Search Engine Marketing (PPC) – DealerOn

4 Things to Know About PPC Advertising

Justin Robinson-Prickett — Thu, 24 Feb 2022 17:03:34 +0000

Pay-per-click, or PPC, advertising is a cornerstone of any good digital marketing strategy. PPC is also poorly understood, so it can be difficult to get the most out of it. In this edition of DealerOn University we’re going over a few of the things you have to know before using this powerful tool. Number one: What is PPC advertising? PPC...

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Do’s and Don’ts of Dealership PPC Campaigns

Justin Robinson-Prickett — Thu, 27 Jan 2022 16:20:19 +0000

There’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? We’re going over some accepted truths that just aren’t true. Don’t rely on Broad Match. At first glance, Broad Match seems like a great idea for your keywords. It’s easier and will expand your...

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Maximize Your Dig Ad Dollars

Justin Robinson-Prickett — Thu, 09 Dec 2021 21:31:56 +0000

If you’re going to compete in today’s online marketplace, you need to get the most out of every digital advertising dollar spent. While there is no substitute for experience, these five tips will get you started on stretching that money to reach as many potential customers as possible. 1. Data and analytics The easiest trap to fall into is...

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Search Marketing Insights From Google Ad Conference

Justin Robinson-Prickett — Thu, 23 Sep 2021 14:58:57 +0000

Not long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. We collected these five SEM lessons to share with you. 1. Ad spend on e-commerce is projected to double in the next 4 years Ad spend grew 50% in 2020, and if that change stays constant, you...

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Five PPC Trends For Dealerships to Watch

Justin Robinson-Prickett — Thu, 05 Aug 2021 15:39:21 +0000

PPC, or pay-per-click advertising, is an important pillar in a complete online marketing strategy. As with everything in this sphere, PPC is constantly changing. Today, we’re going to look at the big trends this year in PPC and talk about how to position your store to take advantage. 1. Proactive analysis is king. Because the pandemic was unprecedented, the...

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Enhancements to Facebook Inventory Ads

Justin Robinson-Prickett — Thu, 15 Apr 2021 15:20:26 +0000

In an effort to make Facebook a more attractive platform for car dealerships, the social network has made a few enhancements designed to address the most common complaints. 1. The Manage Inventory tab On your dealership’s page, you have a new Manage Inventory tab that makes it much easier to, well, manage your inventory (it’s well named). It’s a single...

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4 Ways COVID is Changing Programmatic Advertising

Justin Robinson-Prickett — Thu, 17 Dec 2020 15:52:08 +0000

Programmatic advertising is a fast-growing sector in the industry for good reason: Why buy and sell ad inventory in real time when you can make a computer do it? And despite my original, Terminator-based objections to the process, it’s apparently completely safe and efficient. And as with everything else, programmatic advertising isn’t immune to the changes the pandemic has wrought...

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Can-I-Afford-It-Moments: The Digital Tools You’ll Need

Amir Amirrezvani — Thu, 31 May 2018 15:30:21 +0000

We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the micro-moments dealers should pay attention to, as well as some useful tips to get you...

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Here’s How Facebook Marketplace Will Impact Automotive

Aurko Chatterjee — Tue, 23 Jan 2018 21:28:58 +0000

Bob Dylan hit it on the head when he said, “The times, they are a-changin’.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon as it hits the market. Well, some of you may have heard about the new kid...

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Awesome Digital Marketing Conferences You Should Attend in 2018

Greg Gifford — Wed, 17 Jan 2018 16:26:25 +0000

In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year. We know that most of you...

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Always test everything!

Greg Gifford — Wed, 03 Jan 2018 16:45:07 +0000

For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us! That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but...

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The most popular videos of 2017

Greg Gifford — Wed, 29 Nov 2017 22:37:39 +0000

In this week’s Wednesday Workshop video, we’re sharing our most popular videos of 2017. Check out the list of links to watch any you haven’t seen yet: 10. Last week’s Thanksgiving message 9. Summer speaking events 8. Google’s Mobile First Index 7. A few truths about SEO 6. Massive fine for fake reviews 5. Don’t hide text on the home...

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Have you checked your mobile landing pages lately?

Greg Gifford — Wed, 20 Sep 2017 14:04:10 +0000

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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Tappable sitelinks are here! How will this affect your advertisements?

Shaun Raines — Thu, 14 Sep 2017 13:00:09 +0000

Sitelinks are a Google AdWords staple. They take users to specific pages within your site, allowing searchers to find exactly what they’re looking for. I’ve always been a big fan of them for a number of reasons; dealerships who use sitelinks take-up more ad space, and more importantly, sitelinks allow dealers to precisely focus their ads. Recently, Google updated their...

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Don’t miss our awesome sessions at Digital Dealer next week!

Greg Gifford — Wed, 13 Sep 2017 14:00:09 +0000

We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

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Have you seen the expanded sitelinks in AdWords?

Greg Gifford — Wed, 06 Sep 2017 14:00:27 +0000

In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

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Have you heard about the updates to AdWords Editor?

Greg Gifford — Wed, 09 Aug 2017 23:54:44 +0000

If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting. VIDEO TRANSCRIPT Hey… hello internet, and welcome back to another Wednesday workshop from DealerOn. S: Some of you PPC addicts out there are familiar with Adwords Editor and I’m...

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We’re coming to Chicago!

Greg Gifford — Wed, 12 Jul 2017 14:55:58 +0000

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

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DealerOn Event Series: Digital Strategy Summit

Ali Amirrezvani — Thu, 29 Jun 2017 21:00:02 +0000

Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

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Google’s new mobile PPC ad type – and what it means for you

Greg Gifford — Wed, 28 Jun 2017 16:41:24 +0000

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force. The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons....

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Rage Against the Machine: Getting Your PPC Automation Straight

Shaun Raines — Tue, 27 Jun 2017 21:32:45 +0000

In the wonderful world of PPC, we’ve all come to know and love (to some degree) automation services. For most of us, using automation with our paid search efforts has made life easier. But, while it can certainly make your PPC campaigns run more efficiently, it can also waste money at a pretty alarming rate if not set up correctly. Now,...

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See the Beard and the Hair LIVE

Greg Gifford — Wed, 24 May 2017 16:45:33 +0000

In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

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6 Ways Not to Spend Your PPC Budget

Shaun Raines — Wed, 10 May 2017 18:27:43 +0000

Managing a PPC campaign can sometimes seem like a free-for-all effort. There are lots of options and lots of ways to spend your money – but not all of them are worth your time. I’ve spent years in the SEM/PPC world, and I’ve noticed a trend in the way ad budgets are structured. Here are 6 ways to avoid wasting...

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When Is PPC the Right Move?

Shaun Raines — Tue, 11 Apr 2017 14:00:57 +0000

The internet is a big place, and there are lots of digital advertising options. So how do you decide when it’s best to direct your ad budget to PPC, or pay-per-click advertising? That’s a good question, and I’m glad you asked. In this short blog post, I’m going to share a few things that will help you decide when you should...

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How to get 10 results from Google Autosuggest

Greg Gifford — Wed, 29 Mar 2017 15:54:56 +0000

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads. Our favorite keyword research tool...

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Micro-Moments: Get There Early (and bring pics!)

DealerOn — Tue, 07 Mar 2017 23:42:26 +0000

Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog...

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The Top 10 Videos of 2016

Greg Gifford — Wed, 28 Dec 2016 14:26:24 +0000

It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017: 10. Learn more about the recent Google updates 9. Man on the street interviews from NADA 2016 8. How long does SEO take? 7. Local SEO presentation from Digital Dealer 21 6. Prove you need...

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You’ve got to own your dealership’s backyard

Greg Gifford — Wed, 14 Dec 2016 14:37:25 +0000

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

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Check out the new AdWords Message Extension

Shaun Raines — Wed, 02 Nov 2016 15:23:15 +0000

In this week’s Wednesday Workshop video, we explain the newly released Message Extension in Google AdWords. You can actually get customers to send you a text message directly from your PPC ad in Google search results! Watch the video for all the important details… VIDEO TRANSCRIPT Hello! It’s Shaun and I’m back with another Wednesday Workshop from DealerOn. As many...

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Prioritize your marketing channels

Shaun Raines — Wed, 21 Sep 2016 17:01:12 +0000

The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return. All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones...

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How to Bring Your Service Bays to Life with Paid Search

Aurko Chatterjee — Tue, 23 Aug 2016 17:09:13 +0000

In early 2015, Ward’s Auto published an article that had an interesting data-point from Cars.com, wherein Cars.com1 found that consumer ratings for the dealer’s service department were a key factor in the final buying decision. If you’ve been in the car business a while, this shouldn’t surprise you. It is also no surprise to anyone that a dealer’s fixed...

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DealerOn Event Series: Golf, Google, and Cocktails

DealerOn — Wed, 03 Aug 2016 19:29:09 +0000

The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success. Google’s Nicole Walsh & Jessie Hochhalter took the stage first and wowed the audience with...

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We Don’t Sell Jeeps! A story from the PPC trenches…

Shaun Raines — Wed, 01 Jun 2016 16:30:17 +0000

This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!” Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad...

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Brotherly Love? A Candid Digital Marketing Conversation With Google and Facebook

DealerOn — Mon, 18 Apr 2016 20:52:21 +0000

Go ahead and mark your calendars now and we’ll tell you why below. May 3-4, 2016. Cherry Hill, NJ. Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit...

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New AdWords Ad Types – Wednesday Workshop

Greg Gifford — Wed, 13 Apr 2016 19:51:55 +0000

Did you hear about the new ad types released by Google? This week’s Wednesday Workshop video explains the new ads and how you’ll need to think about changing your PPC strategy. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop with… DealerOn. Inspired by the recent blog article written by our Director of SEM… This week. I’ve got some mobile specific...

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Changing Ad Formats: The future of mobile search

Aurko Chatterjee — Thu, 31 Mar 2016 14:23:41 +0000

In May 2015, Google announced a flurry of new ad formats emphasizing what it called “moments” and officially launched them today. Amidst this, it also launched what are dubbed automotive ads – a rich, immersive ad format that has been showing up with increasing frequency over the last few months and almost certainly will impact how you need to...

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Google Changes its Search Ads Layout – Now What?

Aurko Chatterjee — Mon, 29 Feb 2016 19:59:15 +0000

Google recently confirmed a major shift in how ads display on desktop searches for commercial queries. We thought we’d share some insights on how we think this might impact dealerships who spend ad dollars on pay per click (PPC) advertising. First, let’s define “commercial queries” for car dealers: Per Google, these are keywords that show a heavier commercial or...

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Are you using mobile preferred ads? [VIDEO]

Shaun Raines — Wed, 10 Feb 2016 17:45:19 +0000

This week’s Wednesday Workshop video covers mobile ads for PPC. IF you handle your own AdWords account at the dealership, you’ll definitely want to watch and make sure you’re using these incredibly effective ad types. If you use a vendor instead, you’ll still want to watch, because you’ll want to be sure your vendor is using the most up to...

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PPC Presentation From Digital Dealer 20 [VIDEO]

Shaun Raines — Wed, 03 Feb 2016 16:15:28 +0000

Download the slides here, This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info. The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up...

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Live From Digital Dealer 20 [VIDEO]

Greg Gifford — Wed, 20 Jan 2016 20:35:58 +0000

This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!

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Holiday AdWords Tips [VIDEO]

Greg Gifford — Wed, 18 Nov 2015 10:40:17 +0000

It’s that time of year again… The holiday season is upon us. It might be the most important time all year to make sure you’re spending your AdWords budget wisely. This week’s Wednesday Workshop video shares several tips that will help you make the most of this year’s holiday season. VIDEO TRANSCRIPT Welcome back to the DealerOn Wednesday workshop. Does...

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The Consequences of AdWords for Dummies [VIDEO]

Greg Gifford — Wed, 11 Nov 2015 17:06:35 +0000

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account...

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Car Dealers Should Stop Running SEM Campaigns Right Now

Shaun Raines — Tue, 10 Nov 2015 22:41:09 +0000

If you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms. Honestly, some dealers can afford to run SEM campaigns through...

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You Need to Test the New Google Ad Platform Now

Chris Deringer — Fri, 06 Nov 2015 05:05:30 +0000

You might have missed it, but in late September, Google announced a potentially revolutionary new Adwords marketing channel that they’ve named Customer Match. Google is giving dealers the ability to sell and service more cars by getting more value out of an asset they already own – their existing customer lists. Historically, Google’s business model has been serving ads...

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How to Use PPC Impression Share

Shaun Raines — Wed, 23 Sep 2015 20:51:39 +0000

If Google AdWords were a piece of juicy pie, your impression share would be the size of your dealership’s slice… Tracking impression share is important, since it shows exactly how much you’re showing up in local searches. If you’re not measuring how big your slice of pie is, you won’t know if it could (or should) be bigger! Watch our...

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PPC Tip – Use Micro Ad Groups

Shaun Raines — Wed, 16 Sep 2015 20:49:36 +0000

Most PPC accounts are set up in a way that saves lots of time – but saving time isn’t your goal! This week’s Wednesday Workshop explains why the “every keyword in one ad group” strategy isn’t a great idea… and then explains why “micro ad groups” are the right way to set up your account. If your dealership does any...

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Google Helps Your Dealership “Settle the (Quality) Score”

Acacia Grant — Thu, 03 Jul 2014 22:54:37 +0000

Google Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to manage your investment, you should spend 15 minutes to read the information Google just put out on Quality Score. Quality Score (QS) can be one of the more confusing aspects of Google’s Adwords algorithm, but its...

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Google Explains How Paid Search Auction Works

Ali Amirrezvani — Thu, 26 Jun 2014 00:34:51 +0000

Working in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probably spending thousands of dollars a year on paid search because it’s a proven, high ROI marketing channel for your dealership. Google’s Chief Economist, Hal Varian, just put out a quick, new video updating how...

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Stop Your Dealership From Missing Mobile PPC Leads

Ali Amirrezvani — Wed, 11 Jun 2014 19:52:46 +0000

When you’re looking for a local business on your phone, how often are you in a position to write down a phone number, and then call? It’s much easier to click the number of the business and have your phone call automatically – it seems obvious. Did you know that less than 40% of car dealer’s PPC ads use this...

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Simple Tips for PPC Conversion Optimization

Amir Amirrezvani — Tue, 13 May 2014 18:11:26 +0000

If your dealership is running pay per click campaigns as a part of your online marketing mix, one of your main goals is probably to maximize the number of sales or service leads for the dealership. The potential complexity of running numerous, simultaneous PPC campaigns can be overwhelming, even if you have an expert managing your efforts. Whether or not...

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The Difference a Combination Can Make

Acacia Grant — Wed, 30 Apr 2014 17:45:39 +0000

In the seven years I’ve been in the automotive industry, I’ve noticed that much of the thinking tends to be segmented – Internet Dept vs. Showroom, New vs. Used, Sales vs. Service. A lot of times, this way of thinking rolls over to the advertising and marketing your dealership does, including that of your vendors – Paid vs. Organic, Digital...

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Mobile Paid-Search Clicks Continue to Increase

Ali Amirrezvani — Wed, 11 Apr 2012 20:00:40 +0000

A recent study by Marin, “State of Mobile Search Advertising in the US“, shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year. This includes not only mobile phones but also tablet...

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Change to Google’s Quality Score Algorithm Affects Car Dealers

Ali Amirrezvani — Tue, 04 Oct 2011 23:44:03 +0000

For those out that use Google AdWords for your auto dealer website, this is big news. After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight. According to Jonathan Alferness, director of product management on Google’s ad quality team,...

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Google +1: Now in PPC Ads and Affecting Search Engine Ranking

Ali Amirrezvani — Wed, 10 Aug 2011 02:01:48 +0000

I’ve been seeing the Google +1 button appearing on more and more websites since it was released a few months ago. Recently, I’ve even seen it as an option for paid search ads. If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad. This seems to be...

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Google Is Putting PPC Ads on the Bottom of SERP Pages

Ali Amirrezvani — Wed, 03 Aug 2011 00:50:03 +0000

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a reader, LebSEO Design’s Wissam Dandan. He has found examples of Google Adwords ads appearing at the bottom of the page for some searches. No one on our search team at DealerOn has come across these examples yet, and judging by the information I’ve...

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Is Your Dealership Taking Advantage of Google’s Mobile Ads?

Ali Amirrezvani — Mon, 01 Aug 2011 20:26:03 +0000

It is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It’s predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated...

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Managing Your PPC

Acacia Grant — Wed, 03 Mar 2010 22:42:24 +0000

Last week I wrote about ways auto dealerships looking to have their pay-per-click ad campaign managed by a vendor can find the best partner that best fits their goals. I realize that not every auto dealership will decide to go that route, so I’ve found some tips for car dealers looking to manage their own PPC accounts. You have to...

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Find the Right PPC Provider for You

Acacia Grant — Fri, 19 Feb 2010 22:57:30 +0000

Car dealers that use pay-per-click advertising for their dealership website often turn to a managed service. If your car dealership is ready to turn your PPC campaign over, or you’re just looking to get started with PPC, here are some things you should look for when determining which car dealer PPC manager is best for your dealership. It’s so important...

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Trust with PPC Advertising

Acacia Grant — Fri, 13 Nov 2009 03:13:21 +0000

I recently found an interesting, informal study about search engine advertising (PPC) done by a self-proclaimed “marketing technologist” and wanted to share some of the results with you. The entire study is available by clicking here. What really caught my notice was the question: “When you avoid the ads for a particular search, what are the reasons why?” Over 40%...

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PPC Campaign Views

Acacia Grant — Fri, 16 Oct 2009 03:09:23 +0000

According to the Google AdWords blog, Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on it, but bought from your dealership within 30 days. Google calls these “View-through Conversions.” This new reporting can be helpful when determining your return on investment (ROI) for your PPC ad campaigns. By combining...

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Quality Score Targeting Keywords

Acacia Grant — Fri, 04 Sep 2009 03:07:19 +0000

Google’s Quality Score play a big role in determining how much your dealership pays for your pay per click (PPC) ad campaign and the location of your ad on the search results page. The higher the Quality Score, the less your dealership has to pay for the same location on the results page. Since Quality Score is determined by the...

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Google Bid Simulator

Acacia Grant — Fri, 07 Aug 2009 03:04:59 +0000

Given the complexity involved with running a dealership’s pay-per-click (PPC) ad campaign, Google is trying to make the self-management of PPC campaigns as easy as possible with the introduction of their bid simulator. Existing Google AdWords users will be able to use the new bid simulator to see the potential difference in clicks compared to a higher or lower maximum...

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Dealership PPC Campaigns

Acacia Grant — Wed, 01 Jul 2009 02:58:19 +0000

Almost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two. Heck, even the PPC veterans make a mistake from time to time. While occasionally trying something that ends up not being as effective as thought is understandable, some errors happen far too often. Here is a list...

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Dealership Banner Advertising

Acacia Grant — Wed, 10 Jun 2009 02:46:29 +0000

Marketing, both online and traditional, is only effective if the intended audience actually pays attention to your message. It’s also important that your marketing be effective at persuading consumers to purchase from your dealership. If your marketing efforts aren’t seen by consumers and have an effect on them, you might as well be throwing that money away. Internet banner advertising...

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Google PPC Quality Score

Acacia Grant — Tue, 05 May 2009 02:12:48 +0000

Google assigns (and continually tweaks) Quality Scores to the websites and landing pages used by customers who purchase ads on their search results pages. Quality Scores are a frequent topic of conversation in the search engine marketing circle, but are they really that important? The short answer is definitively YES! Quality Scores affect how much you pay per click as...

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