the last time you brought a wallet full of coupons to your local grocery store? If it was longer than you’re willing to admit, then you’re right on track with the majority of consumers. Physical coupons hand-clipped from a magazine just aren’t used anymore, especially now that everyone has a smart phone with discounts right at their fingertips....

The post Feature Friday: eWallet Coupons appeared first on DealerOn.

Stay On Top by Sticking to the Bottom

Mike Somerville — Thu, 26 Oct 2017 14:37:29 +0000

Put your most important information above the fold — that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, where it is visible to users without scrolling. When you only have four seconds to get your visitors’ attentions,...

The post Stay On Top by Sticking to the Bottom appeared first on DealerOn.

Top Three KPIs to Measure Local SEO Success

Greg Gifford — Thu, 19 Oct 2017 16:12:47 +0000

The top ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve got your Local SEO campaign up and running, how do you know if it’s working? How...

The post Top Three KPIs to Measure Local SEO Success appeared first on DealerOn.

Dissecting Your Website’s Anatomy

Michael DeVito — Mon, 09 Oct 2017 14:59:58 +0000

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structure down to a science. To produce a finely tuned website specimen, there are a few variables you should keep in...

The post Dissecting Your Website’s Anatomy appeared first on DealerOn.

We’re headed to Charlotte!

DealerOn — Thu, 05 Oct 2017 14:25:17 +0000

The post We’re headed to Charlotte! appeared first on DealerOn.

Optimize your site for the right location

Greg Gifford — Wed, 27 Sep 2017 15:07:19 +0000

In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the...

The post Optimize your site for the right location appeared first on DealerOn.

Website Conversion 101: In-Site Search Options

Mike Somerville — Mon, 25 Sep 2017 13:00:25 +0000

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your search widget. You have a lot of choices when it comes to your in-site search options, so...

The post Website Conversion 101: In-Site Search Options appeared first on DealerOn.

Have you checked your mobile landing pages lately?

Greg Gifford — Wed, 20 Sep 2017 14:04:10 +0000

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

The post Have you checked your mobile landing pages lately? appeared first on DealerOn.

4 Things You Need to Know About the New Google Playbook

Aurko Chatterjee — Mon, 18 Sep 2017 22:10:28 +0000

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important, and drive traffic that can actually create incremental business. If you haven’t already seen the New Dealer Playbook from Google, do ask your agency partners or account manager to discuss...

The post 4 Things You Need to Know About the New Google Playbook appeared first on DealerOn.

Tappable sitelinks are here! How will this affect your advertisements?

Shaun Raines — Thu, 14 Sep 2017 13:00:09 +0000

Sitelinks are a Google AdWords staple. They take users to specific pages within your site, allowing searchers to find exactly what they’re looking for. I’ve always been a big fan of them for a number of reasons; dealerships who use sitelinks take-up more ad space, and more importantly, sitelinks allow dealers to precisely focus their ads. Recently, Google updated their...

The post Tappable sitelinks are here! How will this affect your advertisements? appeared first on DealerOn.

Don’t miss our awesome sessions at Digital Dealer next week!

Greg Gifford — Wed, 13 Sep 2017 14:00:09 +0000

We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

The post Don’t miss our awesome sessions at Digital Dealer next week! appeared first on DealerOn.

Feature Friday: Geo-fencing

Michael DeVito — Thu, 07 Sep 2017 15:45:58 +0000

Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

The post Feature Friday: Geo-fencing appeared first on DealerOn.

Have you seen the expanded sitelinks in AdWords?

Greg Gifford — Wed, 06 Sep 2017 14:00:27 +0000

In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

The post Have you seen the expanded sitelinks in AdWords? appeared first on DealerOn.

Don’t Neglect Your Service Department

DealerOn Admin — Tue, 05 Sep 2017 22:10:42 +0000

Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department. Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building...

The post Don’t Neglect Your Service Department appeared first on DealerOn.

We want to make a difference. Here’s how you can help.

DealerOn Admin — Fri, 01 Sep 2017 21:47:41 +0000

The tragedy that has affected southern Texas in the aftermath of Hurricane Harvey is a cause that many Americans feel close to heart. It is estimated that Harvey caused at least $40 billion worth of damage, not to mention the homes and lives it destroyed and disrupted. Many Americans are looking for ways that they can give back, and we’ve...

The post We want to make a difference. Here’s how you can help. appeared first on DealerOn.

We’re headed to Vegas for Digital Dealer 23! You coming?

DealerOn — Fri, 01 Sep 2017 19:55:27 +0000

The post We’re headed to Vegas for Digital Dealer 23! You coming? appeared first on DealerOn.

Add a video tour of your dealership to your website

Greg Gifford — Wed, 30 Aug 2017 17:24:58 +0000

In this week’s video, we talk about giving a video tour of our brand new office… which leads to an awesome tip about sharing a video tour of your dealership on your website. Watch and learn how to make your website experience better, so you’ll stand out from all of your competitors. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

The post Add a video tour of your dealership to your website appeared first on DealerOn.

Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.

Michael DeVito — Fri, 25 Aug 2017 15:58:49 +0000

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave a site that takes more than three seconds to load, which means you don’t have...

The post Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It. appeared first on DealerOn.

DealerOn Is Now a Mazda Digital Certified Program Partner

DealerOn — Fri, 25 Aug 2017 13:00:01 +0000

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services. “We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven...

The post DealerOn Is Now a Mazda Digital Certified Program Partner appeared first on DealerOn.

An important note about moving locations

Greg Gifford — Wed, 23 Aug 2017 20:15:07 +0000

In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s gonna be...

The post An important note about moving locations appeared first on DealerOn.

An Easy, Step-by-Step Plan for Local Link Building

Greg Gifford — Thu, 17 Aug 2017 16:11:01 +0000

Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links? So...

The post An Easy, Step-by-Step Plan for Local Link Building appeared first on DealerOn.

Stop tracking keywords… Start tracking impressions

Greg Gifford — Wed, 16 Aug 2017 21:49:50 +0000

In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker. Instead of obsessing over the ranking results, you should...

The post Stop tracking keywords… Start tracking impressions appeared first on DealerOn.

Topgolf Chicago: Learning & Large Times

DealerOn — Thu, 10 Aug 2017 23:15:43 +0000

Last week, the DealerOn team headed to the Windy City for a little golf, a few drinks, and a whole lot of learning. Our last adventure in the DealerOn Event Series was in Scottsdale, AZ and it was good to get back in the swing of things. We’re not going to tell you that lives were forever changed at our...

The post Topgolf Chicago: Learning & Large Times appeared first on DealerOn.

Website Conversion 101: Banner Blindness

Mike Somerville — Thu, 10 Aug 2017 18:37:14 +0000

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

The post Website Conversion 101: Banner Blindness appeared first on DealerOn.

Have you heard about the updates to AdWords Editor?

Greg Gifford — Wed, 09 Aug 2017 23:54:44 +0000

If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting. VIDEO TRANSCRIPT Hey… hello internet, and welcome back to another Wednesday workshop from DealerOn. S: Some of you PPC addicts out there are familiar with Adwords Editor and I’m...

The post Have you heard about the updates to AdWords Editor? appeared first on DealerOn.

All DealerOn Sites Updated to Serve Over HTTPS

DealerOn — Wed, 09 Aug 2017 20:39:46 +0000

As of Friday, August 4, we’re excited to announce that all DealerOn websites have been updated to serve over HTTPs. This change creates a faster, more secure environment that also assists website rankings on search engines. HTTPS sites prevent intruders from doctoring with data—such as geography, IP address and device type—that transfers from DealerOn sites to user browsers. “We strive...

The post All DealerOn Sites Updated to Serve Over HTTPS appeared first on DealerOn.

Stop abusing your H1 headings

Greg Gifford — Wed, 02 Aug 2017 20:24:01 +0000

Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

The post Stop abusing your H1 headings appeared first on DealerOn.

Customers don’t search for you the way you think they do

Greg Gifford — Wed, 26 Jul 2017 13:58:52 +0000

In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to...

The post Customers don’t search for you the way you think they do appeared first on DealerOn.

View From the Top: SEO Signals

Greg Gifford — Fri, 14 Jul 2017 18:18:31 +0000

SEO Is Not a Project – It’s All of Them I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of...

The post View From the Top: SEO Signals appeared first on DealerOn.

We’re coming to Chicago!

Greg Gifford — Wed, 12 Jul 2017 14:55:58 +0000

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

The post We’re coming to Chicago! appeared first on DealerOn.

Take the time to make a difference

Greg Gifford — Wed, 05 Jul 2017 18:01:33 +0000

This week’s Wednesday Workshop is a life tip, not a digital marketing tip. Take the time to make a difference in someone’s life. It’s that simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re doing something a little bit different… That’s right, we thought we’d take a break from the regular digital marketing improvement tips...

The post Take the time to make a difference appeared first on DealerOn.

Website Conversion 101: CTAs

Mike Somerville — Tue, 04 Jul 2017 03:31:01 +0000

I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin. If...

The post Website Conversion 101: CTAs appeared first on DealerOn.

DealerOn Event Series: Digital Strategy Summit

Ali Amirrezvani — Thu, 29 Jun 2017 21:00:02 +0000

Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

The post DealerOn Event Series: Digital Strategy Summit appeared first on DealerOn.

Google’s new mobile PPC ad type – and what it means for you

Greg Gifford — Wed, 28 Jun 2017 16:41:24 +0000

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force. The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons....

The post Google’s new mobile PPC ad type – and what it means for you appeared first on DealerOn.

Rage Against the Machine: Getting Your PPC Automation Straight

Shaun Raines — Tue, 27 Jun 2017 21:32:45 +0000

In the wonderful world of PPC, we’ve all come to know and love (to some degree) automation services. For most of us, using automation with our paid search efforts has made life easier. But, while it can certainly make your PPC campaigns run more efficiently, it can also waste money at a pretty alarming rate if not set up correctly. Now,...

The post Rage Against the Machine: Getting Your PPC Automation Straight appeared first on DealerOn.