Colleen Harris – DealerOn

AI Search Visitor Behavior

Colleen Harris — Wed, 31 Dec 2025 13:23:46 +0000

The Big Picture AI Search Delivers Stronger Intent and Higher-Quality Engagement AI Search may represent a small slice of dealership traffic today, but here’s what’s surprising: the shoppers it sends are often more serious and more likely to convert than those coming from traditional search. Early data shows that AI‑referred visitors behave differently — they arrive with focus, intent, and...

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AI Search Traffic: Hype vs. Reality

Colleen Harris — Mon, 29 Dec 2025 22:03:25 +0000

AI is rewriting the rules of automotive From showrooms to search engines, it’s everywhere, and nowhere is the buzz louder than around AI Search. Headlines trumpet that ChatGPT, Gemini, Copilot, and other assistants are poised to reshape dealership traffic overnight. The narrative is dramatic: a tidal wave of digital shoppers, a sudden shift in discovery, and a looming question of...

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Dominating the SERP

Colleen Harris — Tue, 11 Nov 2025 19:35:10 +0000

For dealers, visibility on page one of Google’s search results is vital to winning online shoppers. This article explores how to dominate the SERP through optimized Google Business Profiles, high-performing Vehicle Listing Ads (VLAs), and DealerOn solutions like Listings Manager and Connect Google Inventory Feeds. For automotive dealerships, page one of Google’s Search Engine Results Page (SERP) has always been...

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LLMs.txt Files and the Impact on GEO & AIO

Colleen Harris — Wed, 24 Sep 2025 20:36:13 +0000

In this article, we’ll explore the role of LLMs.txt files in Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO), why they matter for dealers, and how DealerOn is leading the way by supporting this emerging standard to keep our dealers competitive in the next era of search. As of September 2025, less than 1% of daily traffic to dealerships...

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Control the Container: Smarter GTM Management

Colleen Harris — Wed, 11 Jun 2025 18:39:30 +0000

Managing Google Tag Manager (GTM) containers the right way can make a big difference in your website’s performance. This article explores what a GTM does on your site and what dealers should be aware of when installing a GTM. Google Tag Manager, or GTM for short, is a JavaScript file that can be placed towards the top of your website’s...

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Video: Introducing Data Hub

Colleen Harris — Fri, 21 Mar 2025 20:42:40 +0000

Colleen Harris, Director of Product Insights, introduces Data Hub (formerly Beacon), our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights. Transcript: Hi, I’m Colleen Harris, Director of Product Insights for DealerOn, and I’m excited to introduce our enhanced reporting suite: Data Hub, formerly known as Beacon. Our team has been hard at work delivering updates...

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2024 Year in Review

Colleen Harris — Fri, 03 Jan 2025 20:32:44 +0000

As we kick off the new year, it’s the perfect time to reflect on the incredible 2024 we had at DealerOn. The acquisition of Sincro, expansion of relationships with Reynolds and Stream Companies, and countless updates to our platform show that it’s been a time of growth and innovation. As the team gears up for NADA and anticipates the opportunities...

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