Web Analytics – DealerOn

Core Web Vitals and Beyond

Angie Cordova — Tue, 30 Sep 2025 15:06:11 +0000

Website performance isn’t just about speed; it’s about creating a seamless experience that keeps shoppers engaged and ready to convert. Google’s Core Web Vitals (CWV) highlight the most critical measures of usability, from how quickly content loads to how smoothly pages respond and remain stable. A lightning-fast website isn’t just nice to have; it directly impacts conversions. A 0.1 second...

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Unlocking the Potential of Your Dealership’s Website Analytics

Sean Kerndt — Tue, 20 Aug 2024 19:00:30 +0000

In today’s competitive automotive market, your dealership’s success hinges on more than just great inventory and sales prowess—it’s about how effectively you can attract and convert leads through your website. Understanding the intricacies of visitor interactions and leveraging that data is key to optimizing your marketing efforts. For car dealerships, understanding what happens on your website is crucial. By analyzing...

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Understanding the Impact of Single Page Application (SPA) Transition on SRP Pageviews

Sean Kerndt — Thu, 08 Aug 2024 19:55:05 +0000

Our recent transition to a Single Page Application (SPA) framework for Search Result Pages (SRP) has raised concerns about a noticeable decrease in analytics pageview counts. In this article, we explain why this decrease is happening and demonstrate how these changes enhance the user experience. As a leading provider of website solutions for automotive dealerships, we continuously strive to enhance...

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All About Bounce Rates

Justin Robinson-Prickett — Thu, 22 Apr 2021 16:44:17 +0000

Bounce rate remains one of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is a simple, at-a-glance metric of how engaged one’s users are. But numbers without context can be misleading, or even damaging. What’s a good Bounce Rate? Let’s say you’re looking at analytics...

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Google My Business Analytics Updates

Justin Robinson-Prickett — Thu, 04 Mar 2021 17:35:24 +0000

Last month, Google My Business debuted a new way to track your performance on the platform. We’re going to go over them in detail so you know exactly how these changes affect you. First and foremost, the insights have moved. If you’ve logged onto your GMB account lately, you’ve probably received a message to that effect. Clicking on “See new profile...

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Google Analytics 101: Segments

Mike Somerville — Tue, 30 Oct 2018 22:06:11 +0000

Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks,...

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You May Actually WANT a High Bounce Rate!

Greg Gifford — Wed, 29 Jun 2016 15:09:38 +0000

https://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate… Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be...

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Why you Should be A/B Testing

DealerOn — Tue, 08 Mar 2016 16:52:25 +0000

There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We...

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Google Adwords and Your Brand

Chris Deringer — Fri, 18 Dec 2015 16:28:43 +0000

A couple weeks ago, I spoke with the Internet Director for a huge dealer group whose website/SEM provider had told him NOT TO BUY his dealership name on Google. I was stunned. I thought that everyone by now understands that dealers absolutely MUST be buying their dealership’s name (and any/all variants of their name). But because this prominent provider...

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Pull Demographic Data from Your Google Analytics

Chris Deringer — Wed, 27 Aug 2014 22:45:32 +0000

Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about the demographics and interests of your website traffic. At DealerOn, we’re always trying to use data to improve the customer experience for our dealers, so I wanted to show you how to use Google Analytics Demographics information so...

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How to Use Google Analytics Reports to Speed Up Your Website

Chris Deringer — Wed, 28 May 2014 18:26:20 +0000

We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings. Google has made it very clear that one of the most important factors in determining where your dealership’s website content ranks on Google is the speed at which that page loads for their users. Google has stressed that...

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Using Google Analytics to Understand Your Mobile Traffic

Acacia Grant — Tue, 15 Apr 2014 21:53:58 +0000

As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers. Many of the dealers that we work with have no idea how their traffic breaks down between desktop, laptop, tablet, and phone. They are used to visiting their dealership’s website on a desktop computer at the dealership or from...

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How Can Your Dealership Use Google’s New Indexed Page Report?

Chris Deringer — Mon, 13 Aug 2012 19:41:12 +0000

By now I’m sure you’ve heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year. Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own. For example, a big segment of the data revolves...

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How to Create a Trackable QR Code for Your Car Dealership

Ali Amirrezvani — Tue, 30 Aug 2011 01:08:07 +0000

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website. Here’s how to create a QR code that is trackable by...

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Is Your Car Dealership Using the Latest Google Analytics Code?

Ali Amirrezvani — Wed, 20 Jul 2011 20:04:02 +0000

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics. Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts....

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Installing Google Analytics on Your Dealership Website

Ali Amirrezvani — Tue, 12 Jul 2011 20:34:06 +0000

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”. You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics. At DealerOn, we have made it a standard part of our process to create a Google Analytics account...

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Tracking Keywords and Website Analytics

Acacia Grant — Wed, 03 Jun 2009 02:24:26 +0000

When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts. With average search terms getting longer and longer, and 20-25% of the search terms Google sees are unique (never used before), it is getting more and more difficult...

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Car Dealer Radio Advertising

Acacia Grant — Fri, 15 May 2009 02:18:02 +0000

Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend. A few years back, Google decided to try to automate radio advertising much as they do Internet advertising (PPC). However, even the King of Analytics couldn’t figure out how to effectively track the success of radio ad campaigns. According to the Wall Street...

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