Mike Somerville – DealerOn

Google Analytics 101: Segments

Mike Somerville — Tue, 30 Oct 2018 22:06:11 +0000

Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks,...

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Icon Responsibly

Mike Somerville — Wed, 12 Sep 2018 17:23:33 +0000

When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a message. Websites sometimes use icons instead of text because the goal...

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Pods vs. Banners

Mike Somerville — Wed, 22 Aug 2018 17:20:51 +0000

The curiosity is killing you, we know. What’s the verdict, pods or banners? Well, before we say it’s time to lean towards pods, let’s explain why. What are pods? Pods are simply larger scale images or hyperlinks that define user flow into a few designated areas on a website. This creates tactical conversion path creation. Pods tend to create the...

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Three Ways to Get Noticed with Geo-Fencing

Mike Somerville — Tue, 19 Jun 2018 13:00:21 +0000

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of ways you can utilize this high-tech tool. So, how can geo-fencing help your dealership? I’m glad you asked. First, if you’re...

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Website Optimization 101: Navigation Best Practices

Mike Somerville — Mon, 07 May 2018 20:44:38 +0000

How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard-earned users will be heading that way if they can’t get where they want...

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How to Optimize Your Search Results Pages

Mike Somerville — Wed, 21 Mar 2018 16:17:22 +0000

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing out on a huge opportunity for conversions. We did some research and found what tools, designs, and...

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Don’t Lose Leads To Bad Browser Compatibility

Mike Somerville — Mon, 19 Feb 2018 13:00:50 +0000

It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site, then that’s a definite no. It’s easy to get caught up in Chrome – which is...

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How To Navigate Error Pages Like An Expert

Mike Somerville — Mon, 15 Jan 2018 14:41:44 +0000

To err is human, and to get an error page is just another part of having a website. We’re all uncomfortably familiar with the 404 error page, but that’s just the tip of the iceberg. There are plenty of other ways you can cause an error on your website, and a few things your visitors can do too. If you...

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4 Mobile Design Elements That Will Never Go Out of Style

Mike Somerville — Fri, 01 Dec 2017 17:34:09 +0000

It’s hard to keep up in the ever-evolving world of mobile devices. Earlier this year we wrote about design features for mobile that should never see the light of day, and all of that is still true, but you still have to figure out what your site should look like when someone’s holding it in their hand. Lucky for you,...

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Stay On Top by Sticking to the Bottom

Mike Somerville — Thu, 26 Oct 2017 14:37:29 +0000

Put your most important information above the fold — that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, where it is visible to users without scrolling. When you only have four seconds to get your visitors’ attentions,...

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Website Conversion 101: In-Site Search Options

Mike Somerville — Mon, 25 Sep 2017 13:00:25 +0000

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your search widget. You have a lot of choices when it comes to your in-site search options, so...

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Website Conversion 101: Banner Blindness

Mike Somerville — Thu, 10 Aug 2017 18:37:14 +0000

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

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Website Conversion 101: CTAs

Mike Somerville — Tue, 04 Jul 2017 03:31:01 +0000

I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin. If...

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Website Conversion 101: Homepage

Mike Somerville — Wed, 17 May 2017 04:01:38 +0000

In a previous post, we talked about website optimization as a general concept and laid out some ground rules for A/B testing to gauge how visitors interact with your site. Driving traffic to your site is a worthwhile effort, but it can quickly become worthless if you never track which buttons are being clicked, which pages are being viewed, and...

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Website Conversion 101

Mike Somerville — Tue, 18 Apr 2017 16:41:36 +0000

You know what’s cool? Having a website that shows how awesome you are. Even cooler than that? Having a website that gets clicks & conversions. Ice Cube may have been All About the Benjamins, but if you’re hoping to do some business on your website, then you need to be All About the Conversions. What is it? So what...

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